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Mobile Marketing “Advances Mobile Marketing “Advances

Mobile Marketing “Advances - PowerPoint Presentation

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Uploaded On 2018-11-22

Mobile Marketing “Advances - PPT Presentation

in technology and corresponding shifts in consumer behavior and expectations point to elevated levels of customization accessibility and convenience thus mobile marketing must grow to be the number one marketing ID: 732716

amp mobile 000 marketing mobile amp marketing 000 billion apple android apps sites million devices http users iphone www

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Presentation Transcript

Slide1

Mobile Marketing

“Advances in technology and corresponding shifts in consumer behavior and expectations point to elevated levels of customization, accessibility and convenience; thus mobile marketing must grow to be the number one marketing platform”

Ravi

Sran

Mark Wilson

Jenelle

RossSlide2

Agenda & Key Terms

Mobile MarketingMobile Sites & AppsNew Mobile DevicesGeolocationQR Codes4GNear Field CommunicationSlide3

Smartphones

Android - Open source software850,000 Devices activated everyday450,000 Applications Available

300,000,000 Android devices worldwide

Google

Nexus S on Android

http://www.google.com/nexus/#/features

Apple

Iphone

http://www.apple.com/iphone/features

/Siri1080P Video Recording

BlackBerryBBM – Popular IM application available only to BlackberryEnterprise Email SystemEnhanced Security featuresLimited Applications

What Smartphone do you have?Slide4

Mobile Devices – World Wide Market ShareSlide5

Growth of Mobile Marketing

What is NOT Mobile?Websites, Email, Radio… but is it?Advertising Spending Breakdown

Infographic

For

Estimated

growth: 1.56 billion in 2013 from 320 million in 2008

Young consumer’s perception

Over 50% of all local searches from mobile

Predict $8.2 billion advertising in 2016 – up 38%http://on.mash.to/igSelX - Microsoft TagAgainst

Consumers are not always as receptive to Mobile Marketing as they are TraditionalHanken Swedish School of EconomicsThe Future in Mobile MarketingSlide6

Social & Mobile

1.7 billion users in 2016Android: 56%Text and Image postsShort and sweetThursday – Sunday

Best

days to

post

Future of Mobile & SM

What is your #1 Activity?Slide7

Mobile Sites & Apps

33 billion apps offered by 2014“People need to be adopting mobile friendly sites and apps” – Ms. Samy, FS Marketing & Harvard BROver 5 million handsets, up from 2 in 2005

The Advertising

Similar

to Social Media – no blasting

Engagement & Value Proposition

Ad Revenue in US to reach $4.2 Billion

Up from $1 Billion 2010 (420% increase)The Third Screen – Mobile Marketing Handbook

ChartSlide8

Shrinking Costs & Usability

Apple – Iphone Apps to Android AppsDropping App CostsEntry level - $3000-8000Highly Detailed - $50,000-150,000

Do it yourself models

“Mobile sites need to increase usability” – Naves, SEO Consultant

Best Practice

Heineken Star PlayerSlide9

QR Codes

The AdvocatesMore than just a redirect to a websiteEasy and inexpensiveBecoming

more and more mainstream

B2B

application

Analytics

The

ChallengesScott StrattenQR

codes = traditional ads5% of readers scannedSlide10

Geolocation

The Advocates80% of disposable income is spent locallyRight products to the right people at the right time

The

Evolution of

Geolocation

51% - give

up location for tailored ads“Relevancy is King”

“…as big as the Internet itself”The Opponents

Consumers are just going through a fad – provides illusion that Geo-location is here to stayGeneric ad campaignsReliant on consumer willingness to give informationConsumers want the benefits but not to have togive

up their informationSlide11

How can we apply this?

Scavenger Hunt ExerciseQR Code & Geo-locationFind the QR Codes‘Check in’ at the right place to WIN!Slide12

Geolocation – Best Practice

Jet BlueShopKick

Encourages

customers to check in at Jet Blue terminals with Facebook Places

Offers special rewards as incentives

Encourages customer loyalty

Presents instantaneous interaction with brand

IPhone and Android devices can collect virtual rewards for walking in to a store.Stores can offer rewards and special offers for points as an incentive to draw people to stores.

http://www.shopkick.com/Slide13

Near Field Communication

Virtual WalletConnects phone with payment terminal, etc.34 million to 80 million users in 2013Google is a major playerGoogle WalletUSA TodaySlide14

Smartphone Purchases

Users grew 10% to 33% of all Mobile74% have made Mobile Purchase31% influenced by Ad50% of users indicate the will purchase on mobile for HolidaysMobile Gift Cards increased 1000% in 2011National Retail Federation

Vancouver SunSlide15

Personal Information Safety

101 Popular Smartphone Apps Tested56 transmitted the phone ID to other

companies

47

shared

geo-locations

5 sent age, gender and personal information

All WITHOUT consent!Credit Card, Banking, & Personal InformationCustomers may worry

New Safety Measures need to be takenWall Street JournalSlide16

New Technologies

Mobile Phone ImplantsChip installed in tooth – used to relay soundsVirtual Mirror ShoppingView clothes without actually undressing

Share with friends virtuallySlide17

Market Share in CanadaSlide18

What is 4G ?

4G is the fourth generation of cellular communicationData can be sent 10x faster than 3G technology4G & Apple Ipad 3Reports indicate Apple

Ipad

3

will

have 4G Technology

Will take until the end of 2013

for 80% of the US to be covered by 4G Technology