PPT-2018 Sales and Marketing Material Distribution for External Channel

July 2017 Agenda Process Overview Quantity limits for agents and agencies Ordering Materials Tracking Orders Communication and training Videos links and ppt 2 Process Overview 3 4 Whats New. Chapter 13. Marketing Channels. What is a marketing channel?. Intermediaries. Transactional role. Logistical role. Facilitation role. Marketing Channels- B2C. Schwan’s. Consumer. General Motors. Consumer. Teacher – . Shahed. . Rahman. Introduction. Design Issues are critical in marketing channels. Selecting the right members. Assigning them the proper functions . Having everyone fulfill their responsibilities. What is Marketing…??. Selling?. Advertising?. Promotions?. Making products available in stores?. Maintaining inventories?. . All of the above, plus much more!. 2. Marketing. is the . art and science. Chapter 13. Marketing Channels. What is a marketing channel?. Intermediaries. Transactional role. Logistical role. Facilitation role. Marketing Channels- B2C. Schwan’s. Consumer. General Motors. Consumer. 3.1 Chapter 16: The market and marketing. . Make me a product. Rules – . 15 minutes (you will keep the time). You will present your idea to the class (you will choose who). Someone will be the team leader (you will choose them). Chapter 12. Priciples. of Marketing. by Philip . Kotler. and Gary Armstrong. PEARSON. 1. Supply Chains and the Value Delivery Network. The Nature and Importance of Marketing Channels. Explain why companies use marketing channels and discuss the functions these channels perform.. Sales Control . Management policies and practices aimed at ensuring that all sales are recorded, made at correct prices, and fulfilled to customers' satisfaction. .. Sales Control and Cost Analysis. Companies need to have proper mechanisms in place so that salespeople adhere to the top line and bottom line objectives. Marketing . Channels. An . organized system of marketing institutions through which products, resources, information, funds, and/or product ownership flow from the point of production to the final user. . Outbound-powered, metric-fueled, . AI-enabled TCMA.. Mission Statement:. Empower. ing. SMB, mid-market, and enterprise level businesses to l. everage their To/Through channel partner communication and digital marketing strategy. This all happens via our . A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and as such which consists of all the institutions. ROPO is the rule, not the exception OnlineONLINEPURCHASEONLINEOFFLINERESEARCHOFFLINEOffline/OfflineROPO BROPO A Proportionate to respective share of sales UNIT-4 DISTRIBUTION CHANNELS AND PHYSICAL DISTRIBUTION. ------- BY PROF. . JAYASREE DAS. . (syllabus-channel of distribution-meaning and importance; types of distribution channels, factors effecting choice of distribution channel). Must . Track. What You Measure Is . What . You Get. When it comes to sales, it becomes much more than that: . it’s a . practice that drives the future sustainability and growth . of a . company. To make an impact, metrics need to be . Stimulating Demand and Channel Engagement. Many . Channel Marketing . Automation. . vendors . today provide tools such as email marketing, event marketing, and web and social content syndication. However, it’s questionable whether these tools...