before making purchases If your company doesnt show up on search results youre losing out on business As a badged Google Partner and a Bing Accredited Professional our search team ID: 567489
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Slide1
Consumers turn to search engines to research products, services or businesses
before making
purchases. If your company doesn’t show up on search results, you’re losing out on business.As a badged Google Partner and a Bing Accredited Professional, our search team researches the most relevant keywords that apply to your brand, products and services, and monitors these keywords to optimize your search performance. Through this constant research and optimization, we then capitalize on areas of growth to raise your search rankings, website traffic, phone calls, and conversions.
SEARCH ENGINE OPTIMIZATIONReach potential consumers searching for your products & services
Boost
visibility of your website and increase traffic to your site
Drive qualified leads to your website Increase ROI on Google results pages Increase revenue by converting browsers to buyers
Attract new visitors and potential customers to your business Save time and money with our Google-certified team
BENEFITS OF SEARCH ENGINE OPTIMIZATION (SEO)Slide2
SEARCH OPTIMIZATION OPTIONS
Reach potential consumers searching for your products & services
BASIC SEOSTANDARD SEOENHANCED SEOEnhanced - $1,200 per monthEnhanced+ -
$1,600 per monthCustom SEO Plan - Quoted(see features below) *6 month min required
Standard -
$800/monthStandard+ - $1,000/month
(see features below)*6 month minimum requiredBasic - $400/monthBasic+ - $600/month(see features below)
*6 month minimum required
Basic
Basic +
Standard
Standard +
Enhanced
Enhanced+
SEO Hours
10
15
20
25
30
40
Key Words
2-4
3-5
3-5
4-6
4-6
4-6FEATURES Account Setup & ReviewxxxxxxKeyword Selection ConsultationxxxxxxAccount ManagementxxxxxxRanking & ReportingxxxxxxGoogle, Yahoo & Bing SubmissionsxxxxxxGoogle Places Local ProfilexxxxxxBusiness Citation BuildingxxxxxxSubmission to DirectoriesxxxxxxSocial BookmarkingxxxxxxCustom Blogs Content & PublicationxxxxxxOnsite Edit Recommendation/Implementation xxxxxOnsite Content Creation xxxxxGoogle Analytics Installed xxxxxKeyword & Competitive Link Building xxxxxReporting on Secondary Keywords xxxxxDedicated Account Manager xxxxxOnsite Optimization Content Audit xxxxOnsite Optimization Content Recommendation xxxxDuplicate Content Audit and Recommendation xxxxArticle Content Creation & Distribution xxxxOnsite Optimization Content to Targeted Pages xxxxOnsite & Offsite Content Marketing xxxGoogle Webmasters Tools (install/monitor) xxxDuplicate Content Fix Implementation xxGoogle Analytics Data Review (ongoing) xSitemap in .xml Format xRobots.txt File x*Included with all 12 month campaigns: (4 and 9 month reviews with YTD Value Report, Client Call to discuss results, Google Analytics Guide & Training)Slide3
SEARCH OPTIMIZATION DEFINITIONS
Reach potential consumers searching for your products & services
Account Setup & ReviewCapture essential information needed to begin optimization. Enables campaign setup in the system and SEO Account Manager to make informed decisions regarding onsite optimization keyword phrase selection.
Keyword Selection Consultation
Research and analysis to help select the best keyword search terms for successful campaign. Choosing the proper keyword phrases is the most efficient and impactful way to benefit optimization efforts.
Account Management
Account Management services help to identify target keywords, share optimization
opportunities,
answer questions, make suggestions, and monitor each campaign's progress for best results.
Ranking & Reporting
Easy to understand reports, which are updated when work is performed and provide a single location to track rankings and overall progress made throughout a campaign providing full transparency.
Google, Yahoo & Bing Submissions
Search engines don't know a website exists unless it is indexed. Your website is submitted to be indexed for visibility on all major
search
engines and allows them to tie your website to specific search results quickly.
Google Places Local Profile
Setup, claim and optimize client's profile to be found by local search results.
Business Citation Building
Setup, claim and optimize customer profiles on major business profile sites to support and build credibility. Multiple listings with more way to be found help create more trust in the eyes of the search engines.
Submission to Directories
Submissions to non location specific directories to support and build your business profile listings credibility, with more ways to be found online. More listings help create more trust with major search engines.
Social Bookmarking
Keyword focused links to your site in the form of bookmarks within social bookmarking communities. Your site is bookmarked where other users and search engines can see it.
Custom Blogs Content & Publication
Original, consumer generated content written about your keywords along with publication, distribution and hosting of custom blog content on various websites throughout the internet that link to your URL.
Onsite Edit Recommendation/Implementation
Recommend and Implement website code and content to create relevancy for search engines. These recommendations provide the ability to see what changes need to be made to help with optimization efforts.
Onsite Content CreationContent may be added to your site as needed to enhance keyword optimization.Google Analytics InstalledGoogle Analytics will be installed to allow view ability of key traffic data.Keyword & Competitive Link BuildingTargeted Link building on websites where your competitor's are building backlinks for keywords you are trying to rank for and links on sites directly related to relevant vertical keywords. High quality link building activity adds diversity to gain further trust with search engines. Reporting on Secondary KeywordsSecondary keywords are keywords which show an increase in rank from the work done on the primary keywords. Dedicated Account ManagerPersonal access to an SEO expert who is assigned to your account and knows your campaign history. They provide proactive monthly reporting and analysis to ensure success for more competitive campaigns.Onsite Optimization Content AuditAn in-depth content audit to ensure quality content is available and optimized to drive relevancy in the eyes of the search engines.Onsite Optimization Content RecommendationRecommendation and implementation from content audit.Duplicate Content Audit and RecommendationWebsite will be audited for duplicate content to mitigate potential negative impact on the SEO campaign. The audit is crucial as duplicate content has a negative impact on rankings.Article Content Creation & DistributionCreation and publication of keyword focused content with fact and research based unique articles that give your website more authority and relevancy in your market. Distributed on authoritative websites.Onsite Optimization Content to Targeted PagesWhen needed, custom content will be written for the client's webpage to ensure keyword rich content to boost overall optimization efforts.Onsite & Offsite Content MarketingPromotion of client keyword rich content both within the client site and on other sites with high authority to enhance relevancy with search engines.Google Webmasters Tools (install/monitor)Google Webmaster tools will be installed to monitor for errors that may occur. This provides valuable data to the Account Manager to ensure the website meets SEO standards.Duplicate Content Fix ImplementationDuplicate content issues on a site will be corrected to avoid negative impact on rankingsGoogle Analytics Data Review (ongoing)Google Analytics data will be reviewed on a monthly reporting call. This will highlight the impact the SEO campaign has on the client's business.Sitemap in .xml FormatAn xml site map will be created and installed into the backend of the client's website if one does not exist. XML Sitemaps allow a search engine to find all the website pages that need to be indexed.Robots.txt FileA robots.txt file will be created and installed into the backend of the client site if one does not exist. This file protects sensitive/proprietary data used by the website and tells search engines not to crawl those data sets.Year to Date Value ReportThe 4th and 9th months on an annual campaign, a reporting call and follow up email to the client will occur. This report shows YTD overview of SEO work, accomplishments, future plans/goals and any potential changes.