FACS I - PowerPoint Presentation

Slide1

FACS I

The Importance of FoodSlide2

Food Affects Life

Food has different meanings to different people

Starving = survival

Culture food = part of heritage

Faith = religious symbols

Entertaining guests = hospitality

Food meets more than a physical need. It meets emotional, social, and psychological needs as well.Slide3

Food Meets Physical Needs

Food is one of our most basic physical needs.

Your body needs food to provide the energy required to maintain vital functions such as keeping your heart beating.

Food relieves hunger

Hunger = physical need for food

Appetite = psychological desire to eat

Appetite tends to have a greater influence on food choices

Food improves wellness

Wellness = state of being in overall good healthSlide4

Cultural Influences on Food Choices

Culture = traditions and beliefs of a racial, religious, or social group

U.S. is a “tossed salad” of cultures

Customs = typical ways of behaving

China—must leave a small amount of food on your plate, if you eat it all it insults the hosts implying they didn’t offer enough food

Egypt—a loud belch after a meal is a way of expressing your satisfaction and complimenting the cook

America—people

go to restaurants with arches and goofy clowns, speak their order into a speaker from their car, pick up their food at a window of the restaurant while still in their car, and eat strange, tasteless

food like

substances that make them hopelessly obese while playing Monopoly games they are less likely to win than to be struck on the head by an asteroid

.Slide5

Culture Influences cont.

National origin—immigrants brought their dishes with them

French brought chowders with them to the U.S.

Religion

Hindus cannot use beef because it is considered sacred

Bread/wine for Christians as it is symbolic of Christ’s body and blood

Muslims fast from sunrise to sunset each day during Ramadan

Holidays

Heart shaped chocolates on Valentine’s Day

Hot cross buns for EasterSlide6

Social Influences

Family

Eating at the dinner table

Lifestyle

Environment (buying locally)

Friends

Peer pressure

Mass Media—TV, radio, magazines

Bandwagon technique—makes you think everyone is using the product and you should too (“jump on the bandwagon”)

Humor

technique—using humor to make you feel happy so you’ll want to buy the product

Nostalgia

technique—advertising a product’s “wholesomeness” or “goodness” (most common with food products)

Transfer

technique—using a celebrity to endorse a product

Testimonial

technique—having a professional say they use the product or recommend people to use it

Advertising

icons—using a recognizable icon to relate to food (ex: Ronald McDonald, Pillsbury dough boy)Slide7

Commercials

What techniques are being used?

http://

www.youtube.com/watch?v=E7RCrnQDh_I

http://

www.youtube.com/watch?v=E8jEwmkvJLU

http://

www.youtube.com/watch?v=tuu19ux51wA

http://

www.youtube.com/watch?v=Y2nAnHqN6DA

http://

www.youtube.com/watch?v=ruK8hnpKWDASlide8

Food Fads & Fallacies

Fallacy = mistaken belief

Ex: eating strawberries will prevent you from getting cancer

Difference: Strawberries can help lower the risk of developing cancer

Fads = practices that are very popular for a short time

Dr. Oz-raspberry ketones

Ex: Acai

berriesSlide9

Assignment!

You are to find an advertising technique, fad, or fallacy in any mass media format you’d like. (There needs to be proof it exists!)

Provide a link, magazine clipping, etc.

You cannot use any of the ones I showed you in class.

Identify which advertising technique, fad, or fallacy it is an example of.

Describe how it is an example of said term/definition. One paragraph (5-7 complete sentences) is plenty

.

Talk about how the commercial/advertisement made you feel

Would you buy the product based off the technique they used?