PDF-MisplacedmarketingWhenmarketingmisplacesthebenefitsofHerbertJackRotfel
AttractiveprogramsIrrelevantbenefits
JOURNALOFCONSUMERMARKETINGVOL16NO51999pp415417MCBUNIVERSITYPRESS07363761415
asiftheyweremoreimportantthanprovidingahighqualityeducationSowell1989This
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