PDF-Microsoft advertising

RQJ 7KH57347DLP57347ZDV57347WR57347XQGHUVWDQG57347KRZ57347WKHVH57347FRQVXPHUV57347OHYHUDJH RQOLQH57347PHGLD57347LQ57347WKHLU57347OXXU57347SXUFKDVH57347SDWWHUQV5735957347KRZ57347WKH RQOLQH57347PHGLD57347ODQGVFDSH57347FRPSDUH57347ZLWK57347RI57537LQH573. MBA 563. WEEK 5 . Today’s class will cover:. Search Engine Advertising: Methods of pay-per-click contextual advertising used in search engines. How to set up a Google AdWords campaign. Display advertising. advertising on Bing. Webinar. 1. Microsoft Advertising adCenter: Intro to Search Advertising Basics.. We look forward to helping you expand. your . online reach with . Bing. . Host. : . Cedric Chambaz. The Digital Frontier*. Randall A. Lewis, Google, Inc.. Justin M. Rao, Microsoft Research. David . Reiley. , Google, Inc.. * Opinions expressed are our own, not our huge employers. Introduction. advertising is a $200+ billion per-year industry. Emma Kazaryan . Street Law . Introduction to Consumer Law. Consumers are people who buy or use goods or services. In the US federal and state laws exist to protect consumers from businesses that want to trick or take advantage of them. TONIGHT!. A GUIDE TO REACHING ENTERTAINMENT. AUDIENCES ON MICROSOFT ADVERTISING. Source. : 1) (Source: eMarketer, Nov 2011) 2. ). Source: Nielsen @Plan, Q 4, 2011 3. ). Microsoft Advertising internal reports, January 2012 . Presupposition. Presupposition is a necessary PRECONDITION for the processing of communication. It involves the existence of some objects or ideas. Presupposition (2). Here we PRESUPPOSE that there exists something which is as juicy as a fruit.. TONIGHT!. A GUIDE TO REACHING ENTERTAINMENT. AUDIENCES ON MICROSOFT ADVERTISING. Source. : 1) (Source: eMarketer, Nov 2011) 2. ). Source: Nielsen @Plan, Q 4, 2011 3. ). Microsoft Advertising internal reports, January 2012 . 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. advertising on Bing. Webinar. 1. Microsoft Advertising adCenter: Intro to Search Advertising Basics.. We look forward to helping you expand. your . online reach with . Bing. . Host. : . Cedric Chambaz. Chapter . 8. Effective Advertising and . Sales Promotion. 8.1. . Developing an Effective Advertising Campaign. 8.2. . Marketing Research for Advertising. 8.3. . Developing an Effective Sales Promotion Strategy. MSN. Presentation to [Client Name. ]. [Month Date, Year]. MSN . Autos. Where . drivers get . fully equipped. Key measures:. Unique users: 5,881,000. http://advertising.microsoft.com/autos. . Audience profile. Legal standard:. How likely is an ad to mislead a reasonable consumer in a decision to purchase?. Valentine v. . Chrestensen. . (1942). City sanitation ordinance against commercial leafleting. F.J. . Standard 4. The role of digital advertising is to increase sales or improve brand awareness.. Types of Ads. Banner. – Image-based advertisements that often appear in the side, top, and bottom sections of websites. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet.