Adopting Mobile Technologies

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Adopting Mobile Technologies




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Presentations text content in Adopting Mobile Technologies

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Adopting Mobile Technologies

Inside Your Dealership

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Adopting Mobile Technologies Inside Your Dealership

23 years

in retail14 years of Web and software development10 year marine industry veteranMarketing Director for 20+ location dealershipConsultant to OEMs and Dealers since 2004Designed the marine industry’s first mobile app for on-line inventory management

Evan Davis

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Adopting Mobile Technologies Inside Your Dealership

A Typical Day

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Adopting Mobile Technologies Inside Your Dealership

Heightened Customer Expectations

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Adopting Mobile Technologies Inside Your Dealership

How

can we do more with less?

Examine what we do and why

Work smarter = Be intentional

New tools to help:

Free us from our

laptops and PC’

s

Multi-task

Deliver superior service to

exceed heightened

customer expectations

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Adopting Mobile Technologies Inside Your Dealership

How Mobile Fits In Your Dealership

Sales and Sales Management

Customer Relationship Management

(CRM)

On-line Inventory Management

Add, edit, and distribute inventory on-line

Service

Remote access to service records

Customer communications

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Adopting Mobile Technologies Inside Your Dealership

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Adopting Mobile Technologies Inside Your Dealership

2 Types of Mobile Technologies

Native AppsSelf-contained on the deviceWeb Apps (Mobile-optimized interface)Accessed through the mobile Web browser

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Adopting Mobile Technologies Inside Your Dealership

Native Apps

Designed for

specific device/operating systemGoogle Android: 16+ device manufacturers (36%*)Apple iOS: iPhone/iPad (26%*)RIM: Blackberry (23%*)Superior performanceCommonly support off-line use

* Smartphone Market Share: Nielsen Mobile Insights, National Feb-Apr 2011

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Adopting Mobile Technologies Inside Your Dealership

Web Apps

Mobile-optimized WebsiteAccessed through the device’s Web browserCompatible across Web-enabled devicesRely on Internet connectivity

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What types of devices need to be supported?Does it need to support working off-line?How critical is performance?

Adopting Mobile Technologies Inside Your Dealership

Selecting the Right Approach

Native AppWeb AppCommon deviceMultiple devicesOn- and off-line useOn-line use onlyPerformance is criticalPerformance less critical

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Exceed heightened customer expectationsProductivity and efficiencyFreedom!

Adopting Mobile Technologies Inside Your Dealership

Mobile Benefits for Your Dealership

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O: 813.498.1974 x10037C: 704.526.9969evan.davis@nukleus.com

Adopting Mobile Technologies Inside Your Dealership

Evan Davis

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