What was The Hurt Locker about The media too is a drug addictive Why Stories News and entertainment Stories content Engaging c ontent is king Listen carefully Content is created by teams ID: 228715
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Slide1
Creativity In the MediaSlide2
What was “The Hurt Locker” about?Slide3
The media, too, is a drug … addictive.
Why?
Stories
News and entertainmentSlide4
Stories = content.
Engaging
c
ontent
is king.
Listen carefullyContent is created by teams.Collaborative teamsThe media require collaborative creativity.Slide5
Three Creativity Elements
Expertise:
In-depth knowledge about a field
Creative Skills:
Problem-solving skills, creative process skills, collaborative teamwork skills
Intrinsic Task Motivation:
Passion for the work, love of the process involved … not extrinsic reward such as money, awardsSlide6
Four Roles Of the Creative Process *
The Explorer
Gathers information, explores for knowledge in new places
The Artist
Experiments with new approaches, combinations
Follows intuition, breaks rules, brainstorms, takes risks
A Kick in the Seat of the Pants,
Roger von
Oech
, Perennial Library,
New York, 1986
.Slide7
The Judge
Evaluates ideas and solutions, critically weighs evidence
The Warrior
Takes the offensive, fights for implementation, sells ideas, has courage
A Kick in the Seat of the Pants,
Roger von
Oech
, Perennial Library,
New York, 1986
.Slide8
Innovation
Innovation
is the result – the working solution – of the creative process.
Innovation
is the most dominant trend in business … the key to success
Non-profits, too.
Innovation
= problem finding and problem solving.Slide9
Silicon Valley
Paris
Hollywood
PixarSlide10
Want to get a job in the media?
Want to work collaboratively on creative teams and innovate?Slide11
Want To Get a Job In the Media?
Be an
expert
.
Be so good they can’t ignore you.
Learn
creative process
and collaborative
skills.
Traditional brainstorming doesn’t
work.
Learn
to take criticism … and give it gently. Bury your ego.
Take only jobs that have
intrinsic motivation
for you
.Slide12
Most Important
Practice, practice, practice Slide13
Talent is overrated.
It takes 10 years or 10,000 hours of
deliberate practice
to become an expert.
Start practicing today
.
Get really, really good at something.Slide14
Creativity Mythology
Teams are more creative than individuals.
If you want to enhance creative teamwork, get rid of rules, guidelines and norms.
Striving for quality is better than striving for quantity.Slide15
Active brainstorming is necessary to generate ideas.
Brainstorming teams should work closely together and tear down boundaries.
Team members should first brainstorm as a group to get the creative juices, flowing, then work alone.Slide16
People who are pro-social (team-oriented) are more creative than those who are pro-self (individually oriented).
Deactivating moods (e.g., peaceful reflection, relaxation, serenity) lead to more creativity than activating moods (e.g., anger, fear, happiness). Slide17
Teams are more creative than individuals
.
Research shows people working completely individually out perform groups – by far.Slide18
If you want to enhance creative teamwork, get rid of rules, guidelines and norms
.
Wrong. Groups that don’t have guidelines are distinctly less creative. Groups need structure:
Starbursting
e.g.Slide19
Striving for quality is better than striving for quantity
.
Quantity first.
Quality requirements lead to self-censoring.
People fear ridicule – jeering.
Groups need
priming –
the act of stimulating new ideas with a phrase, suggestion, picture, metaphor.
Primacy effect – people focus on first good idea that comes along and limit discussion.Slide20
Active brainstorming is necessary to generate ideas
.
People need time to pay attention to an idea – to understand it. Thus, need to think about it – to
fixate
on it.
People need to
incubate –
have some time to let their dreams work.Slide21
Brainstorming teams should work closely together and tear down boundaries
.
People need some space and often some privacy.
Cave-and-commons approach to office space – freedom from continual interruption. Slide22
Tea
m members should first brainstorm as a group to get the creative juices, flowing, then work alone
.
Just the opposite. It is best to
brainwrite
– work alone, independently and record ideas before moving to group discussion.
Brainwriting
alone for 10 minutes is enough – not much happens after 10 minutes.Slide23
People who are pro-social (team-oriented) are more creative than those who are pro-self (individually oriented)
.
The opposite. People who have a high concern for their own interests and ideas are more creative than people who are pro-social and will to “go along to get along.”Slide24
Deactivating moods (e.g., peaceful reflection, relaxation, serenity) lead to more creativity than activating moods (e.g., anger, fear, happiness)
.
Better to be focused, aroused and highly activated. Discussing and arguing about ideas passionately works.
So, start yelling at each other…you get brownies points taken off by being polite and not taking risks!