Workplace Giving Playbook - PowerPoint Presentation

1. Workplace Giving Playbook1

2. Table of Contents American Red Cross Mission and Work Workplace Giving Best PracticesWorkplace Giving ToolsSafety ResourcesDigital Templates 2

3. American Red Cross Mission and Work

4. MissionThe American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

5. Over 30,000 people are assisted by the American Red Cross daily.We Impact Lives Every Day 5621,000times a day, a child receives a measles or rubella vaccination from the Red Cross and our partners. 13,000times a day, a person receives lifesaving Red Cross training.13,000 times a day, the Red Cross must collect blood donations to help patients in need.1,300times a day, we provide services to military members, veterans and their families.30,000people are assisted by the American Red Cross daily.170times a day, Red Cross workers help a family affected by a disaster.

6. Ever Evolving, Incredibly EfficientWe constantly adapt, using new technology and refined methods to do more with less. 90% OF OUR WORKFORCE IS VOLUNTEER. 20 OUT OF 20 STANDARDS FOR CHARITABLE ACCOUNTABILITY MET.90¢ OF EVERY DOLLAR THAT WE SPEND DELIVERS CARE.6

7. Workplace Giving Best Practices

8. We Make Workplace Giving EasyWorkplace giving campaigns can take many forms, but they are typically annual and employer-sponsored. Through them, employees make charitable gifts as one-time contributions or payroll deductions. The Red Cross can support your workplace giving strategy on most technology platforms: Red Cross hosted giving platforms: Co-branded donation microsites and corporate vanity URLs Third-party giving platforms: CyberGrants, Benevity, YourCause and moreYour company’s existing internal platform8

9. Making Your Campaign a SuccessShare your vision of a successful campaign with your Red Cross relationship manager. Together, we will develop a strategy to meet your revenue and impact goals. Send a thank you to employees at the end of the campaign.Schedule the Red Cross to present during “lunch and learns” or preparedness meetings. We can attend virtually or in-person. Share fundraising results and impact stories with your workforce. Use Red Cross tools and resources to raise awareness of our partnership and your campaign. Ask your company’s leadership to set campaign priorities and send out communications.Recruit internal champions to support your campaign and engage their networks. Build a calendar, targeting important campaign dates and events.Create a plan. At the Red Cross we LOVE preparedness and plans! How can we help you plan your campaign?91)2)3)4)5)6)7)8)

10. Engaging Remote EmployeesSource: https://www.charities.org/facts-statistics-workplace-giving-matching-gifts-and-volunteer-programs10Even when working remotely, people still crave personal connections. By giving back to a cause together, your employees can feel deeper ties to your company and one another. 71% of surveyed employees say it is imperative or very important to work where culture is supportive of giving and volunteering.1

11. Engaging Remote EmployeesEncourage remote employees to participate in workplace giving with fun activities that engage people at all levels of your organization. Raffle off virtual Zoom lunches with your executives plus a complimentary gift card for the winner to purchase their favorite lunch. Create a leadership challenge with prizes. When a team hits its fundraising goal, everyone is treated to a virtual snack, receives a bonus day of PTO or gets to wear a costume during online calls. Create donation goals to unite campaign volunteers, leaders and employee participants.  Share useful Red Cross resources that help employees during COVID-19 and other emergencies. Show the impact of employees’ donations with template resources from us. Source: https://www.charities.org/facts-statistics-workplace-giving-matching-gifts-and-volunteer-programs11

12. Tools for Your Workplace Giving Campaign

13. Red Cross MicrositesAnd Corporate Vanity URLs Secure and turnkey, Red Cross microsites and corporate vanity URLs are perfect for fundraising after disasters or for annual campaigns. They can be used with employees and the public.Highly Customized Microsite: Co-branded with custom welcome message.Available when you 1) contribute over $100,000 annually or 2) have 2,000+ employees, have a multi-market presence and offer a microsite matching gift.Standard Customized Microsite: Co-branded.Available when you have 2,000+ employees or commit to matching donations.Corporate vanity URL: Available to all partners. These URLs track the number of donations made by your employees/customers on redcross.org.Request them online or through your Red Cross representative.13

14. Campaign Tools The Red Cross offers templates and tools to support your workplace giving efforts. Posters & stickers to distribute to employeesRed Cross stories and photosA print-ready brochureTemplate copy for social media, your intranet and moreEmail templates to engage internal stakeholders Find them on our Workplace Giving Resources page.14

15. Beyond Employee DonationsShow employees the power of their fundraising with well-timed updates and resources.Campaign Reports can be created monthly if you use a microsite or CVU. Just request them from your Red Cross representative.If you use a third party or in-house fundraising platform, please consider sharing the data with the Red Cross so we can help steward your donors. Thank you email makes it easy to appreciate donors.Impact stories bring the Red Cross mission to life.Preparedness tools a tips help employees keep themselves and their loved ones safe.15

