Bus 305 Suzanne Souva Ricardo Contreras Kristina Saich Albert Brown Annette OrtizJosh Kern Agenda Company Introduction Mission Statement Company Strategy Company Timeline Market Growth StrengthsWeaknesses ID: 360039
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Starbucks:A Paragon of Growth and Employee Benefits
Bus 305Suzanne Souva, Ricardo Contreras, Kristina Saich, Albert Brown, Annette Ortiz,Josh KernSlide2
Agenda
Company IntroductionMission Statement
Company Strategy
Company Timeline
Market GrowthStrengths/WeaknessesOpportunities/ThreatsConclusionSlide3
Company Introduction
Founded in 1971Jerry BaldwinZer Siegl
Gordon Bowker
First store was located in Seattle's Pike Place Market
Headquarters based in Seattle, WashingtonLargest coffeehouse company in the world17,651 stores in 60 countriesSlide4
Starbucks MapSlide5
Mission Statement
"Our mission is to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time." Slide6
Video ClipSlide7
Company Timeline
1971- First store opens in Seattle1983- Italian influence1988- Offers benefits to full and part time employees
1994- Opens first drive-thru location
2006- Launches the first paper beverage cupSlide8
Company Strategy
International ExpansionInnovative Approaches
Scenario Building
Evolution Fresh
Goal Characteristics
Specific and measurable
Define time period
Cover key result areas
Challenging but realistic
Linked to rewardsSlide9
Market Growth
6/26/92 open @ $17/shareEnd of day @ $21/shareSlide10
GrowthSlide11
Employee Benefits
Vs.Slide12
Company Weaknesses
Expensive cup of coffee.
Over 3/4 of stores in U.S.A.
Being too innovativeSlide13
Opportunities
Expansion into retail operations
New products
Rewards CardSlide14
Company Threats
Increased Competition
Consumer TrendsSlide15
Conclusion
Fosters customer-focused cultureProvides good employee benefits
Strong global following
Continued expansionSlide16
References
http://online.wsj.com/article/BT-CO-20121205-707654.html?mod=WSJ_Retailing_middleHeadlineshttp://www.princeton.edu/~ina/infographics/starbucks.htmlhttp://www.rappler.com/business/1413-why-starbucks-chose-to-expand-in-philippines