Sam Nommensen Chopsticks Inc Mission Statement Give the Milwaukee and Madison Community a unique way to view the public relations world Chopsticks Inc brings an element of culture to every event ID: 612034
Download Presentation The PPT/PDF document "Stephanie Witte" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Stephanie WitteSam Nommensen
Chopsticks, Inc.Slide2
Mission Statement
Give the Milwaukee and Madison Community a unique way to view the public relations world
Chopsticks, Inc. brings an element of culture to every event
Work with you and your company to accomplish the goals set out by you
Create relationships between clients and communitiesSlide3
Who are we?
Founded January 14, 2011
Two college classmates who had a dream
10 +/- employees
Interns
Stephanie Witte
Communication degree from Wisconsin Lutheran College
Sam Nommensen
Communication and China Studies degrees from Wisconsin Lutheran College and National Taiwan Normal UniversitySlide4
Sam Nomensen Slide5
Stephanie WitteSlide6
Situation
In business for 5 years
Offices in Waukesha and Madison
20 employeesSlide7
Situation Cont.Slide8
Challenges Slide9
Objective
Modify behavior
Bring in Qualified Buyers
Inform and Educate
More WEB VIDEOS
More Customer Testimonials
Increase Builders Showcase opportunities
Give more home organizational/cleaning tips
Partnering with High Schools to give experience/insight to those interested in trade schools as compared to the 4 year college programsSlide10
Audience
Interested in Home building
Current Tim O’Brien Home ownersSlide11
Strategies
Objectives applied HERE
INCREASE FACEBOOK PRESENCE
Current Blog Issues
More interactive blog
Getting people to leave comments and visit more of Slide12
Tactics
Brochure
Print Ads
TV
Expand the FOX 6 Showcase
RadioSlide13
TacticsSlide14
TacticsSlide15
Mini Special Event Slide16
Calendar
June 1, 2012 – May 31, 2013
Open House for Model Home in Oak Creek
January EvaluationSlide17Slide18Slide19Slide20Slide21Slide22Slide23Slide24Slide25Slide26Slide27Slide28
Evaluation
January Evaluation
May Evaluation
BOTH WRITTEN IN CALENDAR
ON WEBSITE GIVE KEY PEOPLE BIO PAGES AND CONTACT INFOSlide29
Budget
$200,000 over 1 year for the PR Budget
20 Million over a year
Increase it by 20%
OUR BUDGET
Staffing Costs $90,000
ALL OTHER EXPENSES
$110,00
Paying for ad space and EVERYTHING ELSESlide30
Questions