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Tales Tales

Tales - PowerPoint Presentation

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Uploaded On 2016-03-01

Tales - PPT Presentation

of good and bad customers Professor Merlin Stone merlinmerlinstonecom The game of customer management Two sides of the same coin Acquisition development and retention of good customers Loyalish higher value wider range buyers more frequent responders recommenders honester e ID: 236938

customer customers bad good customers customer good bad amp merlin responders buyers dishonest development data acquisition management they

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