PPT-Part 3 CUSTOMER BEHAVIOR AND E-MARKETING.

Part 3 CUSTOMER BEHAVIOR AND EMARKETING 6 Consumer Buying Behavior 7 Business Markets and Buying Behavior 8 Reaching Global Markets 9 Digital Marketing and Social Networking Chapter 6 Consumer Buying Behavior. Intro Lecture Recap. Ernie Timmons. Faye Timmons. Mike Barrett. Seth Chadwick. Marketing. What is Marketing?. Marketing. The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. GREEN MARKETING. According to the American Marketing Association . green marketing. is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term.. customer relationship management.. Select and Implement a Customer Relationship Management . Platform. CRM platforms are the workhorses that provide functional capabilities and data for customer experience management. IT needs to be a trusted partner in CRM selection and implementation, but the business also needs to own the requirements and be involved from the get-go. Think of IT as a ‘conductor of the CRM orchestra.’. How is the Information Analyzed???. Information is gathered in internal databases and through marketing intelligence.. Marketing research requires more analysis.. Managers need assistance to gain customer and market insights that will improve their marketing decisions.. environment . : . is the . actors and forces outside . marketing that . affect marketing . management’s ability . to build and maintain . successful relationships . with target . customers. . consist . Presented by:. Harry Cheff, CSRM . and . Annette Satterly, MS, CIC, CRM, CIC. Session Objectives. Understand how safety behavior is shaped. Analyze employee behavior. Pinpoint, observe, and measure specific behaviors. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. Principles . of Marketing. Types of Marketing Information: Internal Data . Large databases collect massive amounts of data from a variety of sources: customer demographic and profile data linked to in-store and online purchasing history, Web site search terms, page views, social media posts, and other . Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Are you having a tough time attracting visitors to your site despite using the best content marketing tactics? Don’t worry, you’re not alone. There are hundreds of others in the same boat. Luckily, you’ve come to the right place! https://pearllemon.com/19-content-marketing-hacks-every-content-marketer-should-know/ Embtel Solutions provides exclusive digital marketing solutions for coaches to help you establish your presence in the online space. Aim to hit awareness and acquisition goals. Promising Transformational Growth for Direct-to-Consumer Advertisers Get to know about the benefits of restaurant marketing. What restaurant can do for your restaurant to grow digitally? We at Embtel solutions provide restaurant marketing services. Follow us for more information.