PPT-Brand personality & consumers

By Sara Son Introduction to Brand Personality About Brand personality refers to the set of human characteristics or traits that can be associated with a brand Aaker 1997 Brand personality gives consumers something with which they can relate to which effectively increases brand awareness popularity and brand loyalty. Freud’s Psychodynamic Theory. Developed in 1800s . emphasizes the importance of early childhood experiences, unconscious or repressed thoughts that we cannot voluntarily access, and the conflicts between conscious and unconscious forces that influence our feelings, thoughts, and behaviors. Dr. Ananda . Sabil. Hussein. Steps in . Strategic Brand Management. Identifying and establishing brand positioning. Planning and implementing brand marketing. Measuring and interpreting brand performance. *Answer all questions in complete sentences unless otherwise specified. Please number your responses in your notebook.. 1. List as many of your strengths & skills that you can think of.. 2. List at least five words that you would use to describe your personality.. Agenda. Team Work. Personality. Your O.C.E.A.N. Fun (hopefully) Activity. Team Work. Important at Sandburg. What is Personality and Why is it Important?. Personality is. Technical: “Sets of traits that influence patterns of thought and behavior that are consistent through life.”. Traits – the terms we use to describe yourself and others.. #1 - Social Cognitive Theory. Interaction of three factors. Cognitive-personal factors. • cognitive factors. • Include our beliefs, expectations, values, intentions, and. Uni. -dimensional or Multi-dimensional. Theoretical . or Psychometric (data reduction). Factor Analysis or Criterion Reference. Normal or Abnormal Traits. Group or Individual Administration. Oral or Written. Hans Eysenck believed that we can describe people’s personalities by classifying them along two scales: . Introversion-extraversion scale. Stable-unstable . scale. The Big Five. Many contemporary trait theorists believe personality can be described using 5 traits:. Emotional Modifier. Descriptive. Modifier. Brand Functions. Revitalizing. Healthy. Specialty Sports Drink. Emotional Modifier: “revitalizing” represents the theme and meaning behind the strong, favorable, and unique associations of tropical and hydrating. Tropical locations are seen as vacation destinations in which one can relax and recharge, and hydrating nourishes the body. By drinking ZICO, people receive the benefit of being revitalized whether its after a strenuous workout, or a night out on the town. . Tracking Introduction to May 2012 Brand Health Saliency Communication Evaluation Penetration Profile Relationship Differentiation Foresight Research BHT  Though the debate about this subject, br | 1 Campaign Title: Make Up For Ever Make Up Bag Remix Brand: Make Up For Ever Company ( s) Involved : Cake Group, Make Up For Ever Category : Fashion, Style & Beauty Summary Cake launched a na & Experience  BIE_BI.indd 1 29/8/14 5:40 pm BIE_BI.indd 2 31/3/14 12:11 pm Index 1. Introduction 2. LEGO Brand Identity 3. LEGO Brand Experience 4. Closing R SIX TRENDS TO FULLY ENGAGE THE CSTORE CONSUMEREVOLVING INTO THE C-STORE OF THE FUTUREExpansion in the cstore industry continues to surge with products and services that appeal to the onthe goconsumer Maladaptive variations or combinations of normal personality traits. Extremes on either end of specific trait dimensions can be associated with disorders.. An enduring pattern of experience and behavior that differs greatly from society’s expectations. Tier 1 . What is personality?. The . word ‘personality’ refers to the collection of characteristics or traits that we have developed as we have grown up and which make each of us an individual. These include the ways that we:.