Todays Presenters Sandy De Lisle Senior Manager Content Development SandyDelisleaspcaorg Natasha Whitling Director Media amp Communications ID: 812012
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Slide1
Webinar ID:
286-530-290
Slide2Slide3Slide4Today’s Presenters
Sandy De Lisle
Senior Manager, Content Development
Sandy.Delisle@aspca.org
Natasha Whitling Director, Media & Communications Natasha.Whitling@aspca.org
Slide5Become a Publicity Hound
with the ASPCA’s
October 2018
Slide6Agenda
#
FindYourFido
2017 Recap
#
FindYourFido Overview & GoalsWhy Join Find Your Fido 2018How to Join & Next StepsQ&A
Slide7#
FindYourFido
2017 Recap
749
shelters and rescues from
47 states18K uses of #FindYourFido (and still going!)Participating groups reported
improved adoptions and more community awareness of their organization
Slide8Goals of #
FindYourFido
2018
Provide resources, training and inspiration for participating shelters & rescues to
raise awareness about your organization
and drive dog adoptions.Promote the benefits of adopting a shelter dog and increase visibility
of adoptable dogs across the U.S.
Collect data from participating shelters to
assess what social media tactics work
best for future adoption promotions.
Slide9Why Join #
FindYourFido
?
Slide10Why Join #
FindYourFido
?
Take Your Social Media Skills to the Next Level
Exclusive webinars from Facebook and The Dodo
Exclusive online video tutorials on a variety of social media topics
Slide11Why Join #
FindYourFido
?
Get Inspired with New Ideas & Resources
Customizable shareable images
Social media guide with sample posts
Slide12Why Join #
FindYourFido
?
Get Inspired with New Ideas & Resources
Traditional media tips with press release template and marketing ideas
Customizable flyer to promote events
Weekly emails with tips and inspiration
Slide13Why Join #
FindYourFido
?
Learn Tried-and-True Canine Adoption Promos
Adoption Ambassadors
City Dogs
Doggy Day Out
Fee-waived adoptions
Slide14Why Join #
FindYourFido
?
Get National Exposure for Your Dogs
ASPCA public-facing webpage featuring your agency
#
FindYourFido
social media feed
Opportunity to be featured by The Dodo
Slide15A bonus! Free Chalkboard
*
photo prop + ideas
Why Join #
FindYourFido
?
* U.S. organizations only
Slide16Make Your Pledge
Adopt out 10 more dogs
Start an Instagram account
Get 100 more social media followers
Go LIVE on Facebook!
Track how many adoptions are from socials
Try fee-waived adoptions
Run a paid advertisement
Make our first tweet
Try Adoption Ambassadors
For #
FindYourFido
, I will…
Slide17What’s
Your
Find Your Fido Pledge?
Slide18How Do I Join #
FindYourFido
?
Register at
www.ASPCApro.org/fyf
BY FRIDAY, Sept. 21!!
Slide19Q&A
Slide20Register for FYF:
www.ASPCApro.org/fyf
Questions?
FindYourFido@aspca.org