17–19 November 2016 - PowerPoint Presentation

Slide1

17–19 November 2016

NEC Birmingham Slide2

brings

together

We provide every young person with the chance to unlock their potential

and get excited about the world of work

Through hands-on experiential activities and skills competitions

we help shape their futures and transform their lives

2Slide3

Champions

and

drives

excellence in industry

and

education

Runs local and regional competition activities

Holds national finals at The Skills ShowPrepares competitors for international skills competitions

The nation’s largest skills and careers eventAttracts over 75,000 visitors annuallyOffers hands-on experiences that inspire young people to

explore careers

3

brings

together Slide4
COMPETITION CYCLESlide5
RAISING QUALITY AND STANDARDS

Champions and drives excellence in industry and educationNational finals at The Skills ShowOpening and closing ceremonies – medal

presentationsRising average finalist scores277 medallists - 77 highly commendedCompetitors prepared for international finalsSlide6
THE SKILLS SHOW IN 2015

78,324

attendees

42

Have a Go experiences

120

Spotlight talks from real people doing real jobs 58 WorldSkills UK national competition finals 671 competitors 105 Showcase talks 150 employers 75 FE CollegesSlide7

WHY THE SKILLS SHOW?

7

78,324

ATTENDEES AT

THE SKILLS SHOW 2015

APPRENTICESHIPS

AND

RECRUITMENT

THOUGHT

LEADERSHIP

AND SHARING BEST PRACTICE

BRANDING

AND

PROMOTION

DEMONSTRATE

COMMITMENT

TO GOVERNMENT’S SKILLS AGENDA

CSR

Networking opportunities

WITH OVER 200 SPONSORS AND PARTNERS

AWARD

WINNING

PR AND MEDIA

INNOVATION

SHOWCASE

WHY THE SKILLS SHOW?

ACCESS TO

DECISION MAKERS,

TEACHERS &

PARENTS

ACCESS TO

A DIVERSITY OF TALENT

RAISE THE PROFILE OF

YOUR

COMPANY & SECTORSlide8

MARKETING REACH

14 direct mails

with a circulation of

8,500

with a circulation of

357,794

Online banner adverts

in

First News Times Education SupplementFE WeekAcademies Week Six print advertsinFirst NewsFE WeekAcademies Week

Advertorials in

Teach PrimaryTeach SecondaryEarned marketing across educational associations, youth organisations,

local authorities

200 emailsSlide9
MARKETING AND PROMOTION

Extensive coverage on BBC Breakfast on Thursday 19th Mentions on BBC 2 and BBC 1 NW / SE and Steve Wright Show on Radio 2

6 hours of live radio coverage on BBC WM from the show on Thursday and SaturdayCoverage ran or placed to run in the future with all national press titles Ran advertising (pre-show and during) in Daily Telegraph, Independent and the Guardian

Ran radio adverts (pre-show and during) across Heart FM in the West Midlands, including online homepage takeovers and

competitionsSlide10
MARKETING AND PROMOTION

During November, our social media presence reached a potential audience of 11m people. We generated 8.5k interactions with over 4.7k unique usersOn Thursday 19th November #TSS15 was trending on Twitter as the sixth most popular topic in the UK

Extensive celebrity engagement from Steph McGovern, Will Greenwood, Theo Randall, Nicky Clarke and Theo PaphitisFE

Week dedicated supplement published - 27

th NovemberSlide11
VISITOR BREAKDOWN IN 2015

Thursday 39% Friday 35%

Saturday

26% Slide12
VISITOR BREAKDOWN IN 2015

Female

47% Male 53% Slide13
VISITOR BREAKDOWN IN 2015

Colleges 41% Schools 59% Slide14

14

AUDIENCE BREAKDOWN IN

2015

40%

27%

12%

7

%5%5%4%

Aged 13-16

Aged 16-18

ParentsTeachers

Aged 19-24Under 13

Aged 24+Slide15

WHY THE SKILLS SHOW?

94%

of

YOUNG PEOPLE

say the show was

enjoyable

or

very enjoyable

    



  

IMPACT ON

KNOWLEDGE OF VOCATIONAL EDUCATION

YOUNG

PEOPLE’S

knowledge of vocational education

INCREASED

by

14

percentage points

59

%

of ADULTS say their knowledge of vocational education

INCREASED

THE SKILLS

SHOW

IMPACT

86%

of

ADULTS

say they were

quite satisfied

or

very satisfied

with the show

66%

of

ADULTS

feel more able to advise

YOUNG PEOPLE

on vocational opportunities

HAVE A GO

experiences have the

greatest impact

on the likelihood of

YOUNG PEOPLE

to pursue vocational education

Almost

ALL

(97%) of

YOUNG PEOPLE

are likely to undertake some form of action post-show

[seek work experience, seek further advice from a parent/teacher or undertake further research]Slide16

16

“The Government is proud to support this event.

This

[event

]

is going to be a huge experience for so many young people. It’s going to be inspiring to them all.”

Sajid Javid, Secretary of State for Business, Innovation and Skills “There’s

never been a more important time for the entire nation and each individual to be focused on the skills needed to build a successful career.”Nick Boles, Minister of State forSkills and EqualitiesTESTIMONIALSSlide17

17

NEW

SECTORS NAMES 2016

Construction

&

I

nfrastructure

IT & Enterprise

Hospitality & Lifestyle

Engineering & Technology

Media & Creative

Slide18

18

PARTNERSHIP LEVELS

Presenting sponsor

Lead sponsor

Industry

p

artner

Official

e

xhibitor

Have a Go

Feature

e

xhibitorSlide19

OPPORTUNITIES

per m2 Slide20
FEATURE EXHIBITOR

PACKAGE Provide an interactive and immersive representation of your

industry50m2 pre-built, designed, branded space Lights, Electric, Carpet, and stand design includedlogos and graphic included in the packagePrime location in the Hub - key part of visitor journeyFeatured in the show guide

Website

logo and listingCSR and employee engagement opportunity via our Volunteer ProgrammeFree use of all event photographyTickets to opening and closing event

Networking, business development & corporate hospitalitySlide21

21

2016 Building LAYOUTSlide22
THE SKILLS SHOWSlide23
THE SKILLS SHOW

Find

a Future | Floor Four | 157-197 Buckingham Palace Road | London | SW1W 9SP

T +44 (0)845 475 1500 | E 

aknight@findafuture.org.uk

Andy Knight Business Development Manager