PPT-Adwords

promotional campaign Artur Strzelecki Teams and Organizations match Overview of written report Vocabulary and terminology AdWords Account Campaign Ad Group Keywords. Traditionally Google AdWords and paid search have been the goto for many companies as it has been successful for many organizations However continuous increases in costsperclick CPCs on many crucial industry segment keywords have made running a succ Use the Google AdWords Keyword Tool httpsadwordsgooglecoukselectKeywordToolExternal 2 8VH57513RUGWUDFNHU57524V57513HZRUG575137RRO57513 httpsfreekeywordswordtrackercom 3 8VH57513JHRJUDSKLF57513NHZRUGV575135735557521EXLOGLQJ57513VXSSOLHV57513OLYHUSRRO The keyword advertising business is dominated by Google in the UK According to a survey by Hitwise in April 2008 approximately eighty percent of searches on search engines are conducted through either Googlecouk or Googlecom and UK usage of Google b Each relevant AdWords advertisement which linked through to the AdWords customers website included the name of a competitor of that customer The Court found that this was likely to mislead users into thinking that there was some af64257 liation betw localised. keywords. No more links in press releases!. “Social signals” from Facebook, LinkedIn, Twitter . etc. are becoming vital. Mobile search is becoming more important i.e. people searching via smartphones. Opportunities. Case Study: Grain Place Foods, Inc.. Marcy Fuentes. Grain Place Foods, Inc.. 1953 Don Vetter began farming organically . 1975 Don’s son David came home after receiving his Bachelor’s in Agronomy & Soil Science. . Increasing choice and relevancy in your Search ads.. Sitelinks is a feature of AdWords that allows you to provide up to 6 additional destination URLs for users to your site. This allows you to direct customers to the most relevant page on your site. LOUIE’S FINER MEATS . Cumberland, WI. POTENTIAL . KEYWORDS. sausage. bratwurst. cheddarwurst. “. wisconsin. bratwurst”. “. italian. sausage”. [. cotto. salami]. “hunter sausage”. [beef jerky]. Marci . Hansen - . marci@sheerid.com. Two . reasons to search on Google. Either way, you need to look good. Formula for Success. Be the thought leader in your space. Get New Customers. Look Good on Google.  . Spring 2012. Background.. *Arizona State B.S. Marketing ’95.. *Columbia University M.B.A. ’03.. *10+ Years Online Marketing Experience.. *Certified Google . Adwords. Professional (>1000), SEO, Social Media. 2000+ sites. Top 1% Power Affiliate CJ.com. 5.5 Hour Course on Traffic & Driving Sales Online. . f. Online Marketing. – part I. 2013/. 11. /06. Sales Funnel. Sales Funnel. Sales Funnel. Attention . Interest . Desire. Action. Satisfaction. Sales Funnel. Attention . Interest . Desire. Action. Satisfaction. Sean Marshall. Director SEM, . PPC Associates. www.PPCAssociates.com. Quality Score Slaps 101. What is a Quality Score Slap?. Advertiser is banned from AdWords due to either manual review or automated analysis. WHAT THE SEO SALESMEN WON’T TELL YOU. 1. INTRODUCTIONS. A BIT ABOUT . MIKE. . 2. 2. GOALS FOR TODAY. GOAL 1 . - TO ENABLE YOU TO WORK KNOWLEDGEABLY ON YOUR OWN SEO - EITHER BY YOURSELF, OR WITH YOUR TRUSTED WEB DESIGNER. Pay for the people you want.. YouTube Size and Scope.. #1. online video site.. #2. largest search engine (behind Google).. #3. largest site.. 4 billion+. video streams per day.. 60 hours. of video uploaded every minute..