Age LO To understand and be able to comment on how different age groups are represented within the media Representation of Age in TV Drama Opinions I dont like kids because they run all over the place screaming and breaking ID: 483642
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Slide1
Studying Representation:Age
LO:
To understand and be able to comment on how different age groups are represented within the media
Slide2
Representation of Age in TV DramaSlide3
Opinions….
‘I don’t like kids because they run all over the place screaming and breaking
things
and getting lost and falling down and hurting
themselves. Plus they are massively expensive, emotionally demanding,
can not be reasoned with and ungrateful to the extreme.’ Slide4
Focus on typical ideologies about
children
British children are often depicted in the British media in
positive ways.
Content analyses of media products suggest that
eight stereotypes
of children are frequently used by the media.
As
victims of horrendous crimes
– some critics of the media have suggested that white children who are victims of crime get more media attention than adults or children from ethnic minority backgrounds.Slide5
As
cute
– this is a common stereotype found in television commercials for baby products or toilet rolls.
As
little devils
– another common stereotype especially found in drama and comedy.Slide6
As
brave little angels
– suffering from a long-term terminal disease or disability.
As
brilliant
– perhaps as child prodigies or as heroes for saving the life of an adult.Slide7
As
accessories
– stories about celebrities such as Madonna, Angelina Jolie or the Beckhams may focus on how their children humanise them.Slide8
As
modern
– the media may focus on how children ‘these days’ know so much more ‘at their age’ than previous generations of children.
As active consumers
– television commercials portray children as having a consumer appetite for toys and games. Some family sociologists note that this has led to the emergence of a new family pressure, ‘pester power’, the power of children to train or manipulate their parents to spend money on consumer goods that will increase the children’s status in the eyes of their peers.Slide9
SkinsHow are teenagers represented in the pilot episode of ‘Skins’?
http://www.youtube.com/watch?v=
Nm0onseM1Mw
Slide10
Thinking about teenagers…“Our youth now love luxury. They have bad manners, contempt for authority; they show disrespect for their elders and love chatter in place of exercise; they no longer rise when elders enter the room; they contradict their parents, chatter before company; gobble up their food and tyrannize their teachers
.”
Who said it? None other than Socrates, just shows you that teens have had bad reputations for centuries.Slide11
Focus on typical ideologies about
teenagers
There are generally two very broad ways in which young people have been targeted and portrayed by the media in Britain.
Dick Hebdige in his ‘Subcultures’ book (1979) identified these two representations:
Teenagers as
‘trouble’
Teenagers as
‘fun’Slide12
Age
Youth:
All youths believe that the police have it in for them
negative stereotypes as hoodie wearing criminals
Young people are portrayed by the media as alcoholics and drug abusers, criminals, bludgers, lazy, complaining and aggressive
A common misconception for parents is that every middle school kid of this generation is conceited, gossip-ridden, hormone-raging and naive. This is a stereotype. The irony of labelling children with stereotypes is not just hypocritical, but a huge overgeneralization. Slide13
Youth are often portrayed by news media as a
social problem
, as immoral or anti-authority and consequently constructed as part of a
moral panic. The majority of
moral panics since the 1950s have been manufactured around concerns about young people’s behaviour, such as their membership of specific ‘deviant’ sub-cultures (e.g., teddy boys, hoodies) or because their behaviour (e.g., drug taking or binge drinking) has attracted the disapproval of those in authority.
Teenagers as
‘trouble’Slide14
What about this negative representation appeals to society’s dominant (hegemonic) ideology?
Why are teenagers represented
negatively
?
Teenagers become a scapegoat for fears about family breakdown, violence in society, consumerism etc.
Teenagers have no ‘voice’ so cannot fight back.
Teenagers have their own culture (values and behaviours) which differs from the established adult culture.Slide15
Teenagers as
‘fun’
There is a whole media industry aimed at
socially constructing youth
in terms of
lifestyle and identity
. Magazines are produced specifically for young people. Record companies, Internet music download sites, mobile telephone companies and radio stations all specifically target and attempt to shape the musical tastes of young people. Networking sites on the Internet, such as Facebook, Twitter and Instagram, allow youth to project their identities around the world.Slide16
What about this positive representation appeals to society’s dominant (hegemonic) ideology?
Why are teenagers represented
positively
?
Teenagers have their own money to spend on their own interests. It makes sense to sell them positive representations to identify with, so they’ll spend their money on these aspirational items.
