Bryan Howley Nicholas Barrett amp Colten Vainright History of CocaCola 1866 The Drink we know as CocaCola was created by John Pemberton 1888 The beverage rights were sold to ID: 787940
Download The PPT/PDF document "The Coca-Cola Company Group 4" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
The Coca-Cola Company
Group 4
Bryan Howley,
Nicholas
Barrett
&
Colten
Vainright
Slide2History of Coca-Cola
1866 – The Drink we know as “Coca-Cola” was created by John Pemberton
1888 – The beverage rights were sold to
Asa
Griggs Candler for $2300
1916 – The “contour bottle” was created
1920 – Coca-Cola began to expand internationally
1981 – Diet Coke was introduced
Today Coca-Cola is enjoyed in more than 200 countries worldwide.
Slide3Background
Soft Drink and Beverage Industry
“Road Map”
To refresh the world, to inspire moments of optimism and happiness, to create value and to make a difference.
Coca-Cola synonymous with happiness
Slide4Competitive Strategy
Global expansion
Differentiation
500 brands world-wide
More then just soda
“contour bottle”
Slide5Information Systems
Strategic Enterprise Management (SEM)
Web 2.0
SharePoint Online
Freestyle Dispensers
Slide6Strategic Management System
More efficient Supply Chain
Improved Planning
Less Unwanted Deliveries
Obtain more Information
Store
Account
Retail
Slide7Information Systems (cont.)
Web 2.0
Use of Dynamic Pages
Builds Community
SharePoint Online
Cross Device Availability
Data Back-up
Easy to Manage
Slide8Slide9Freestyle Dispenser
Records data for all pours
Market Data
Detects and requests when low on beverage
Automated ordering
Touch Screen User Friendly Interface
Over 100 drinks available
Slide10Coca-Cola on the Web
First website 1995
2005 revamping the website
Corporate Site
US Site
Worldwide Site
Web Support
Sponsor of 2012 London Olympics
Promotions:
Polar Bear movie
Mean” Joe Greene
Slide11Web Presence
Variety of different web pages
My Coke Rewards
Store (Coca-
Colastore
)
Community services
Coca Cola Sustainability
Mycoke.com (Social Media)
Slide12Problems and Solutions
Bull-whip Effect
Coordination and scheduling across global market
Threat of substitute products
Slide13Information System Benefits
Marketers realized how important technology was becoming for business.
Joined forces with IT department
Sales increased because of this collaboration
Slide14Struggles During Start Up
IT department felt neglected for their role in sales.
Coca Cola released social media ads, resulting in a need for IT department support.
Information Technology teams were created, and in charge of security, programming, and sustainability.
Slide15The Importance of Information Technology
Security plays a vital role in sales.
Without a layer of defense surrounding the social media websites, Coca Cola is vulnerable.
Internet threats become more aggressive as Coca Cola expands their web presence.
Slide16Role continued
With over one hundred million dollars used each year by Coca Cola, security becomes even more important.
Continuous monitoring of the Information Systems is required, and this is the role IT plays.
Slide17CIO: Ed Steinike
"The computer records all the data involved in every single pour. Each fountain knows when it’s running low on certain products. We are also using automated ordering in many Coca-
Cola Freestyle
locations, whereby the fountain can build its own orders for supplies and place them directly into the system. It would even optimize the order so that you pay the lowest possible delivered
cost”
This allows marketers to respond to customer purchases in a way that increases sales. Depending on which drinks sell best, they can create promotions for specific brands.
Slide18Social Media
Coke
wants to take advantage of them by implementing information system strategies in their social media reach.
2,185,020 Twitter followers
76,357,962
Facebook
likes
402,879
Linkedin
followers
189,397,926
Youtube
views
89,519
Instagram
followers
Slide19Social Media
One of the goals of Coke's social media campaign is to have as many people learn about their new Freestyle product. One of the great benefits of social media is that people's opinions can be heard no matter where they are in the world, and this is something Coke wants to take advantage of now that their newest product is on the market.
Slide20Our Evaluation
Freestyle benefits
completely automated and customizable.
Hyper Social Organization
Information System credibility
represented by a global market presence
Future of IS
extensions of the freestyle (
food.etc
..)
Slide21What We Learned
Coca Cola has an innovative mindset with a dedicated information technology team. They are a pioneering company because of the global reach they have. The increasing sales numbers help create Business Intelligence which leads Coca Cola to further success.
After researching Coke, we were impressed, but not surprised because of our original perception of the company's image.