Leveraging Technology to Advance Organizational Research PDW Sponsored by the Research Methods Division Today the dominant mass of social science research is based upon interviews and questionnaires We lament this overdependence upon a single fallible method Interviews and questionnaires i ID: 513464
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Slide1
New Unobtrusive Methods:Leveraging Technology to Advance Organizational Research
PDW Sponsored by the
Research Methods DivisionSlide2
"Today, the dominant mass of social science research is based upon interviews and questionnaires. We lament this overdependence upon a single, fallible method. Interviews and questionnaires intrude as a foreign element into the social setting they would describe, they create as well as measure attitudes, they elicit atypical roles and responses, they are limited to those who are accessible and will cooperate, and the responses obtained are produced in part by dimensions of individual differences irrelevant to the topic at hand."
Webb
, Campbell, Schwartz, &
Sechrest
(1966) Slide3
Unobtrusive methodsSlide4
Webb et al. were ahead of their time…
Barriers to using Webb et al.’s approaches
Time-intensive methods
Data collection
Data processing
Difficult to scale to for organizational research
Technological barrier busters in recent decades
Digital revolution
Networked infrastructure
Exponentially increasing PC capabilities
Miniaturization of
computing
Advances in statistical modeling + machine learningSlide5
Unobtrusive methods: Old & newSlide6
Interactive Introductions
Stand up (if you choose
)
Form a group of
three or four and
introduce yourselves
Quick
brainstorm
and
plan
to share your idea:
Identify a way to
unobtrusively
measure the conscientiousness of members of different AOM divisions? (e.g., How conscientious are
OB vs. BPS vs. OMT members
?)
Assume an unlimited budget. Take some scientific liberties, and be creative!Slide7
Goals of Today’s Session
Heighten awareness
of the value and potential applications of novel unobtrusive methods for organizational research.
Promote critical thinking
about the costs and benefits, as well as the limitations of novel unobtrusive methods.
Increase understanding
of how to get started using four specific unobtrusive methods in your research.Connect researchers who have used and/or are planning to use novel unobtrusive methods in their work. Slide8
Plan for the afternoon
1. Didactic presentations (11:30 to 12:45)
Email data, Adam
Kleinbaum
Computer-assisted video coding, Kristin Smith-Crowe
Digital trace data, Brad
StaatsWearable sensors,
Karren
Watkins
2. Discussion (12:55 to 1:40)
Panel discussion + Q&A, All presenters and attendees
Through the eyes of an editor, Stuart
Bunderson
3. Breakout roundtables (1:40 to 2:10)
Presenters will facilitate focused roundtables
Time to ask nuanced and detailed questions (get in the weeds)
4. Closing & next steps
(Knight)Slide9
Next Steps
Access materials and resources from this session, as well as contribute your own materials and resources:
Research Methods Division’s new websit
e
http://rmdiv.orgSlide10
Call for AbstractsAlternative research methods track @ the 7
th
Biennial POS Research Conference
June 23-24, 2015, Lake Buena Vista, FL
Abstract submission between Sep, 2014 and Dec 1, 2014
Submit abstracts to illuminatingresearch@umich.edu
See http://posresearchconference.comSlide11
Andrew Knight
Adam
Kleinbaum
Stuart
Bunderson
Jaime Potter
Karren
Watkins
Sigal
Barsade
Bradley
Staats
Kristin Smith-Crowe