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Adopting Mobile Technologies
Adopting Mobile Technologies

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Slide1

Adopting Mobile Technologies

Inside Your DealershipSlide2

Adopting Mobile Technologies Inside Your Dealership

23 years

in retail

14 years of Web and software development10 year marine industry veteranMarketing Director for 20+ location dealershipConsultant to OEMs and Dealers since 2004Designed the marine industry’s first mobile app for on-line inventory management

Evan DavisSlide3

Adopting Mobile Technologies Inside Your Dealership

A Typical DaySlide4

Adopting Mobile Technologies Inside Your Dealership

Heightened Customer ExpectationsSlide5

Adopting Mobile Technologies Inside Your Dealership

How

can

we do more with less?

Examine what we do and why

Work smarter = Be intentional

New tools to help:

Free us from our

laptops and PC’

s

Multi-task

Deliver superior service to

exceed heightened

customer expectationsSlide6

Adopting Mobile Technologies Inside Your Dealership

How Mobile Fits In Your Dealership

Sales and Sales Management

Customer Relationship Management

(CRM)

On-line Inventory Management

Add, edit, and distribute inventory on-line

Service

Remote access to service records

Customer communicationsSlide7

Adopting Mobile Technologies Inside Your DealershipSlide8

Adopting Mobile Technologies Inside Your Dealership

2 Types of Mobile Technologies

Native Apps

Self-contained on the device

Web Apps

(Mobile-optimized interface)

Accessed through the mobile Web browserSlide9

Adopting Mobile Technologies Inside Your Dealership

Native Apps

Designed for

specific device/operating

system

Google Android:

16+

device manufacturers

(36%*)

Apple iOS:

iPhone/

iPad

(26

%*)

RIM

:

Blackberry

(23%*)

Superior performance

Commonly

support

off-line use

* Smartphone Market Share: Nielsen Mobile Insights, National Feb-Apr 2011Slide10

Adopting Mobile Technologies Inside Your Dealership

Web Apps

Mobile-optimized Website

Accessed through the device’s Web browser

Compatible across Web-enabled devices

Rely on Internet

connectivitySlide11

What types of devices need to be supported?

Does it need to support working off-line?

How critical is performance?

Adopting Mobile Technologies Inside Your Dealership

Selecting the Right Approach

Native App

Web App

Common device

Multiple devices

On-

and

off-line use

On-line use only

Performance is critical

Performance

less criticalSlide12

Exceed heightened customer expectations

Productivity and efficiency

Freedom!

Adopting Mobile Technologies Inside Your Dealership

Mobile Benefits for Your DealershipSlide13

O: 813.498.1974 x10037

C: 704.526.9969

evan.davis@nukleus.com

Adopting Mobile Technologies Inside Your Dealership

Evan Davis

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Adopting Mobile Technologies - Description

Inside Your Dealership Adopting Mobile Technologies Inside Your Dealership 23 years in retail 14 years of Web and software development 10 year marine industry veteran Marketing Director for 20 location dealership ID: 472713 Download Presentation

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dealership mobile adopting technologies mobile dealership technologies adopting line customer web management apps heightened davis service native inventory superior types years support

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