Systematic Innovation in the UX Domain 2018 Virtual Coast Associates Inc 1 Systematic Innovation in the UX Domain David Quimby Virtual Coast wwwinnovationradiationcom DevJam Product Agility ID: 769333
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Systematic Innovation in the UX Domain © 2018 Virtual Coast Associates, Inc. 1 “Systematic Innovation in the UX Domain” David Quimby / Virtual Coastwww.innovationradiation.comDevJam / Product Agility8/14/2018
Examples of Systematic Innovation Who invented the mouse? © 2018 Virtual Coast Associates, Inc. 2 “Systematic Innovation in the UX Domain”
Examples of Systematic Innovation Who invented the mouse? Steve Jobs? © 2018 Virtual Coast Associates, Inc. 3 “Systematic Innovation in the UX Domain”
Examples of Systematic Innovation Who invented the mouse? Steve Jobs? Alan Kay? © 2018 Virtual Coast Associates, Inc. 4 “Systematic Innovation in the UX Domain”
Examples of Systematic Innovation Who invented the mouse? Steve Jobs? Alan Kay? Doug Engelbart © 2018 Virtual Coast Associates, Inc. 5 “Systematic Innovation in the UX Domain”
1. Systematic innovation in UX (3 examples) 2. Attributes of systematic innovation 3. SI tools / discoveries (4 tools / 4 discoveries) 4. Optimization in UX / optimization in SI 5. The context of systematic innovation 6. Scope / application of systematic innovation7. Adoption / assimilation of systematic innovation Agenda © 2018 Virtual Coast Associates, Inc. 6 “Systematic Innovation in the UX Domain”
Examples of Systematic Innovation Actually, Doug didn’t “invent” the mouse… he “discovered” it © 2018 Virtual Coast Associates, Inc. 7 “Systematic Innovation in the UX Domain”
Examples of Systematic Innovation © 2018 Virtual Coast Associates, Inc. 8 “Systematic Innovation in the UX Domain”
Examples of Systematic Innovation © 2018 Virtual Coast Associates, Inc. 9 “Systematic Innovation in the UX Domain”
Examples of Systematic Innovation “Adaptive Avenue” point / click; primitive graphics adaptive presentation video / animation flexible / granular rigid / monolithic content discrete / static continuous / dynamic presentation © 2018 Virtual Coast Associates, Inc. 10 “Systematic Innovation in the UX Domain”
relatively large relatively long relatively infrequent fixed smaller shorter more frequent fixed smaller shorter more frequent fixed smaller shorter more frequent variable laptop computer tablet computer smart phone smart watch Examples of Systematic Innovation “UX Ubiquity” © 2018 Virtual Coast Associates, Inc. 11 “Systematic Innovation in the UX Domain” interaction area interaction interval interaction frequency interaction proximity behavioral attribute form factor
Attributes of Systematic Innovation low high low high quantity quality 1970s / unsystematic 2010s / systematic quantity / quality of ideas © 2018 Virtual Coast Associates, Inc. 12 “Systematic Innovation in the UX Domain”
Attributes of Systematic Innovation quantity / quality of ideas original ideas result from organized thinking and structured processes vs. random generation organized thinking is associated with “low stimuli”, unencumbered by a large flow of ideas “a large flow of ideas does not necessarily lead to the creation of original ideas... occupation with ordinary ideas may actually hamper creativity and innovative thought” © 2018 Virtual Coast Associates, Inc. 13 “Systematic Innovation in the UX Domain”
Attributes of Systematic Innovation an art and a science © 2018 Virtual Coast Associates, Inc. 14 “Systematic Innovation in the UX Domain” science: the matrix art: the dimensions / nodes of the matrix the dimensionality of the matrix (2-D / 3-D / 4-D / n-D) the regularity / irregularity of the matrix science: the feasibility of particular cells within the matrix (experimental design)
Attributes of Systematic Innovation an art and a science © 2018 Virtual Coast Associates, Inc. 15 “Systematic Innovation in the UX Domain” science: the matrix art: the dimensions / nodes of the matrix the dimensionality of the matrix (2-D / 3-D / 4-D / n-D) the regularity / irregularity of the matrix science: the feasibility of particular cells within the matrix (experimental design)
Attributes of Systematic Innovation an art and a science © 2018 Virtual Coast Associates, Inc. 16 “Systematic Innovation in the UX Domain” science: the matrix art: the dimensions / nodes of the matrix the dimensionality of the matrix (2-D / 3-D / 4-D / n-D) the regularity / irregularity of the matrix science: the feasibility of particular cells within the matrix (experimental design)
Attributes of Systematic Innovation an art and a science © 2018 Virtual Coast Associates, Inc. 17 “Systematic Innovation in the UX Domain” science: the matrix art: the dimensions / nodes of the matrix the dimensionality of the matrix (2-D / 3-D / 4-D / n-D) the regularity / irregularity of the matrix science: the feasibility of particular cells within the matrix (experimental design)
Attributes of Systematic Innovation an art and a science © 2018 Virtual Coast Associates, Inc. 18 “Systematic Innovation in the UX Domain” science: the matrix art: the dimensions / nodes of the matrix the dimensionality of the matrix (2-D / 3-D / 4-D / n-D) the regularity / irregularity of the matrix science: the feasibility of particular cells within the matrix (experimental design)
Tools / Discoveries © 2018 Virtual Coast Associates, Inc. 19 “Systematic Innovation in the UX Domain” Example Tool Discovery 1. combine two dimensions an additional node in each dimension; a new configuration at the intersection between the two nodes 2. add a node to the horizontal dimension; extend the node to its logical alternative a new configuration at the intersection between the new node and a node in the vertical dimension 3. extend a dimension to its logical conclusion a new dimension 4. extend a single node to its logical alternative; extend the dimension to its logical conclusion a new dimension; another new dimension
