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Tuesday, 03 April 2012 Articles and Leaflets Tuesday, 03 April 2012 Articles and Leaflets

Tuesday, 03 April 2012 Articles and Leaflets - PowerPoint Presentation

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Tuesday, 03 April 2012 Articles and Leaflets - PPT Presentation

jonathan Peel SGS 2012 Article A piece of writing to convey information to a designated group of people A piece of writing with a specific purpose entertain inform or persuade for example Formality of writing will vary depending on the audience ID: 711424

peel 2012 jonathan sgs 2012 peel sgs jonathan article content remember leaflets people attraction language audience writing layout appeal

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Slide1

Tuesday, 03 April 2012

Articles and Leaflets

jonathan Peel SGS 2012Slide2

Article

A piece of writing to convey information to a designated group of people.A piece of writing with a specific purpose: entertain, inform or persuade, for example.

Formality of writing will vary depending on the audience.

jonathan Peel SGS 2012Slide3

“How do I make it interesting?”

What others can you think of?

jonathan Peel SGS 2012Slide4

Approach

“Write an article

for a

teenage

magazine about a person you

either

admire

or

dislike”

Consider the key words of the question…

Make your decisions (and remember that dislike is quite tricky if you don’t want to cause offence…)

Then…

jonathan Peel SGS 2012Slide5

PLAN

Format of article

PLAN

Headline

Short

Catchy

Gives an idea of content

Introduction

Brief outline of the subject matter

A few sentences

Main body of article

Answer the “why, how and what” questions the readers might have

Include plenty of detail

Use a wide range of language and try to include quotation – the best way to show confidence with a range of punctuation

ConclusionSummarise the articleRecommendations/an overviewSign off with a memorable phrase or one-liner.

jonathan Peel SGS 2012Slide6

SO:

An article has no set layout and can read like a well structured essayThe tone is dictated by audience and content – be careful.

There is no need to use pictures, though an empty box, labelled up would be sufficient.

An empty box, saying “picture”.

jonathan Peel SGS 2012Slide7

Leaflets

…and so on!

jonathan Peel SGS 2012Slide8

Layout and content should be considered

LAYOUT

CONTENT

Bullet points

Emotive language

Pictures

Addresses/phone lines

Logo

Imperatives

Clear headline

Helpful hints

subheadings

Quotations

Often 3 column folded

2nd person appeal to readerFacts and statisitcsjonathan Peel SGS 2012Slide9

Look at the leaflets

The leaflets are a selection of advertising for attractions in England and France… the language is irrelevant, the features are the same!

Make clear links to the features found on the previous slides.

jonathan Peel SGS 2012Slide10

Try this one

Produce a leaflet

persuading

people to visit a tourist attraction

in

your area

. The attraction can be real or imaginary.

What would you use?

Remember to engage and appeal to your target audience

Remember to use a strong vocabulary and a variety of sentence structures

Remember to punctuate for effect!

jonathan Peel SGS 2012Slide11

Now

How is this one different?Produce a leaflet advising people how to enjoy a safe day out at a local tourist attraction in your area.

jonathan Peel SGS 2012