PPT-Website Optimization

Dan Stratford and Dan Smink Snowsports Industries America Webinar Wednesdays March 5 2014 Its Nice To Meet You Dan Smink Partner Dan Stratford Partner Make Google Love You Create a Site Structure Google Will Love. 57479 Backlinks Get links to your website from other credible relative websites 5750157489574865750057486579055748257499574865790557493574905749257486579055750357496575015748657500579055749057495579055735357496574965748857493574865785857500579055748 Business Insider reported that there were more than 644 million active websites online. That number is continually growing, and fast. That means that website owners have to determine how they can make their website stand out, rise to the top of the search engines and get seen, ahead of all of the other websites. . Types of Plans. Starter Plan. Business Plan. Enterprises Plan. Price - Duration. Rs 7000 per month for starter plan. Rs 15,000 per month for business plan. search . en·gine. intro. The grandfather of all search engines was Archie, created in 1990 by Alan . Emtage. , Bill . Heelan. and J. Peter Deutsch, students . at McGill University in Montreal.. the birth of a search engine. before making . purchases. If your company doesn’t show up on search results, you’re . losing out . on business. .. As a . badged Google Partner and a Bing Accredited . Professional, our search team . User friendly-easy to edit. Constantly improving-updates, plugins, themes. Why WordPress?. User Experience. Search Engine Optimization. Security. 3 Main Parts of WordPress Optimization. User Experience. What is a Search Engine?. It is an information retrieval system designed to help find information stored on a computer system. Search engines are the librarians of the web.. Search engine . indexing = . The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization\'s e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners. WordPressamp174amp160SEO Successamp160Search Engine Optimization for Your WordPress Website or Blogamp160Hands-on, up-to-the-minute SEO techniques specifically for WordPress usersamp160WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if youampre running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize ampblog-meets-websiteamp and ampmultiple blogs+sitesamp deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid todayamps worst SEO blundersamp160 Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late amp90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia Stateamps Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hallamps first social media marketing textbook, and wrote its accompanying instructoramps manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.amp160 Increased uses of internet have raised the need for businesses to be online. And website designing and development has attained great importance in some decades. When a business has a website then it has to put efforts on optimizing the website for relevant keywords to attract more customers. The optimization differs for different search engines like Google, Bing and Yahoo. The truly amazing part is the fact that it\'s called optimization. Over time, search engine optimization was described in many distinct ways. Meta tags are essential for SEO as they inform the search engines about the purpose of the webpage. Best practices for optimizing meta tags. =. YOUR PRODUCT . +. YOUR REALITY. BRINGING YOUR IDEAS TO LIFE. Google Dominates the Search Engine Market. Google held 85.53% as of March, 2023. Bing – 8.23% | Yahoo – 2.44. How Many Google Searches Are Conducted?.