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Slide1

ONTARIO

TOURISM MARKETING PARTNERSHIP CORPORATION

Slide2

ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION (Otmpc)

An agency of the government of Ontario responsible for Tourism MarketingPosition Ontario as a preferred global destination with a powerful brand and impactful marketingIncrease tourism expenditure and visitation

Execute effective partnerships

Slide3

TARGETEDMarket and segments targeted based on visitation and expenditure potential

INTEGRATED AND ALIGNEDUtilizing all OTMPC assets from across the organization and integrated program elements for maximum impactAligned under one brand

PARTNERED

L

everaging the strength of partnership – with Destination Canada, with Regional Tourism Organizations, Destination Marketing Organizations and private sector stakeholders

OUR approach

Slide4

6

OTMPC

-

Led

Campaigns

+

Destination

Canada

Led

Campaigns

+

T

ravel

T

rade

+

Media

Relations

TIER

1

TIER

3

Destination

Canada

Led

Campaigns

+

Travel Trade + Media RelationsTIER2

ONTARIO

QUEBEC

UNITED STATES

UNITED KINGDOM

CHINA

CANADA

MEXICO

INDIA

SOUTH KOREA

BRAZIL

JAPAN

FRANCE

GERMANY

T

ravel

Trade + Media Relations

WHERE AM I?

OPTIMIZE BRAND PLATFORM

ACTIVITY BY MARKET

Slide5

OTIC’s

MULTIFACETED

WITH PAID, EARNED AND OWNDED ASSETS

Slide6

SPOTLIGHT FOR 2017

ALWAYS ON

Slide7

SPOTLIGHT FOR 2017

LEADING ALIGNMENT WITH INDUSTRY

DRIVE BRAND AWARENESS

DRIVE TRAFFIC AND LEADS TO PARTNER WEBSITES

PUSH DIRECTLY TO PARTNER SITE

LESS DUPLICATION

BETTER COORDINATION

GREATER EFFICIENCY

STRONGER RESULTS

COMMON KPIs

GREATER INDUSTRY BENCHMARKS

COMMON DASHBOARD

ONE BRAND VOICE

CUSTOMIZE A CALL TO ACTION DEPENDING ON OBJECTIVE

Slide8

DIGITALONTARIOTRAVEL.NET

4.8 MILLION VISITS3500 INDUSTRY PARTNER LISTINGSOVER 1.3M LEADS TO PARTNERS ANNUALLY

DATABASE

260,000

OPT IN CONSUMER DATABASE

6000

OPT IN INDUSTRY DATABASE

11

TRAVEL INFORMATION CENTRES IN ONTARIOMOBILE APP

73,000+

DOWNLOADS

PRINT

PRINT PUBLICATION (SPRING/SUMMER)

1.2M DISTRIBUTION:

ONTARIO

QUEBEC US

(SUPPORTED BY DIGITAL)SOCIAL

ROBUST SOCIAL MEDIA CHANNELS INCLUDE:FACEBOOK - 267,550

INSTAGRAM - 119,406TWITTER - 66,193PINTEREST - 4178

YOUTUBE - 3670BLOGCOMMUNITY ENGAGEMENT 874,000+REACH

58M

RESULTS

PAID ADVERTISING

ONGOING PAID ADVERTISING IN KEY MARKETS

SALES MISSIONS AND TRADE EVENTS

DOMESTIC AND INTERNATIONAL ACTIVITY

FAMILIARIZATION TOURS FOR MEDIA & TOUR OPERATORS

SALES MISSIONS and EVENTS

JOINT MARKETING

Slide9

Register your FREE business, events, and package listings

Present to our teamProvide content/story ideasMedia relations/familiarization tours

Social media

Opt-in to receive OTMPC communications

Ontario Travel Information Centres

Collaborate on marketing initiatives

Tourism Industry Partners Program (TIPP) funding for out-of-province campaigns

Advertise in OTMPC programs

Strategy development and consultation on markets, segments, tactics, market readiness, etc…

WAYS TO LEVERAGE

OTMPC

Slide10

FREE

Listing, Packages and Events

o

ntariotravel.net

Mobile app

Call Centre

Online Chat

INTEGRATION = VALUE

Trip planner on

ontariotravel.net

OTICs

Website - over

4.8 Million

Visits

Mobile App - over

73,000+

downloads

Call Centre - #

calls

2015-2016:

66,978

OTICs -

1 Million

consumers through

the centres annually

Live Chat

- #

chats 2015-2016:

12,993

VALUE FOR PARTNERS

Slide11

11

OPT-IN TO

RECEIVE OTMPC OPPORTUNITIES AND COMMUNICATIONS

REGISTER YOUR FREE LISTING!

New Account – listings registration

Existing Account - log in

Opt-in to receive OTMPC communications

Slide12

CONNECT WITH US!

@Ontario Travel

@Ontario Travel

@Ontario Travel

@Ontario Travel

@TravelOntarioCanada

@OntarioTravel

#DiscoverON

Connect via

Twitter

with…

Kevin Forget

Travel Promotion Officer

@

OntarioKevin

Our travel counsellors…

Tija

Lidums

(Barrie)

@

OntarioTija

Lidia Romeo

@

OntarioLidia

(Niagara Falls)

Angela Romano (Sault Ste. Marie)

@

OntarioAngela

Slide13

Partnership

Development

and Sales

416-314-6314 | 1-888-365-4422

Otmp.sales@ontario.ca

 

By: mojartd
Views: 0
Type: Public

ONTARIO T OURISM MARKETING - Description


PARTNERSHIP CORPORATION ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION Otmpc An agency of the government of Ontario responsible for Tourism Marketing Position Ontario as a preferred global destination with a powerful brand and impactful marketing ID: 814455 Download

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