Inside Your Dealership Adopting Mobile Technologies Inside Your Dealership 23 years in retail 14 years of Web and software development 10 year marine industry veteran Marketing Director for 20 location dealership ID: 256381
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Slide1
Adopting Mobile Technologies
Inside Your DealershipSlide2
Adopting Mobile Technologies Inside Your Dealership
23 years
in retail
14 years of Web and software development10 year marine industry veteranMarketing Director for 20+ location dealershipConsultant to OEMs and Dealers since 2004Designed the marine industry’s first mobile app for on-line inventory management
Evan DavisSlide3
Adopting Mobile Technologies Inside Your Dealership
A Typical DaySlide4
Adopting Mobile Technologies Inside Your Dealership
Heightened Customer ExpectationsSlide5
Adopting Mobile Technologies Inside Your Dealership
How
can
we do more with less?
Examine what we do and why
Work smarter = Be intentional
New tools to help:
Free us from our
laptops and PC’
s
Multi-task
Deliver superior service to
exceed heightened
customer expectationsSlide6
Adopting Mobile Technologies Inside Your Dealership
How Mobile Fits In Your Dealership
Sales and Sales Management
Customer Relationship Management
(CRM)
On-line Inventory Management
Add, edit, and distribute inventory on-line
Service
Remote access to service records
Customer communicationsSlide7
Adopting Mobile Technologies Inside Your DealershipSlide8
Adopting Mobile Technologies Inside Your Dealership
2 Types of Mobile Technologies
Native Apps
Self-contained on the device
Web Apps
(Mobile-optimized interface)
Accessed through the mobile Web browserSlide9
Adopting Mobile Technologies Inside Your Dealership
Native Apps
Designed for
specific device/operating
system
Google Android:
16+
device manufacturers
(36%*)
Apple iOS:
iPhone/
iPad
(26
%*)
RIM
:
Blackberry
(23%*)
Superior performance
Commonly
support
off-line use
* Smartphone Market Share: Nielsen Mobile Insights, National Feb-Apr 2011Slide10
Adopting Mobile Technologies Inside Your Dealership
Web Apps
Mobile-optimized Website
Accessed through the device’s Web browser
Compatible across Web-enabled devices
Rely on Internet
connectivitySlide11
What types of devices need to be supported?
Does it need to support working off-line?
How critical is performance?
Adopting Mobile Technologies Inside Your Dealership
Selecting the Right Approach
Native App
Web App
Common device
Multiple devices
On-
and
off-line use
On-line use only
Performance is critical
Performance
less criticalSlide12
Exceed heightened customer expectations
Productivity and efficiency
Freedom!
Adopting Mobile Technologies Inside Your Dealership
Mobile Benefits for Your DealershipSlide13
O: 813.498.1974 x10037
C: 704.526.9969
evan.davis@nukleus.com
Adopting Mobile Technologies Inside Your Dealership
Evan Davis