Content Marketing amp Buyer Personas 101 Dan Tyre HubSpot Elyse Meyer Prism Global Marketing Solutions Agenda Welcome amp Introductions Housekeeping Items Make Boring Industry Content Work for Your Business ID: 480408
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Phoenix HubSpot User GroupContent Marketing & Buyer Personas 101
Dan Tyre, HubSpotElyse Meyer, Prism Global Marketing SolutionsSlide2
Agenda Welcome & Introductions Housekeeping Items Make Boring Industry Content Work for Your Business Personalize Your Marketing with Buyer PersonasBuyer Persona Workshop (Optional)Slide3
DANTYRE
Employee #6 @ HubSpotLive in Scottsdale, AZHubSpot is my fifth start up
@
dantyreSlide4
ELYSEMEYER
Born in NYCArizona WildcatModern Family Fan
@
elyseflynnmeyer
@
PrismGlobalMKTG
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Phoenix HubSpot User Group:6 meetings every yearAll marketing professionals in the valley are welcome!
Speakers wantedJoin our LinkedIn GroupNext event: June Networking EventSlide6
Future Phoenix HUG DatesJune 18th: Networking Event (Location: TBD)August 20th: Rob Seaver from Gannet LocalOctober 1st: HubSpot Updates from
INBOUND 2014December 3rd: Holiday Happy Hour (Location: TBD)Slide7Slide8Slide9
WHAT ARE BUYER PERSONAS?Slide10
Developing Personas.Slide11Slide12Slide13
Knowing your audience is crucialat every point in the sales and marketing process.Slide14Slide15Slide16
BUYER PERSONAS 101Slide17Slide18Slide19Slide20Slide21Slide22
What do you do next?Set up at least 3 buyer personasMeet with sales to align your personas
Segment your personas into subscribers, MQL’s, and customersBrainstorm & implement campaigns for each of your personasSlide23Slide24
Lets try it.HubSpot Users
> http://bit.ly/1h2BMdSEveryone Else > http://bit.ly/1imyTYE Slide25Slide26
Thank you!Dan Tyre, HubSpot
Elyse Meyer, Prism Global Marketing Solutions
www.phoenixhug.com