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Learn Management the Easy Way with the Help of Downloadable Power-point Presentations

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ManagementStudyGuide.comSlide2

Strengths

Weaknesses

Opportunities

!

!

Threats

SWOT Analysis

For Organizational SuccessSlide3

Objective

List the Objectives of SWOT

Explain What is SWOT Analysis

Explain the Elements of SWOT Analysis

Describe the SWOT Quadrants

Describe Who needs SWOT Analysis

Explain the Internal and External Factors

Explain the Steps of SWOT Analysis

Explain What is TOWS Analysis

Describe the Various Quadrant Combinations

Describe the Considerations for Effective SWOT Analysis

Explain the Role of Brainstorming in SWOT Analysis

Explain SWOT-Driven Strategic Planning

List the Tips for Effective SWOT Analysis

List the Benefits and Pitfalls of SWOT Analysis

List the Common Mistakes in SWOT AnalysisSlide4

Introduction

Globus Inc. is a leading manufacturer of baby products.

It has decided to venture into the market of cosmetics with the launch of a new brand of cosmetics ‘Glaze’ in the market.

However, before Globus can actually make the final decision of venturing into a new market, it needs to find out the things that are working in its favor and the aspects that can lead to the failure of its new venture.Slide5

Introduction

Globus Inc. is a leading manufacturer of baby products.

It has decided to venture into the market of cosmetics with the launch of a new brand of cosmetics ‘Glaze’ in the market.

However, before Globus can actually make the final decision of venturing into a new market, it needs to find out the things that are working in its favor and the aspects that can lead to the failure of its new venture.

What do you think Globus should do to analyze this situation?Slide6

Introduction

Globus can do a SWOT Analysis of its position in the market.

Carrying out a SWOT Analysis will help Globus understand the company’s strengths, weaknesses, opportunities and threats.

SWOT Analysis would help Globus understand its strengths that would be helpful in the new venture, its weaknesses that need to be overcome to be successful in launching the new products, the opportunities that it has at hand to succeed in the new venture and the threats that it perceives to the success in the new venture.Slide7

Introduction

Globus can do a SWOT Analysis of its position in the market.

Carrying out a SWOT Analysis will help Globus understand the company’s strengths, weaknesses, opportunities and threats.

SWOT Analysis would help Globus understand its strengths that would be helpful in the new venture, its weaknesses that need to be overcome to be successful in launching the new products, the opportunities that it has at hand to succeed in the new venture and the threats that it perceives to the success in the new venture.

Hence, you can see that an organizational SWOT Analysis can be a very useful tool for a company’s development to succeed in any venture.

Let us look at organizational SWOT Analysis in detail.Slide8

What is SWOT Analysis?

SWOT Analysis is a technique founded by Albert Humphrey who led a research project at Stanford University in the 1960s and 1970s.The acronym ‘SWOT’ stands for:

S

W

O

T

Strengths

Opportunities

Weaknesses

ThreatsSlide9

Strengths

S

W

O

T

W

O

T

Strengths are:

Characteristics of the business or team that give it an advantage over others in the industry.

Positive, tangible and intangible attributes, internal to an organization.

Beneficial aspects of the organization or the capabilities of an organization, which includes human competencies, process capabilities, financial resources, products and services, customer goodwill and brand loyalty.Slide10

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Quadrant 3

Quadrant 1

Quadrant 2

Quadrant 3

Quadrant 4

Weaknesses and Opportunities

Quadrant 3 helps the organization through the formulation of strategies by opening up the opportunities along the road by reducing some weaknesses that are currently present.

Quadrant 3 —internal strengths matched with external threatsSlide12

Tip

Matching and converting is one way of utilizing SWOT. ‘Matching’ is used to find competitive advantages by matching the strengths to opportunities.

‘Converting’ is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities.

Finding new markets is an example of a conversion strategy.

Moreover, if the threats or weaknesses cannot be converted, then an organization should try to minimize or avoid them.Slide13

Steps of SWOT Analysis

Perform SWOT Analysis & Document:

This step includes the following:

Establish the objectives

Select contributors

Allocate research & information gathering tasks

Create a workshop environment

List SWOT Analysis

Evaluate listed ideas against Objectives

Carry your findings forward

Let us look at each in detail.

Perform SWOT Analysis & Document

Analyze Internal & External Environment

Prepare Action Plans

Perform SWOT Analysis & DocumentSlide14

Searching extensively for competitors

Effective SWOT AnalysisSearching Extensively for Competitors:It is critical for conducting an effective SWOT Analysis that you do not overlook any competitor, both current as well as future competitors.

You should consider all competitors including the following:Product competitors

Generic competitors

Total budget competitorsSlide15

Did You Know?

SWOT analysis is greatly used in competitor analyses. Marketers build detailed profiles of each competitor in the market, focusing especially on their relative competitive strengths and weaknesses by using SWOT Analysis. Marketing managers examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors. The management often conducts market research to obtain this information about its competition.Slide16

SWOT Analysis Template

Criteria ExamplesStrengthsWeaknesses

Criteria Examples

What resources do you have: e.g. people, assets, USP, good marketing

Do you have accreditations, qualifications, certificates?

Do you have good process, systems, ICT, communications?

Do you have good management succession planning?

Are you financially secured?

Do you have a good geographical location / easy distribution

Do you have a good reputation within your field?

Do you see an advantages of the proposition?

What are the company’s capabilities?

What are the company’s competitive advantages?

What are the disadvantages of your situation / the proposition?

What could you improve?

Does your workforce lack skills?

What factors could lose you business; financial vulnerability, weak supply chain, weak processes and systems, poor leadership

Are you well known within your field

Do you face any pressure from timescales and deadlines?

Are there any adverse effects on core activities, distraction?

Do you possess the proper processes and systems, etc.? Slide17

Common Mistakes in SWOT Analysis

It is very important to conduct a SWOT Analysis that is effective and produces results. However, there are certain common mistakes that people tend to make while conducting a SWOT Analysis. The five most common mistakes that people make while conducting a SWOT Analysis are as follows:

Unclear goals or unclear objectives

Keeping a very narrow focus

Not taking input from others

Conducting an analysis only once

Relying on SWOT as a holistic diagnostic strategySlide18

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