16. Safety Resources

17. Employee Preparedness Resources Coronavirus safety resources: Tips to help prevent the spread of COVID-19. Kids Activity Kit: COVID-19: Easy games and exercises that teach kids to wash hands, not spread germs, cope with stress and more.Caring for Pets During COVID-19: While it’s uncommon, for pets to contract coronavirus, these simple tips help protect them.Psychological First Aid: Supporting Yourself and Others During COVID-19: This online course helps people manage stress and support others during this challenging time.Returning to Work During COVID-19: Safe Work Practices: This online course helps make the transition back into the workplace safer during this pandemic.First Aid/CPR/AED Care During COVID-19: During emergencies, it’s still possible to help while minimizing the risk of contracting coronavirus. These tips are especially helpful for caregivers and those who work with the public.Coronavirus Prevention and Safety Information for Our Students: Considering an in-person Red Cross class? Learn about the steps we’re taking to help prevent the spread of COVID-19.Professional Responder Safety: Medical professionals and responders can protect themselves from COVID-19 while caring for patients.FREE mobile apps: Put preparedness in people’s pockets.Common Natural Disasters: Learn how to prepare for common local disastersSummer Safety:  Keeping your family safe is more important than ever during summer: Water safetyHeat wave safetyHome fire safetyHurricane safety These tools can save lives. Send them in emails or share them on your intranet, blog or social media channels. 17

18. When Disasters StrikeHow to Get HelpFind a shelter for a safe place to stay, food, water, basic health/emotional services and more.Find loved ones during an emergency (or register themselves as “safe”) through Safe and Well.Download the Red Cross Emergency App for real time weather alerts, shelter locations, preparedness information and safety tips.People without internet access may call 1-800-RED CROSS for assistance.How to Help OthersFinancial donations are the quickest way to help people harmed by a disaster. Your relationship manager will let you know if you can help fulfill bulk in-kind needs. Please discourage employee collections of goods. Unsolicited in-kind donations are challenging because they must be sorted, cleaned, and worked into service delivery.While blood donations are appreciated, disasters rarely require significantly more of it. Donations do typically drop in the summer though, making it a great time to encourage employees to schedule a blood donation at RedCrossBlood.org. Special Access For YouFollowing major disasters, your relationship manager will share immediate updates. You may receive emails, invitations to exclusive disaster leadership calls and communications resources.If you receive questions from your employees, leadership, social followers or customers about the Red Cross, your relationship manager can share simple responses.18

19. A Prepared WorkplaceYou, of course, care about the safety of your employees. Prepare your workplace for all kinds of emergencies through American Red Cross Ready Rating™. 19Free membershipSelf-paced assessments that quantify your company’s preparedness level Custom next steps report for planning preparedness improvementsTemplate emergency response plansResource Center with forms, templates, white papers, training videos and more

20. Communications Templates

21. Email Template: Promote Campaign to EmployeesThe Red Cross is there during some of life’s darkest moments—when a family’s home burns, when a child with cancer needs lifesaving blood, when a service member’s parent dies half a world away. They help people through every imaginable emergency, and we’re proud to say that [COMPANY] does too. Through our Red Cross partnership, we’re able to give back in some incredible ways, including [INSERT FORMS OF SUPPORT]. Won’t you join us?It’s easy. Just make a donation online [ADD LINK] today. Our company goal is to reach [$#] in Red Cross contributions by [TIMEFRAME]. [IF YOU’RE MATCHING DONATIONS, EXPLAIN]. Watch for inspiring stories and updates in the coming weeks as we all learn more about the ways our donations help through the Red Cross. Thank you for all you do to give back here in [COMMUNITY] and nationwide. ”“21

22. Email Template: Thank You To EmployeesOn behalf of [COMPANY], I want to say a heartfelt thank you for contributing to the American Red Cross. Your generosity has taken us even closer to meeting our company goal of [$#]. So far, we’ve raised [$#] and the number is still climbing!Know that your donation is helping people when they need it most—after disasters, during medical emergencies, and more. To see other ways you can support the lifesaving Red Cross mission or just find out more about their amazing work, check out the Red Cross website. And again, thank you. We are so proud to have you as part of the [COMPANY] family.”“22

23. Social Media TemplatesJoin us in supporting the American Red Cross. Your gift will help people whose lives have been upended by wildfires, storms, floods and countless other crises. Donate at [insert link to platform].Every day of the year, the American Red Cross is there for people in need, and through this special campaign, you can be too. Give at [insert link to platform].Join us in helping the American Red Cross prepare for disasters large and small. Donate at [insert link to platform].”“23

24. Thank You