These positive representations could act as ‘role models’ to encourage teenagers to act in a more positive way.Slide17
‘Fun’ teens are often popular, intelligent, fit conventional ideas of beauty, and have some sort of talent, overcoming any ethnic or economic disadvantage to celebrate diversity.
How do Disney films fit this ideology?
Can you think of any other examples? Slide18
Middle Aged People
Hollyoaks
How does this clip reinforce or oppose the
stereotypeshttps://www.youtube.com/watch?v=pBB3f0L_-
Sw Slide19
Opinions…‘Sometimes old peeps have good stories and its funny when old couples fight.
I often ask my grandpa to tell me about when he was young and how he and my grandma got married etc. He tells the cutest stories but she always yells at him to shut up and not annoy the grandkids with old people stories and tells him he's boring. They’re so old they can just say anything and get away with it. Its hilarious
.’Slide20
The Elderly
What words/stereotypes come to mind when you see this image?Slide21
Pensioners and the elderly:
Pensioners stereotyped as being grumpy
The elderly are stereotyped as being old, frail and lonely
They are not wanted and a burden to their family
The image of old people as childlike has been with us for a long time. there was a high level of agreement that old people are unproductive, have to go to bed early, need a nap every day, are in the "happiest" period of their lives, cannot manage their own affairs, and are in their second childhood. Pensioners are fed up with being stereotyped on television as grumpy Victor
Meldrews or sweet little old ladies, according to a study. Slide22
Sociological studies show that when the elderly do appear in the media, they tend to be portrayed in the following one-dimensional ways:
As
grumpy
– conservative, stubborn and resistant to social change.Slide23
As
mentally challenged
– suffering from declining mental functions.
As
dependent
– helpless and dependent on other younger members of the family or society.Slide24
As
a burden
– as an economic burden on society (in terms of the costs of pensions and health care to the younger generation) and/or as a physical and social burden on younger members of their families.Slide25
As
enjoying a second childhood
– as reliving their adolescence and engaging in activities that they have always longed to do before they die.
Or just being a bit cheeky.Slide26
However, recent research suggests that media producers may be gradually reinventing how they deal with the elderly, especially as they realise that
this group may have disposable incomes
, i.e. extra money to spend on consumer goods.Slide27
Stereotypical Mise en Scene of Age
Old
people- Viewed as cardigan wearing, not very active, shuffling around in slippers. Tend to live in bungalows, and have Zimmer frames.
https://www.youtube.com/watch?v=
LWxEUPrkwMc https://www.youtube.com/watch?v=c_XyFGFr29c Slide28
Dorli Rainey- Protester
http
://www.theguardian.com/world/video/2012/jan/13/occupy-seattle-protester-dorli-rainey-
video
Does this alter your view of her?Slide29
Stereotypes Challenged?https://www.youtube.com/watch?v=vn6lE2gHiRs
Off Their Rockers
http://
www.youtube.com/watch?v=7Xmr2NUwqpY Slide30
YOUTH
OLD AGE
POSITIVES
Active
Sociable
Innocent
Strong
Long future ahead
Adventurous
Fun
Wise
Authoritative
Well educated
Freedom
Wealth
StabilitySlide31
NEGATIVES
Lazy
Rebellious
Rude
Hormonal
Vulnerable
Naiive
Dependent
Weak
Vulnerable
Fragile
Mentally incompetent
Not in control of their own bodies
Lonely
Dependent
Boring
Unwilling to try new things
DesperateSlide32
Studying Representation:Age
LO:
To
identify
and comment on use/effect of editing, camera shots, mise-en-scene and sound in the clipsTo discuss whether age stereotypes are reinforced or opposed Slide33
“Breaking Bad”Watch the pilot episode and consider
how age is represented in
media.
Consider the representations of Jesse and Walter. Write down words that describe each character.
http://www.youtube.com/watch?v=EkHTPHQKFPo Slide34
JesseSlide35
SkylerSlide36
WalterSlide37
Stereotypes Challenged?http://www.youtube.com/watch?v=f7301dUcrdE Slide38
“Breaking Bad”Discussion of how age is represented:Do any aspects of the characters support/reinforce age stereotypes
?
Do any aspects of the characters challenge age stereotypes?
What negative representations are there relating to age? What
positive representations are their relating to age?Slide39
“New Tricks”Does this show reinforce stereotypes of old age or oppose them?
http://
www.youtube.com/watch?v=u3pXWmQOACE&list=PLCE549D17B170F6E1&index=45&feature=plpp_video
Slide40
EssayHow does the clip you have chosen reinforce or oppose the stereotypes of youth/old age?
Refer
to the following:
Camera shots, editing, sound and mise-en-scene.