PPT-Part 3 CUSTOMER BEHAVIOR AND E-MARKETING.

Part 3 CUSTOMER BEHAVIOR AND EMARKETING 6 Consumer Buying Behavior 7 Business Markets and Buying Behavior 8 Reaching Global Markets 9 Digital Marketing and Social Networking Chapter 6 Consumer Buying Behavior. Intro Lecture Recap. Ernie Timmons. Faye Timmons. Mike Barrett. Seth Chadwick. Marketing. What is Marketing?. Marketing. The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:. Marketing's Digital Command Center. Introducing Sitefinity Version 8.0. March 17th 2015. Today’s Speakers. Ted . Schadler. , VP and Principal . Analyst. Forrester . Research. Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. Kirk Smith . October . 2015. Session Topics. Who are your competitors…really?. Market Segmentation. How do customers choose between options. ?. Building a marketing strategy (STP). Some stuff I could buy. AND CUSTOMER CARE. Elygra: Our Work. TRAINING. BRANDING. SIGNAGE. PRINTED MATERIAL. MARKET RESEARCH. CONSULTANCY. Examples of promotional work. Examples of branding work. Other Items. Agenda. What is marketing?. How is the Information Analyzed???. Information is gathered in internal databases and through marketing intelligence.. Marketing research requires more analysis.. Managers need assistance to gain customer and market insights that will improve their marketing decisions.. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. 6: . Consumer Buying Behavior. 7: . Business Markets and Buying Behavior. 8: . Reaching Global Markets. 9: . Digital Marketing and Social Networking. Chapter 6. Consumer Buying Behavior. Professor Jason . Presented by Sheryl Nolen, CEA 4-H . WebEx Houston4HCEO2 October 7, 2015. Guest Presenter: Cindy Kelly with Happier at Home . Guess What?. 3 M Company 1968. . Spencer Silver invent super strong adhesive. 1. 6: . Consumer Buying Behavior. 7: . Business Markets and Buying Behavior. 8: . Reaching Global Markets. 9: . Digital Marketing and Social Networking. 2. Chapter 9 . Digital Marketing and . Social . 4e. Sports and Entertainment Marketing Class . Mr. Sherpinsky. Council Rock School District. 2. Section . 2.1. Goals. Explain the central focus of the marketing concept.. Explain the reasons for increased sports and entertainment options.. of professional . marketers. Over . 35,000 . members. Learning. Networking. Career development. www.cim.co.uk. The Chartered Institute of Marketing. Past career. Former employers: Beecham, Unilever. Prontaprint. Relationship Management (CRM). 1. Objectives. Contrast transaction-based marketing with relationship-based . marketing.. Identify and explain the four basic elements of relationship marketing, as well as the importance of internal . Week 10, Lecture 10. Dr. Sally . Amer. 12/4/2020. Chapter Six. Marketing . 2-Designing a customer-driven marketing strategy. Once it fully understands consumers and the marketplace, marketing management can design a customer-driven marketing...