2000 2010 Cindy Bae 18214072 Elly Jang 25693094 Vicky Wu 15039076 YeLaura Zhang 83280123 Amelia Zhu 37438090 SURVIVAL SEEDS OUTLINE OF SESAME ID: 399483
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Slide1
SESAME2000-2010
Cindy Bae (18214072)Elly Jang (25693094)Vicky Wu (15039076) Ye(Laura) Zhang (83280123) Amelia Zhu (37438090)
SURVIVAL
SEEDSSlide2
OUTLINEOFSESAMEIntroductionSesame World Market Trend -
Production, Supply, Demand - Price Pattern - Market Concentration and Thickness of the Market Market Analysis - Supply and Demand Shock -
Case Study Countries: Ethiopia, China, Japan Conclusion
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
2Slide3
Calendar
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
Activity
Sep
Oct
Nov
Dec
Mar
Feb
Jan
Apr
May
Jun
Jul
Aug
Land clearing & Preparation
Seeding/Sawing
Weed and Pest Control
Harvesting
Threshing
3Slide4
SESAMEPROFILEGrowing Condition: sandy loam soil with pH 5.5 – 8.0 area below 1,250 meters above sea leveltemperature above 20
C rainfall from 500 – 650 mmsGrowing Distribution:Developing countries produce 98% of world sesame seed, because harvesting sesame is labor intensive
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
4Slide5
WHERESESAMEGROWS
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
Ethiopia
Sudan
Uganda
China
India
Burma
5Slide6
SESAMEPROFILESesame Usage:Food (oil, seasoning), Pharmaceutical and Cosmetics
Health effect: High in Vitamin E & B and Low in Cholesterol High Anti-OxidantLowering Blood PressureBone and Respiratory HealthCancer Prevention Different type: Oil Grade Sesame (White)Food Grade Sesame (Black)Sesame with higher oil content is considered of higher grade
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
6Slide7
SESAMEMARKET
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
World Production VS Supply VS Demand
Growth
Ratio, 2000-2010
Production
1.075
=
8%
Supply
1.114
=
11%
Demand
1.117 = 12%
Demand grows
more rapidly than supply and production
7Slide8
Top 5 Exporters Sesame Seed Real Price PatternSESAMEMARKET
2000-2010
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
8Slide9
Top 5 Importers Sesame Seed Real Price PatternSESAMEMARKET
2000-2010
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
9Slide10
BASELINERATIO2000-2010Top 5 Exporters Price Growth Ratio
Food Price Index Growth RatioIndia1.199429 = 20% 1.131868059 = 13%Sudan (former)
1.211999 = 21%
Ethiopia1.12072 = 12%
Nigeria
1.13141 =
13%
China
1.197077 =
20%
Top 5
Importer
s
Price Growth Ratio
Food
Price Index Growth Ratio China
1.19384 = 20%
1.131868059 =
13%
Japan
1.175218 =
18%
Turkey
1.257159 =
26%
Republic of Korea
1.191829 =
19%
Syrian Arab Republic
1.11697 =
12%
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
Sesame price had the same pattern with food price index, but
increased rapidly
10Slide11
SESAMESEED2000
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
Main
producers
Tonne
Main
Exporters
Tonne
Main
Importers
Tonne
China
811819
Sudan (former)
209949
Japan
164713
India
517800
India
183306
Egypt
85919
Myanmar
295515
China
103326
Republic of Korea
70118
Sudan (former)
282000
Myanmar
34400
United States of America
49062
Uganda
97000
Nigeria
30200
China
37149
%top
producers/world
79%
%top
exporters/world
76%
%top
importers/world
62%
World
2535731
World
736800
World
658917
%production traded:
736800
/
2535731
= 29%
11Slide12
SESAMESEED2008
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
%production traded:
906549
/
3465615
= 29%
Main
producers
Tonne
Main Exporters
TonneMain
Importers
Tonne
Myanmar
853390
India
194365
China
234044
India
640000
Ethiopia
130977
Japan
185105
China
586701
Myanmar
110000
Turkey
80194
Sudan (former)
350000
Sudan (former)
105541
Republic of Korea
63949
Ethiopia
186772
Nigeria
91400
Syrian Arab Republic
43456
