PPT-SAVI Marketing and Communications Plan

May 8 2015 SAVI Community Information System Processing analyzing publishing data Online data analysis and viz tools Capacity Building training workshops conference Outreach and Marketing. mcgrawhillcacollegebelch Endnotes 546 Credits and Acknowledgments 560 Name and Company Index 563 Subject Index 568 Crisis Communications. We thank you!. Upcoming Events. Feb. 14. – What’s New In Search Marketing?. Mar. 13. – Using Video In On-line Marketing .  . April 17. – Top Marketing Trends. May 15. Ministry . Team Discussion. Strategic Plan Follow-Up. Prepared by . Mike Sarlitto. October . 21, 2014. Strategic Planning Process. Current Progress and Goals. Step 1: Document “As Found” (SWOT. ) - COMPLETE. Integrated Marketing Communications. Introduction to Integrated Marketing Communications. Understanding Promotion. The Promotion Mix. Selecting the Promotion Mix for a Particular Product. Free to share, print, make copies and changes. Get yours at . EBCE Board of Directors. May 17, 2017. . Goals & Objectives. Provide clear, accurate, and easily accessible program information. Establish the brand as trustworthy source with household recognition. Diyah. . Ayu. . Amalia. . Avina. . D_avina2001@yahoo.com. According to . Shimp. (2003:4), marketing communication can be understood by decomposing two main elements : communications and marketing.. Greg Polit . [ gpolit@iu.edu ]. Dir., Informational and Emerging Technologies. IU Communications. New Tools introduced in 2011. Blogging platform ( WordPress ). Digital Signage ( Four Winds Interactive ). Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the practice of marketing communications and recognize the marcom tools used by practitioners.. Differentiate among the following terms: . Plan . Overview. I. n. c. r. e. a. si. n. g . E. n. r. o. ll. men. t. Initiatives. I. n. c. r. e. a. si. n. g. Contributions Initiatives. A. s. s. e. t. Allocation Initiatives. E. mploy. er. . E. ng. CONTACT INTERACTIONS TOTAL CONTACT INTERACTIONS TOTAL Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies. Chapter 16. 16-. 2. Learning Objectives. Local market characteristics that affect the advertising and promotion of products. The strengths and weaknesses of sales promotion and public relations in global marketing. Guidance and template. Internal communications -process. Identify all internal stakeholders. Evaluate their . current level of . awareness and engagement in the partnership objectives. Analyse their expectations regarding the partnership and its... Topic . 5 . – Planning marketing communications. Understand the structure of a marketing communications plan. Identify and discuss communications objectives. Examine the different steps used in a marketing communications plan .