Authority 11th October 2012 Baltic meeting in Riga The Swedish Broadcasting Authority Issues licenses to broadcast radio and TV to all but Public Service Supervises that noncontent regulation and conditions are followed by the license holders ID: 585826
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Slide1
The Swedish Broadcasting Authority
11th October 2012
Baltic meeting in RigaSlide2
The Swedish Broadcasting AuthorityIssues licenses to broadcast radio and TV to all but Public ServiceSupervises that ‘non-content’ regulation and conditions are followed by the license holdersIs led by a director-general, appointed by the government25 employees, three sections
A broadcasting commission within the authority supervises contentSlide3
OrganizationSlide4
The Swedish Broadcasting AuthorityOur goal is to promote a media landscape that is:Open DiverseResponsible Slide5
The Swedish Radio and Televison ActRequires licenses only if there is a scarcity of capacity (terrestrial TV and radio)Shall comply with applicable rules of contentMay include different conditionsBroadcasting through other platforms (satellite, cable, ip) does not require licenses but shall be registered at the Swedish Broadcasting Authority.Shall comply with applicable rules of content in the act.
A decision to register does not include any conditions. Slide6
The Swedish Radio and Television Act What is registered?
Name of the media service provider
Contact information
What type of broadcast
Where the broadcast is directed
A channel name/designation
Date of registrationSlide7
What are the legal implications of a decision to register a broadcast?
The Swedish Broadcasting Authority has found that the broadcast is within its jurisdiction.
The media service provider shall comply with applicable rules of content.
The Swedish Broadcasting Authority has the responsibility to supervise the broadcast.Slide8
Registration process of Rossija RTRWhy jurisdiction?The service provider, NCP RUSMEDIACOM is established outside the EEA-area (Moscow).A Satellite up-link in Sweden is used (which is certified by the operators).Rossija RTR is a special version of RTR Planeta.The editorial content shall be the same to all Baltic countries - except that local advertisement may be inserted.
One media service was registered at our Authority.
The decision is based on information from the service provider.Slide9
OrganizationSlide10
SwedisDepartment of supervisionh Broadcasting Commission?Review the content of the broadcasts
- Handles complaints to the broadcasting commission, i.e. watches or listens to the programme and oversees its compliance with the rules.
- Only review of programs that are already broadcast.
Other supervision
- All supervision that is not related to the content of the broadcastingSlide11
The Swedish Broadcasting Commission Slide12
The Swedish Broadcasting CommissionAn independent broadcasting commission within the authority that supervises content.Slide13
Swedish Broadcasting Commission (SBC)Consists of commissioners appointed by the government
The chairman and the vice-chairmen are judges with high judicial offices. Other members have broad experience in the social, cultural and media fields Slide14
The starting point for the reviewComplain from the publicInitiative of the SBCSlide15
ComplaintsAbout 2 000 complaints per year (tv and radio)For efficiency reasons, the Commission do not review all the programs that have received complaints.Complaints are regarded as tips / ideas and the Commission prioritize the complaints that is likely to contribute to efficient control and a good compliance with the Broadcasting Act.Slide16
Content rulesSlide17
Content rulesProvisions in the Radio and Television act-based on the AVMS-directiveTerms and conditions in the licences for terrestrial broadcastsSlide18
Different rules for different types of broadcasting Public service broadcasters Commercial radio and TV
Community radio and TVSlide19
Public service and DTT - rulesPublic service have stricter rules in their broadcasting permits, e.g. ban of advertising, privacy, rules on accuracy and impartiality, protection of minorsCommercial digital terrestrial broadcast have fewer stricter rules in their broadcasting permits, e.g. accuracy, protection of minors and privacy but no rules of impartibility
- however the broadcasting companies with at jurisdiction in other European countries don´t have these conditions since Swedish law is not applicable to those broadcasts.Slide20
The Radio and Television Act- implements the AVMS-directiveA media service provider shall ensure that the overall media services reflect the fundamental concepts of a democratic society, the principle that all persons are of equal value, and the freedom and dignity of the individual.Slide21
The Radio and Television Act- implements the AVMS-directiveInformation in a television program or in Teletext, which is not commercial advertising and which is transmitted by means other than cable shall be corrected when this is justified.Slide22
The Radio and Television Act- implements the AVMS-directiveInformation in a television program or in Teletext, which is not commercial advertising and which is transmitted by means other than cable shall be corrected when this is justified.Slide23
The Radio and Television Act- implements the AVMS-directiveUnless there are special reasons to the contrary, a natural or legal person that broadcasts television other than through cable shall ensure that the following requirements are satisfied:1. More than half the annual transmission time shall be reserved for European works;
2. At least ten per cent of the annual broadcasting time or at least ten per cent of the programming budget will be used for European works created by producers who are independent of broadcasters. The proportion of programs produced during the preceding five years should be as high as possible.
Television broadcasts in accordance with the first paragraph, unless there are special reasons to
the contrary, are to contain a considerable proportion of programmes in the Swedish language, programs with Swedish artists active in Sweden, and works by Swedish authors active in Sweden.Slide24
The Radio and Television Act- implements the AVMS-directiveA channel name which has been approved by the Broadcasting Authority must be displayed at least once per broadcasting hour, or, if this is not possible, between the programs.Slide25
The Radio and Television Act- implements the AVMS-directiveThe Radio and Television Act contains rules regarding
Advertising
Product placement
Sponsorship
Undue prominenceSlide26
The Radio and Television Act- stricter rules than the AVMS-directiveStricter rules in Sweden
Programs
primarily aimed
at children
below 12 years of age may not be
interrupted or surrounded
by
advertising. Nor may these programs contain product placement. Slide27
The Radio and Television Act- stricter rules than the AVMS-directiveStricter rules in Sweden
Marketing of alcoholic beverages to consumers is not allowed in television programs.
Programs in television broadcast may not be sponsored by any party whose principal activity is the manufacture or sale of alcoholic beverages or tobacco products.Slide28
The Radio and Television Act- implements the AVMS-directiveViolence and pornographic content Programs containing portrayals of violence of a realistic nature or
pornographic images
which are broadcast on television must either be preceded by a verbal warning
or contain
a warning text continuously displayed on the screen throughout the broadcast.
Such programs
may not be broadcast at times and in
a manner
that would create
a considerable
risk of children viewing the
programs
unless the broadcast is
nevertheless defensible
on special grounds
. Watershed is at 21:00.Slide29
The Radio and Television Act- implements the AVMS-directiveSanctionsBreaches against rules regarding advertising, sponsorship and product placement can be sanctioned by fees. The fee is decided by the courts system.Breaches against other rules may result in orders to follow the rules.
An order
may be subject to
a
conditional fine
.Slide30
Media use in SwedenTime spent on media per day: 6 hours or 367 min.Top three: Internet 95 min, TV 95 min and radio 81 min.Web TV: 5 min.TV access: 98%
Radio access: 99%
Broadband
access: 85%
Daily
users
of
Internet: 69%
Smart
phone
access: 36%
Ipad
access: 7%
Source:
Nordicom
-Sverige