PDF-Starbucks Coffee Com

pany FACT SHEET New TAZO. . STARBUCKS PROFILE. Founded:Seatle,Washington,1971. Founders: Jerry Baldwin. Gordon . Bowker. Zev . Siegi. Number of Locations:20,366 in 61 Countries. Products:. Whole bean coffee. Boxed tea. Made-to-order beverages. Presented by:. Jeffrey . Thone. Aldin. . Hadzic. David . Mccoy. Crystal Nguyen. COMPANY OVERVIEW. Starbucks is an international coffee and coffeehouse chain based in the United States. Starbucks is one of the largest coffeehouse company in the world with around 11,006 stores located in the US and more than 16,000 stores in 58 countries (early 2009). Avimanyu Datta. Doctoral Candidate, College of Business. Washington State University. Philosophy. We’re not in the coffee business serving people…. We’re in the people business serving coffee.. Food Masters International. Top 10 Coffee Shop Companies in the United States. Starbucks . Caribou Coffee. Tim Horton’s . Coffee Bean & Tea Leaf. Coffee Beanery. Seattle’s Best. Peet’s. Coffee. HR Management. Presented by: Hollie, Rachael, Shelby. Starbucks History. The company was started by Gorden Bowker, Jerry Baldwin , and Zev Siegl the first store opened in 1971. The first name was Starbucks Coffee Tea and Spices. Later the name was changed to the . Starbucks. . 5 reasons why Starbucks is Popular . Many would agree that Starbucks serves up a high-quality brew that helps them power through the day. But coffee is far from being the only menu option.. yan. . yi. Kathy. Lau hoi ling . joanne. Lau . yan. ling jenny. To Chin Pang Ben. Wong . wa. . chun. . ryan. Content. Retail sales mix by product type. Segmentation & Targeting. Sales Management Strategy. Marketing Plan. Lauren Frischman Abbie . Thiebaut. . Breanna . Amico. New Opportunities. According to th. e New York Times, . 67. % . of coffee drinkers add . creamer. Vanilla Bean, Peppermint . Mocha. Competitive Edge. High quality coffee and products. Reachable locations. C. ommunity to share the coffee drinking experience. Starbucks Model . 1. Great attention to detail in stores. Employees well trained and qualified. l. i. m. n. y. o. v. a. . Starbucks coffee. Starbucks. is considered to be the largest coffee chain in the world. It is believed to be the "third place " between home and work. In the last few decades, Starbucks has become a symbol of America, which also hasn’t infrared to the famous McDonald's.. Sean Pezzini. Jessica Rodriguez . Julianna Acosta. STARBUCKS PRODUCT LAUNCH. OBJECTIVES. . Analyze the . product, price, place, . and. promotion . in order to develop a launch plan schedule. . Thone. Aldin. . Hadzic. David . Mccoy. Crystal Nguyen. COMPANY OVERVIEW. Starbucks is an international coffee and coffeehouse chain based in the United States. Starbucks is one of the largest coffeehouse company in the world with around 11,006 stores located in the US and more than 16,000 stores in 58 countries (early 2009). g. :. Commu. n. icati. o. n –. . i. t. ’. s. . much. ea. s. ier. . s. aid. . t. h. an. . d. o. ne.. See. . t. he. . a. r. t. i. c. l. e. . be. l. o. w. .. Commun. i. cat. i. o. n. . - . Social Media Marketing. February 21. st. , 2017. Table of Content. Executive Summary. Primary and Secondary Target Audience. Venn Diagram. Personnas. Executive summary . Starbucks started as a single store in Seattle’s Pike Place Market back in 1971. Howard Schultz, Starbucks chairman and CEO, traveled to Italy and fell in love with the sense of community in the coffee houses there. He returned in 1987 to purchase Starbucks with the help of investors and grew it to be an international coffee phenomena. .