jonathan Peel SGS 2012 Article A piece of writing to convey information to a designated group of people A piece of writing with a specific purpose entertain inform or persuade for example Formality of writing will vary depending on the audience ID: 711424
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Slide1
Tuesday, 03 April 2012
Articles and Leaflets
jonathan Peel SGS 2012Slide2
Article
A piece of writing to convey information to a designated group of people.A piece of writing with a specific purpose: entertain, inform or persuade, for example.
Formality of writing will vary depending on the audience.
jonathan Peel SGS 2012Slide3
“How do I make it interesting?”
What others can you think of?
jonathan Peel SGS 2012Slide4
Approach
“Write an article
for a
teenage
magazine about a person you
either
admire
or
dislike”
Consider the key words of the question…
Make your decisions (and remember that dislike is quite tricky if you don’t want to cause offence…)
Then…
jonathan Peel SGS 2012Slide5
PLAN
Format of article
PLAN
Headline
Short
Catchy
Gives an idea of content
Introduction
Brief outline of the subject matter
A few sentences
Main body of article
Answer the “why, how and what” questions the readers might have
Include plenty of detail
Use a wide range of language and try to include quotation – the best way to show confidence with a range of punctuation
ConclusionSummarise the articleRecommendations/an overviewSign off with a memorable phrase or one-liner.
jonathan Peel SGS 2012Slide6
SO:
An article has no set layout and can read like a well structured essayThe tone is dictated by audience and content – be careful.
There is no need to use pictures, though an empty box, labelled up would be sufficient.
An empty box, saying “picture”.
jonathan Peel SGS 2012Slide7
Leaflets
…and so on!
jonathan Peel SGS 2012Slide8
Layout and content should be considered
LAYOUT
CONTENT
Bullet points
Emotive language
Pictures
Addresses/phone lines
Logo
Imperatives
Clear headline
Helpful hints
subheadings
Quotations
Often 3 column folded
2nd person appeal to readerFacts and statisitcsjonathan Peel SGS 2012Slide9
Look at the leaflets
The leaflets are a selection of advertising for attractions in England and France… the language is irrelevant, the features are the same!
Make clear links to the features found on the previous slides.
jonathan Peel SGS 2012Slide10
Try this one
Produce a leaflet
persuading
people to visit a tourist attraction
in
your area
. The attraction can be real or imaginary.
What would you use?
Remember to engage and appeal to your target audience
Remember to use a strong vocabulary and a variety of sentence structures
Remember to punctuate for effect!
jonathan Peel SGS 2012Slide11
Now
How is this one different?Produce a leaflet advising people how to enjoy a safe day out at a local tourist attraction in your area.
jonathan Peel SGS 2012