Adopting Mobile Technologies

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Inside Your Dealership. Adopting Mobile Technologies Inside Your Dealership. 23 years . in retail. 14 years of Web and software development. 10 year marine industry veteran. Marketing Director for 20+ location dealership. ID: 256381 Download Presentation

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Adopting Mobile Technologies

Inside Your Dealership. Adopting Mobile Technologies Inside Your Dealership. 23 years . in retail. 14 years of Web and software development. 10 year marine industry veteran. Marketing Director for 20+ location dealership.

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Adopting Mobile Technologies




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Presentation on theme: "Adopting Mobile Technologies"— Presentation transcript:

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Adopting Mobile Technologies

Inside Your Dealership

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Adopting Mobile Technologies Inside Your Dealership

23 years

in retail14 years of Web and software development10 year marine industry veteranMarketing Director for 20+ location dealershipConsultant to OEMs and Dealers since 2004Designed the marine industry’s first mobile app for on-line inventory management

Evan Davis

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Adopting Mobile Technologies Inside Your Dealership

A Typical Day

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Adopting Mobile Technologies Inside Your Dealership

Heightened Customer Expectations

Slide5

Adopting Mobile Technologies Inside Your Dealership

How

can we do more with less?

Examine what we do and why

Work smarter = Be intentional

New tools to help:

Free us from our

laptops and PC’

s

Multi-task

Deliver superior service to

exceed heightened

customer expectations

Slide6

Adopting Mobile Technologies Inside Your Dealership

How Mobile Fits In Your Dealership

Sales and Sales Management

Customer Relationship Management

(CRM)

On-line Inventory Management

Add, edit, and distribute inventory on-line

Service

Remote access to service records

Customer communications

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Adopting Mobile Technologies Inside Your Dealership

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Adopting Mobile Technologies Inside Your Dealership

2 Types of Mobile Technologies

Native AppsSelf-contained on the deviceWeb Apps (Mobile-optimized interface)Accessed through the mobile Web browser

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Adopting Mobile Technologies Inside Your Dealership

Native Apps

Designed for

specific device/operating systemGoogle Android: 16+ device manufacturers (36%*)Apple iOS: iPhone/iPad (26%*)RIM: Blackberry (23%*)Superior performanceCommonly support off-line use

* Smartphone Market Share: Nielsen Mobile Insights, National Feb-Apr 2011

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Adopting Mobile Technologies Inside Your Dealership

Web Apps

Mobile-optimized WebsiteAccessed through the device’s Web browserCompatible across Web-enabled devicesRely on Internet connectivity

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What types of devices need to be supported?Does it need to support working off-line?How critical is performance?

Adopting Mobile Technologies Inside Your Dealership

Selecting the Right Approach

Native AppWeb AppCommon deviceMultiple devicesOn- and off-line useOn-line use onlyPerformance is criticalPerformance less critical

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Exceed heightened customer expectationsProductivity and efficiencyFreedom!

Adopting Mobile Technologies Inside Your Dealership

Mobile Benefits for Your Dealership

Slide13

O: 813.498.1974 x10037C: 704.526.9969evan.davis@nukleus.com

Adopting Mobile Technologies Inside Your Dealership

Evan Davis

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