%top
producers/world
76%
%top
exporters/world
70%
%top
importers/world
66%
World
3465615
World
906549
World
923229
12Slide13
SESAMESEED2010
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
Main
producers
Tonne
Main
Exporters
Tonne
Main
Importers
Tonne India
893000
India
321771
China
420635
Myanmar
880000
Ethiopia
228039
Japan
161433
China
587947
Nigeria
140800
Turkey
102058
Ethiopia
260534
Sudan (former)
138000
Republic of Korea
77747
Sudan (former)
248000
United Republic of Tanzania
65708
Syrian Arab Republic
52028
%top
producers/world
73%
%top
exporters/world
73%
%top
importers/world
70%
World
3931636
World
1231737
World
1166448
%production traded: = 1231737 / 3931636 = 31%
13Slide14
RATIO2000-2010
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
2000
2008
2010
Producer CR
(%top
producers/world
)
79%
76%
73%
Exporter
CR
(%top
producers/world
)
76%
70%
73%
Importer
CR
(%top
producers/world
)
62%
66%
70%
%production traded
29%
29%
31%
Neither
perfect thin nor thick market
Thin
(10%) < Sesame
(30
%) < Thick (50%)
Moderate well traded; main producers are also main
exporters
;market is concentrated; less price volatility
Slide15
MARKETANALYSIS
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
15Slide16
OILPRICE
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
High oil price in 2008 affected the high price in world sesame price
.
Real Price - Main Exporters
Real Price -
Main Importers
16Slide17
CHANGEINGDP
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
As the income increased, food demand including sesame increase.
17Slide18
BYPRODUCTEFFECT
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
T
he sesame seed world demand
shows
a similar
pattern
with sesame oil demand
18Slide19
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
19Slide20
MAJOREXPORTERS
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
SESAME SEEDS
MAJOR
EXPORTERS OF SESAME SEEDS
2000
2008
2010
Ranked
in Order by Countries
Exported Market Share (%)
Ranked
in Order by Countries
Exported Market Share (%)
Ranked
in Order by Countries
Exported Market Share (%)
Sudan (Former)
28.49%
India
21.44%
India
26.12%
India
24.88%
Ethiopia
14.45%
Ethiopia
18.51%
China
14.02%
Burma
12.13%
Nigeria
11.43%
Myanmar
4.67%
Sudan (Former)
11.64%
Sudan
(Former)
11.20%
Nigeria
4.10%
Nigeria
10.08%
United Republic of Tanzania
5.33%
Top
3
67.40%
Top 3
48.02%
Top 3
56.07%
Top
5
76.16%
Top 5
69.75%
Top 5
72.61%
20Slide21
MAJOR CHANGE ON EXPORTERS
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
WORLD
MARKET
India
(Stable)
L
arge
L
and Usage + Low
P
roductivity
Sudan
(Decreased)
Reduced Land Usage + Low Productivity; Market Share: 28.49% 11.20%
Ethiopia
(Increased)
Market Share:
18.51%
China
(Decreased)
Market Share:
14.02%
21Slide22
IMPORTERSOFETHIOPIA
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
SESAME SEEDS
2005
2011
Ranked
in Order by Countries
Exported
Market Share (%)
Ranked
in Order by Countries
Exported
Market Share (%)Japan
26.11
China
41.22
United States
25.92
Turkey
21.59
Egypt
19.53
Israel
13.22
Jordan
10.68
Jordan
7.75
Greece
8.45
Greece
6.50
Saudi Arabia
2.63
Saudi Arabia
4.28
Lebanon
1.91
Yemen
2.22
Netherland
1.39
United States
1.47
Switzerland
1.32
Other
1.75
Other
2.07
TOTAL
100
TOTAL
100
22Slide23
REASONS FOR CHANGE
Target Market: Low Value Export Markets Japan: strict standard on quality and food safetyUSA & Europe: high food safety standards (organic certification) for bakery applicationsSubstitute effect of Cotton seed (
Profitable for farmers, 90% oil)
2. Strategic Policy: ECX (Ethiopia Commodity Exchange from 2008)
Currency Depreciation (
Positive correlation between export volume and nominal exchange rate
)
3
.
Competitor: Sudan
A
ccess to sea portPolicy reason: Sudan benefits further from membership in the Pan-Arab free trade area.
