PDF-THE CHALLENGE OF FINANCIAL SERVICES BRANDING MAJORING ON CATEGORY OR BRAND VALUE

It is argued that in the services sector the key to sustainable brand differentiation is a unique set of emotional values This paper examines the nature of financial services brands values and finds that they tend to focus on functional category val. Not by me you say Think about it Here are two short quizzes to get you started 1 Which is not known as a corporate brand a Sony b Coca Cola c Proctor Gamble d IBM 2 Is a brand a a logo b a jingle c a tagline d a product e a positioning f none of th 65.3. 33.7. 29.4. 23.6. 58.7. 32.1. 29.2. $ B. % of B2C sales. % of B2B sales. Legend:. Source: Interbrand 2008. Brand Value of Top 10 Companies. Coca. Cola. Micro-soft. 57.1. IBM. 51.6. GE. Mc-. Donald’s. Heng. Tien. Table of Contents . Company . Location . Organization and major activities, subsidiaries . Brand history . Financial data . Annual report . Key personnel and managers . Recent news . Category . What is a brand?. What’s . not. a brand?. What does a . branded event. mean?. Why brand an event?. How do you brand an event?. A Brand Is…. A person’s . gut feeling . about a product, service, or company. Marie Kulik, E2MA. What is . personal branding. ?. Do I need a logo. ? . Do I need a tagline? . PERSONAL BRANDING. 3. PERSONAL BRANDING. . Personal Branding is what people say about you when you are not in the room. Defining Your City in a Moment. Putting a Spin on Brand. Laguna Woods. Alameda. South San Francisco. Berkeley. Lafayette. Land of Old People. Crowded with Dated Infrastructure. Industrialized Suburb of SF. branding and Branding strategies. Did You Know. Do you know how many marketing messages we’re subjected to every day?. 3,000. More importantly, . Do you know the number we can retain according to the American Association of Advertising Agencies?. What is Branding. ?. Branding is the practice of creating a name, symbol (logo) or . design . that . identifies. . and . differentiates. a product from other . products.. Entrepreneur.com. The Logo Game. The Importance of Effective Branding . in Today’s Marketplace.. Put Branding to Work for You!. “The Global Approach”. “Creating and fostering a collaborative connection between your internal and external branding is the key driver behind any thriving company’s success.” . Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. Branding Cattle Today we will… Describe the history of branding and how it came about Identify other methods of identification Explain what branding is and why it is important in beef cattle management Course outline. Instructor & Department Information . Instructor Name:. Zarjina. . Tarana. Khalil (ZTK) . Office Location. NAC 715 . Office Hours:.  . STMW 11:30 am. to 1:00 pm, 2:30 pm to 3 pm. Xinyi Wang. , François Colbert. Carmelle. and . Rémi. . Marcoux. Chair in Arts Management. Department of . Marketing. . HEC . Montreal, . Montreal, . Canada. 6. th. . International . Consumer Brand Relationship Conference. C Diniso & C Schachtebeck. Uber has enjoyed a meteoric rise in SA and abroad. Defining Uber’s market not easy – public road transport?. Unique business model – does not own vehicles, maintain vehicles or employ drivers – ensuring low...