Packaging, Point of Purchase Communications, and Signage - PowerPoint Presentation

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Uploaded On 2018-10-30

Packaging, Point of Purchase Communications, and Signage - PPT Presentation

Chapter Objectives After reading this chapter you should be able to Describe the elements underlying the creation of effective packages Appreciate the role and importance of pointofpurchase POP advertising ID: 703505

store pop brand advertising pop store advertising brand figure illustration buy consumers signs product purchase packaging popai consumer package

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