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CEO’s
CEO’s

CEO’s - PowerPoint Presentation

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CEO’s - Description

Ralph Lauren Tracey Travis Roger Farah History 1968  Polo Fashions is created by tie salesman Ralph Lauren  ID: 568987 Download Presentation

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Presentation on theme: "CEO’s"— Presentation transcript

Slide1
Slide2

CEO’s

Ralph

Lauren

Tracey Travis Roger FarahSlide3

History

1968:

 Polo Fashions is created by tie salesman Ralph Lauren. 

1974:

 The first ads appear in NYC newspapers. 

1978: Polo cologne is introduced. 

1983: An extensive, licensed home furnishings line debuts. 1986: The flagship store opens on Madison Avenue

. 1997: Polo/Ralph Lauren goes public. 

2003:

 The European headquarters moves from Paris to Geneva.Slide4

Financial Information

52 week hi/low: 164.55, 105.11

Current Stock Price: 157.07

Total Shares: 92,129,525

Market Capitalization: 14.47 bAnnual Sales: 4.2 bRate of Growth: 18.4%Num. of Employees: >25,000Slide5

Raison D’être

“We

were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle

.”

-Ralph LaurenSlide6

Ralph Lauren Brands

Men

Polo Ralph Lauren, Purple Label, Black Label, RLX, RRL, Denim & Supply, Big & Tall, Golf

Women

Collection, Blue Label, Black Label, Lauren, RLX, Denim & Supply, GolfHomeRalph Lauren Home, Lauren Home

Children & BabySlide7

Competitors

Polo Ralph Lauren Brand

Competitors

Men's Purple and Black Label

Giorgio Armani, Hugo Boss Collection, Ermenegildo Zegna, Faconnable

Ralph Lauren Collection and Women's Black LabelDonna Karan, Giorgio Armani, 

Calvin Klein, HermesBlue Label (Men's and Women's)DKNY, Michael Kors, Calvin Klein

Polo by Ralph LaurenLacoste, Nautica, Armani Exchange, DKNY, Michael Kors, 

IZOD

Kenneth Cole Productions, Van Heusen

Lauren by Ralph Lauren

Liz Claiborne, 

DKNY

, Michael by Michael Kors, Jones New York Signature

RLX

Prada Sport

Polo Golf & Polo Tennis

Nike

Reebok

Adidas AG (ADDYY) , etc.RugbyAbercrombie & Fitch Company (ANF), J. Crew Group (JCG), American Eagle Outfitters (AEO), Guess? (GES)Club MonacoBanana Republic, Zara, Reiss, Theory, Armani ExchangeHome Decor, Bath, and BeddingHotel Collection, Calvin Klein, Charter Club, DKNYSlide8

SWOT Analysis

Strengths

Wide Variety Luxury Goods, Global, Wholesale

Weaknesses

Exchange Rates, Dependent on Tops & Retail Stores

OpportunitiesNew lines, Internet, American Living brand ThreatsCompetitors, Supplier PowerSlide9

FutureSlide10

Works Cited

http://

www.businessweek.com/bw50/2007/66.htm

http://

global.ralphlauren.com/en-us/about/Pages/default.aspx?ab=footer_about

http://www.wikinvest.com/stock/Polo_Ralph_Lauren_(RL)http://investing.businessweek.com/research/stocks/people/people.asp?ticker=RL:US

http://www.fundinguniverse.com/company-histories/PoloRalph-Lauren-Corporation-company-History.html