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Brand Attitude Word of Mouth Purchase Intention Brand Interest White Pap

A new study from TNS Infrastest shows how TV advertisers can turn Second Screen usage to their advantage Synchronized advertising across both screens delivers strong uplift in brand and image KPIs Booming Second Screen usage distracts viewers from T

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Brand Attitude Word of Mouth Purchase Intention Brand Interest White Pap






Presentation on theme: " Brand Attitude Word of Mouth Purchase Intention Brand Interest White Pap"— Presentation transcript: