Group 5 Why we chose to do this survey To see if people could tell a difference between national brands vs generic brands Hypothesis Consumers will be able to tell a difference between national and generic brands ID: 177886
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Slide1
The paper towel survey
Group 5Slide2
Why we chose to do this survey?
To see if people could tell a difference between national brands vs. generic brandsSlide3
Hypothesis:
Consumers will be able to tell a difference between national and generic brands
National brands will be more absorbent and durable than generic brands
Consumers will pick a national brand of paper towels over a generic brand of paper towelSlide4
Procedures:
Complete a survey asking about demographics, paper towel usage &
miscellaneous
questions
Complete experiment for 3 different types of paper towelsRate each category for each paper towel on a scale from 1-5 (5 being the best)Slide5
Testing softness:
Feel paper towel with hand or as they wanted
Rate the paper towel softness on a scale from 1-5Slide6
Testing absorbency:
Clean up 1 teaspoon of water and 1 teaspoon of ketchup (using 1 sheet of paper towel for each cleaning)
Rate the paper towels absorbency on a scale from 1-5Slide7
Testing durability:
Hold wet paper towel (used in the absorbency test) as we added weight to it by placing golf balls on it
Keep adding golf balls until participants felt the paper towel rip
Rate the paper towels
durability on a scale from 1-5Slide8
Final questions:
Participants were asked:
W
hich paper towel, in their opinion was best quality
Which paper towel they liked best
Guess which brand each paper towel wasSlide9
Results:
Participants demographics:
50/50-male/female
Mainly 20-30 years old Most are enrolled in college & CaucasianSlide10
Results supporting Hypothesis 1
Hypothesis: Participants will be able to tell the difference between national brands and generic brands.
17/29 participants correctly identified Bounty paper towels when asked to guess.Slide11
15/29 participants
correctly identified Brawny paper towels when asked to guess.
15/29 participants correctly identified generic paper towels when asked to guess.Slide12
Results supporting Hypothesis 2
Hypothesis: National brands will prove to be more absorbent and durable than generic brandsSlide13
National brands, Bounty and Brawny, did prove to be more absorbent and durable than the generic brand of paper towelSlide14
Results supporting Hypothesis 3
Hypothesis: Participants will like a national brand of paper towels more than a generic brand.
All participants when asked to choose which paper towel they liked best chose a national brand.Slide15
Conclusion:
Limitations:
Place we preformed the procedure could have been generic for all participants to make data more consistent
Our hypothesis were proven to be true by our survey and experiment!