Tools / Discoveries © 2018 Virtual Coast Associates, Inc. 20 “Systematic Innovation in the UX Domain” existing configuration #1 new configuration existing configuration #2 node 2 node 1 node 1 node 2 dimension 1 dimension 2 Example #1
Tools / Discoveries © 2018 Virtual Coast Associates, Inc. 21 “Systematic Innovation in the UX Domain” configuration #4 configuration #4 configuration #4 new functionality configuration #3 configuration #3 configuration #3 existing functionality configuration #2 configuration #2 configuration #2 existing functionality configuration #1 configuration #1 configuration #1 existing functionality node 4 node 3 node 2 node 1 dimension 1 (continuous) dimension 2 (continuous) dimension 3 (continuous) dimension 4 (discrete) Example #2
Tools / Discoveries © 2018 Virtual Coast Associates, Inc. 22 “Systematic Innovation in the UX Domain” configuration #4 new node configuration #3 configuration #2 configuration #1 sub-node 4 sub-node 3 sub-node 2 sub-node 1 node 1 (discrete) n ode 2 (continuous) dimension 1 dimension 1 Example #3
Tools / Discoveries © 2018 Virtual Coast Associates, Inc. 23 “Systematic Innovation in the UX Domain” Example #4 transitional configuration new configuration existing configuration node 2 node 1 dimension 2 node 1 node 2 dimension 1
Optimizing UX with Systematic Innovation © 2018 Virtual Coast Associates, Inc. 24 “Systematic Innovation in the UX Domain” User Experience UX is about optimizing multiple variables for an ideal experience Systematic Innovation systematic innovation is about exploring / optimizing multiple attributes for an ideal or un-discovered product configuration The Intersection / The Convergence the natural intersection between systematic innovation and experience design is an unexploited opportunity
Joel Martin / National Research Council of Canada Design activities often produce a large, multi-dimensional space in which each dimension represents a range of choices and each point is a possible design. Each design has an estimated utility; we want to search for the most useful design. In simple cases, we can use commonly available optimization tools; in complex cases, like designing a jet engine, we need humans or AI. Joel Martin has experience with AI-enabled design ofphotonic components, quantum devices, and chemical processes. © 2018 Virtual Coast Associates, Inc. 25 “Systematic Innovation in the UX Domain” Optimizing UX with Systematic Innovation AI-enabled product design AI + SI systematic innovation product discovery product evaluation strong weak weak strong AI-enabled product design
Systematic Innovation (a system) Super-System Sub-Systems The Context of Systematic Innovation super-system and sub-systems © 2018 Virtual Coast Associates, Inc. 26 “Systematic Innovation in the UX Domain”
systematic innovation information architecture design thinking technological forecasting systems thinking systems engineering platform thinking ecosystem thinking visual thinking data visualization information design experimental design the super-system © 2018 Virtual Coast Associates, Inc. 27 “Systematic Innovation in the UX Domain” The Context of Systematic Innovation
systematic innovation information architecture user experience design thinking technological forecasting systems thinking systems engineering platform thinking ecosystem thinking visual thinking data visualization information design experimental design the super-system © 2018 Virtual Coast Associates, Inc. 28 “Systematic Innovation in the UX Domain” The Context of Systematic Innovation
TRIZ Genrich Altshuller Systematic Inventive Thinking (SIT) Ginadi Filkovsky MorphologicalAnalysis Fritz Zwicky The Adjacent Possible Stuart Kauffman Lateral Thinking Edward De Bono Design Patterns Christopher Alexander Idealized Design / Interactive Planning Russell Ackoff Integrative Thinking Graham Douglas / Roger Martin A Core Theory of Technology Rias Van Wyk Integral Theory / A Theory of Everything Ken Wilber the sub-systems © 2018 Virtual Coast Associates, Inc. 29 “Systematic Innovation in the UX Domain” The Context of Systematic Innovation
Scope / Application of Systematic Innovation product dimensions integration of product design / service design service dimensions © 2018 Virtual Coast Associates, Inc. 30 “Systematic Innovation in the UX Domain”
product dimensions customer dimensions technology dimensions © 2018 Virtual Coast Associates, Inc. 31 “Systematic Innovation in the UX Domain” integration of customer experience / product design Scope / Application of Systematic Innovation
3 phases of enablement workshop seminar practice small / large projects; external / internal expertise shu ha ri © 2018 Virtual Coast Associates, Inc. 32 “Systematic Innovation in the UX Domain” Adoption of Systematic Innovation
Reflect ion Can you imagine the application of systematic innovation in your UX practice? Can you imagine the application of systematic innovation in the UX community of practice? Could systematic innovation improve agile development… product discovery… product agility? © 2018 Virtual Coast Associates, Inc. 33 “Systematic Innovation in the UX Domain”
Systematic Innovation in the UX Domain © 2018 Virtual Coast Associates, Inc. 34 “Systematic Innovation in the UX Domain” David Quimby / Virtual Coastwww.innovationradiation.comDevJam / Product Agility8/14/2018