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
ETHIOPIA
23Slide24
MAJORIMPORTERS
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
SESAME SEEDS
MAJOR
IMPORTERS OF SESAME SEEDS
2000
2008
2010
Ranked
in Order by Countries
Imported
Market Share (%)
Ranked
in Order by Countries
Imported
Market Share (%)
Ranked
in Order by Countries
Imported
Market Share (%)
Japan
25.00%
China
25.35%
China
36.06%
Egypt
13.04%
Japan
20.05%
Japan
13.84%
South Korea
10.64%
Turkey
8.69%
Turkey
8.75%
United States
7.45%
South Korea
6.93%
South Korea
6.67%
China
5.64%
Syrian Arab Republic
4.71%
Syrian
Arab Republic
4.46%
TOP
3
48.68%
TOP
3
54.09%
TOP
3
58.65%
TOP 5
61.76%
TOP
5
65.72%
TOP
5
69.78%
24Slide25
MAJOR CHANGE ON IMPORTERS
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
Japan
(Decreased)
Market Share: 25.00% 13.84%
China
(Increased) Market Share: 5.64%
36.06%
WORLDMARKET
25Slide26
CHINA
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
CHANGE
IN
IMPORT/EXPORT PATTERNS
26Slide27
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
Planting area
Poor Weather
Highest Productivity
Increased R&D
Improved Technology
Increased Labor
Input
Different types of grade
Import Oil
G
rade (White)
Export Food Grade (Black)
CONSUMPTION >> PRODUCTION
CHINA
ECONOMIC
&
TECHNOLOGICAL
27Slide28
EXPORTERSOFCHINA
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
POLICY
&
REGULATION
Exporters
2005
2006
2007
2008
2009
Market
Share (%)
World124908
210873
168883
249375
387610
48.5
1
Ethiopia
66995
109601
65398
57241
188143
9.8
2
Tanzania
14129
9460
10107
12066
37931
9.6
3
Mozambique
2609
5181
9786
25085
37078
9.0
4
Myanmar
42882500
1745766595
347147.2
5
Sudan1939854722
13944
14219
27842
4.2
6
India
8557
10097
35820
48138
16234
2.8
No Tariff for African countries
28Slide29
EXPORTERSOFJAPAN
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
SESAME SEEDS
2005
2009
Ranked
in Order by Countries
Imported
Market Share (%)
Ranked
in Order by Countries
Imported
Market Share (%)China
26.23
Nigeria
22.28
Nigeria
19.94
Paraguay
16.57
Guatemala
10.61
Burma
9.59
Tanzania
7.09
Tanzania
9.10
Paraguay
5.56
China
8.02
Burma
4.67
Bolivia
7.48
Burkina Faso
4.56
Guatemala
6.56
Ethiopia
4.02
Burkina Faso
6.50
Pakistan
3.08
Turkey
3.19
Sudan
2.72
Sudan
3.17
29Slide30
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
No
Local Production, but
High Consumption
of Sesame Seed
H
igh
quality oil for different usages
Food, Cosmetics, Pharmaceutical & Medication Usage
Main Exporter: Nigeria High Quality & High Oil ContentMinimum Barriers to Trade
between Japan & NigeriaPOLICY & REGULATION
No tariff on sesame seed imports
JAPAN
REASONS FOR CHANGE
30Slide31
MARKETANALYSIS
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
31Slide32
TAKE AWAY MASSAGE
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
Sesame market is filled with potential; it is
definitely
a market that’s worth investing in.
Sesame market is filled with potential; it is
definitely
a market that’s worth investing in.
32Slide33
References
INTRODUCTION
WORLD MARKET TREND
MARKET ANALYSIS
CONCLUSION
Sesame market is filled with potential; it is
definitely
a market that’s worth investing in.
33
http
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pdf
http://faostat.fao.org/site/291/
default.aspx
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www.ipms-ethiopia.org
/content/files/Documents/publications/
MscTheses
/
FinalThesis_KindieAysheshm.pdf
http
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www.unep-unctad.org
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cbtf
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http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=1efcbcc3-a8d6-436f-9b20-d6f54e7cde34%40sessionmgr110&vid=8&hid=119
http
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119
http://www.tcboostproject.com/_resources/resource/NEEP%20Sesame%20Market%20Intelligence%
20Report.pdf
http://
www.un.org
/en/development/
desa
/policy/
wesp
/
wesp_current
/2012wesp_prerel.pdf