Campaign Awards Categories PR Awards is organised by Marketing magazine a division of Lighthouse Independent Media Ltd 2F Connaught Harbourfront House 3536 Connaught Road West ID: 693137
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Core Submission Document TemplateCampaign Awards CategoriesPR Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 2/F Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong KongTel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.comSlide2
Please paste your client organisation/brand logo hereEntry DetailsPlease provide the following information:1. Entry Category2. Name of Campaign 3. Name of Organisation4. Name of Brand 5. Name of PR AgencyNOTE: Any specific information or content intended for judging purposes only must be clearly indicated in Red, or
highlighted
in red.
Marks may be deducted if
the entry submission exceeds the outlined number of slides allowedSlide3
Entry VideoPlease paste the entry video link (3 minutes maximum) , if any.(Optional but strongly recommended)Slide4
Please insert your text here. Challenge(10%) Max. 1 slideA clear description of the business/brand consumer challenge that public relations was being asked to address. Any key statistics which help illustrate the scale of this challenge in more detail. Mandatory information to submit: Start date, end date, key objectives, target audience, budget and key competitorsSlide5
Strategy(30%) Max. 2 slides – slide 1A clear rationale of why you chose this PR approach. The core insight on which you focused your strategy. An outline of your message, along with creative and media thinking. How these were developed to be both distinctive and impactful.Mandatory information: Core strategy, campaign concept and creative rationale.Please insert your text here. Slide6
StrategyPlease insert your text here. (30%) Max. 2 slides – slide 2A clear rationale of why you chose this PR approach. The core insight on which you focused your strategy. An outline of your message, along with creative and media thinking. How these were developed to be both distinctive and impactful.Mandatory information: Core strategy, campaign concept and creative rationale.Slide7
ExecutionPlease insert your text here. (30%) Max. 2 slides – slide 1- An overview of how your campaign/strategy was implemented- The different tactics/mediums used within the programme- The roles of these different tactics/mediumsSlide8
ExecutionPlease insert your text here. (30%) Max. 2 slides – slide 2- An overview of how your campaign/strategy was implemented- The different tactics/mediums used within the programme- The roles of these different tactics/mediumsSlide9
ResultsPlease insert your text here. (30%) Max . 2 slides – slide 1- The campaign’s bottom-line impact- Notable changes to the stakeholders’ behaviour- Clear evidence/metrics demonstrating the campaign’s performance- A clear rationale as to why you believe this qualifies for a PR
awardSlide10
ResultsPlease insert your text here. (30%) Max . 2 slides – slide 2- The campaign’s bottom-line impact- Notable changes to the stakeholders’ behaviour- Clear evidence/metrics demonstrating the campaign’s performance- A clear rationale as to why you believe this qualifies for a PR
awardSlide11
Please insert your supporting visuals here. Supporting VisualsMax. 2 slides – slide 1 (optional) Slide12
Please insert your supporting visuals here. Supporting VisualsMax. 2 slides – slide 2 (optional)