PPT-Starbucks Personas Savannah Jung

Social Media Marketing February 21 st 2017 Table of Content Executive Summary Primary and Secondary Target Audience Venn Diagram Personnas Executive summary Starbucks started as a single store in Seattles Pike Place Market back in 1971 Howard Schultz Starbucks chairman and CEO traveled to Italy and fell in love with the sense of community in the coffee houses there He returned in 1987 to purchase Starbucks with the help of investors and grew it to be an international coffee phenomena . CUSTOMER BEHAVIOR AND E-MARKETING.. 6: . Consumer Buying Behavior. 7: . Business Markets and Buying Behavior. 8: . Reaching Global Markets. 9: . Digital Marketing and Social Networking. Chapter 6. Consumer Buying Behavior. . STARBUCKS PROFILE. Founded:Seatle,Washington,1971. Founders: Jerry Baldwin. Gordon . Bowker. Zev . Siegi. Number of Locations:20,366 in 61 Countries. Products:. Whole bean coffee. Boxed tea. Made-to-order beverages. Presented by:. Jeffrey . Thone. Aldin. . Hadzic. David . Mccoy. Crystal Nguyen. COMPANY OVERVIEW. Starbucks is an international coffee and coffeehouse chain based in the United States. Starbucks is one of the largest coffeehouse company in the world with around 11,006 stores located in the US and more than 16,000 stores in 58 countries (early 2009). Concern?. The unconscious but much broader. Insight?. Are patterns of growth that need to be made conscious. Central Problem?. Projection. Once unconscious want to become conscious it is projected onto world and others: unconscious evil within is projected onto others. Bus 305. Suzanne Souva, Ricardo Contreras, Kristina Saich, Albert Brown, Annette Ortiz,Josh Kern. Agenda. Company Introduction. Mission Statement. Company Strategy. Company Timeline. Market Growth. Strengths/Weaknesses. Avimanyu Datta. Doctoral Candidate, College of Business. Washington State University. Philosophy. We’re not in the coffee business serving people…. We’re in the people business serving coffee.. How to fight back when a vendor takes control of your enterprise. Dr. Jim Webber. Professional Services Director, ThoughtWorks. Fundamental Premise. There are two things money cannot buy:. Love. (Lennon/McCartney). Dillema. Brooke Hatcher. Econ 202. April 28. th. , 2012. Game theory. The branch of mathematics concerned with the analysis of strategies for dealing with competitive situations where the outcome of a participant's choice of action depends critically on the actions of other participants. Game theory has been applied to contexts in war, business, and biology. Papa Jung!. Papa . jung. says,. “Who looks outside, dreams; who looks inside, awakes.”. Differences Between Freud and Jung. Most of Jung's assumptions of his analytical psychology reflect his . theoretical differences with Freud. Lecture . /slide deck produced by Saul Greenberg, University of Calgary, Canada. . Notice: some material in this deck is used from other sources without permission. Credit to the original source is given if it is known,. What Are . Buyer Personas. ?. Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.. By Sara Son. Introduction to Brand Personality. About . Brand personality refers to the set of human characteristics or traits that can be associated with a brand . (Aaker, 1997). . . Brand personality gives consumers something with which they can relate to which effectively increases brand awareness, popularity and brand loyalty.. Krista Jackson. CUR/516. May 11, 2015. Carrie Miller. Which One is your Starbucks Beverage?. Instructional Plan. Phase I. Phase II. Phase III. Phase IV. Instructional Phase I. Description of the Instructional Plan. Lektors: Ivo Krievs. Ivo.Krievs. @krievs.lv. Datu. . nodošana. Personas datus var nodot citai valstij, kas nav ES vai EEZ dalībvalsts, vai starptautiskai organizācijai, ja šī valsts vai starptautiskā organizācija nodrošina tādu datu aizsardzības pakāpi, kas atbilst attiecīgajai datu aizsardzības pakāpei Latvijā. .