to Help your Practice Nat Pernick MD Waltham Massachusetts November 7 2018 Our Philosophy Although medical judgment may be difficult we should be able to get the basic information we need to make decisions easily and quickly ID: 728146
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How to Use PathologyOutlines.com to Help your Practice
Nat Pernick, M.D.
Waltham, Massachusetts
November 7, 2018Slide2
Our PhilosophyAlthough medical judgment may be difficult, we should be able to get the basic information we need to make decisions easily and quickly.Medical information should be free.The Golden Rule: that which is hateful / annoying to you, do not do to others.Slide3
Medical information should be freeSlide4Slide5
An increasing number of journal articles are free full text, butthis is not reliable.Slide6Slide7
Another option is to write to the corresponding author to get a copy (PDF) of the article, but it may take days to get a response, or there may be no response.Slide8
Providing free full information may be difficult for some, despite their apparent mission.Slide9
We don't like pay sitesSlide10
We don't like having to registerSlide11
We don't like popup adsSlide12
We don't like unstable linksSlide13Slide14
Thus, PathologyOutlines.com was designed with these features:Pathologists > AdvertisersNo registrationNo popup adsStable linksStaff uses the website on a regular basis and we get remove annoying featuresWe try to respond quickly to user feedbackSlide15
Business ModelCreate a free website that people want to use and sell advertisingSlide16
Other journals do itSlide17Slide18
American Journal of Clinical Pathology - free after 12 monthsAmerican Journal of Pathology - free after 6 monthsJournal of Clinical Pathology - free after 36 monthsModern Pathology - free after 12 monthsSlide19
Advertising pays our expenses14 StaffIT ($50,000 / year)Other office (rent, productivity tools, supplies, utilities)Conferences ($7,000 +)Consultants, CPA, attorney100 Authors per year15 Editorial Board members30 Case of Week contributors per year.Slide20Slide21Slide22
Website began in August 2001Source: WayBack MachineSlide23Slide24Slide25
Editorial BoardSlide26
IT (Information technology)Make website easy to access and maintainCreate / maintain templatesAdd new features as necessary (board review, author database)System maintenanceSlide27
Most popular pages (Jan-Sep 2018)Slide28
Mobile Home PageSlide29
Table of contentsSlide30
Mobile chaptersSlide31Slide32
Opportunities to contribute:Comment / SuggestionsCase of WeekAuthorEditorial Board (offered to authors only)Deputy Editor (offered to Editorial Board only)Slide33
Comment featureSlide34
Form opens up - photoSlide35Slide36
Check current list of cases - we discourage duplicatesConfirm diagnosisExceptional images, 1-3 MB, sent as attachmentsCase of the Week submissionsSlide37
Why be an author?Slide38
Author qualificationsSlide39
Most important author requirementsAcademic staff10 non case report publicationsFollow our proceduresObtain your own microscopic imagesSlide40
Author submission processGet potential authors from editorial board, publications, meetingsAuthor submits CVAuthor is approved (many need “senior author”)Author is assigned topic (their preference, our priorities, popular topic)Draft is reviewed for compliance with our procedures and sent back to author for correctionsSlide41
Topic reviewed by Dr. PernickTopic reviewed by Editor-in-ChiefTopic reviewed by Editorial BoardFinal reviews - Author, Copy EditorSlide42
How to Hire a PathologistDo you really need to hire a pathologist?Sleep on it at least one nightCheck with all appropriate peopleYou really don’t want to start the process and then find out it was a mistake.Slide43
How to Hire a Pathologist2. Should you do it yourself or hire a staffing agency?Do it yourself:Must draft the ad and post it in the right spotsMust triage the responses (yes, no, maybe)Must contact those responding (at least the “yes”)Must set up and do the interviewsMust make the final choices and contact the intervieweesSlide44
How to Hire a Pathologist2. Should you do it yourself or hire a staffing agency?Staffing agencyDoes all of the above except but typically gives you a list of the top applicantsCharges 15% to 25% of first year annual incomeUseful if you want to be anonymousCheck with staffing agency for more detailsSlide45
How to Hire a Pathologist3. Do it yourself – drafting the adInclude the requirements:Job title – basic responsibilitiesBoard certification or notSpecialty boards or notExperiencePreferred training or experienceLicenses neededOther requirementsSlide46
How to Hire a Pathologist3. Do it yourself – drafting the adInformation about the job:Number of pathologistsType of work being doneAutopsies, frozen sections, call, administrative responsibilities, educationAccept those with visas or notInformation about the institution and locationSlide47
How to Hire a Pathologist3. Do it yourself – drafting the adContact information: name, email, faxIf you put down a phone number, you will get phone callsMailing address is optionalWebsite address is optional