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Experience Design @ Guilford Experience Design @ Guilford

Experience Design @ Guilford - PowerPoint Presentation

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Experience Design @ Guilford - PPT Presentation

XD Minor Proposal Guilford Faculty Meeting April 20 2016 Experience design XD is the practice of designing products processes services events omnichannel journeys and environments with a ID: 640528

guilford experience user design experience guilford design user program class courses customer curriculum art april university 2014 2015 proposal human 000 field

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Slide1

Experience Design @ Guilford

XD

Minor Proposal

Guilford Faculty Meeting, April 20, 2016Slide2

Experience design (XD) is the practice of designing products, processes, services, events,

omnichannel

journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.

AKA User Experience, User Design

An often-cited definition…Slide3

The Alumni

Michael Kopcsak

Director, UX

Mary

Luong

CX Strategist

Wendy Lam

Design Strategist/Innovation Leader

Guilford Class of ‘08

Integrative Studies

NCSU Class of

’14MS, Human Factors & ErgonomicsPhD, Human Factors & Applied Cognition

Guilford Class of ‘02Economics/Visual Art

Guilford Class of ‘94Art/Business ManagementNYU Class of ’99MPS, Interactive Telecom

XD@

GUILFORDSlide4

Source: Nathan

Shedroff

, “New Methods for Designing Experiences”Slide5

Mark Dixon, Art

Kathryn Shields, Art

Michael Dutch, BusinessRichard Schilhavy

, CTISKathy Adams, PsychologyRobin Vest, Theatre Studies

Planning

July 28, 2015

Presentation by alums about the possibility for a UX program at Guilford

2015-16

Faculty Committee researching and developing proposal for the program (UX

UXD

XD)March-April 2016Minor proposal completed: approved by Department Chairs (March 31) approved by Curriculum Committee (April 8)

approved by Clerk’s Committee (April 13) considered by Faculty (April 20)Fall 2016

Begin XD Minor and offer introductory Experience Design course (ART 250)Proposal for XD MajorFall 2017Begin XD Major (still under development)Add upper level Experience Design courseSlide6

Connection to the Guilford College Mission

T

o provide a

transformative

,

practical

and excellent liberal arts education for every student that produces

critical thinkers

in an inclusive, diverse environment, emphasizing the creative problem-solving skills, experience, enthusiasm and international

perspectives necessary to promote positive change in the world.  Slide7

User experience is an emerging field that examines the how humans interact with products and services. While the field has an emphasis on human computer interface, its essence is improving the human the experience with products, services and other people. The field builds on elements of psychology, art, business, and computer technology and has applications in both the profit and nonprofit sectors. While the specific user experience design courses within the proposed minor are new, the core of the minor already exists within the current catalog of courses.

User experience encompasses all aspects of the end-user's interaction with a product, service or physical presence.

User experience is the emotions, behaviors and attitudes that any given interaction conjure.

Program Description (from the proposal)Slide8

Further Connections to Guilford’s values and mission

It reframes “design” by emphasizing

i

nterdisciplinary approachesresearch-driven analysis

relevant planning for

effective applications

h

uman interactions

issues of access for underserved communitiescritical processes to arrive at creative solutions

Our program seeks to use technology as a means and compliment rather than the center of design strategies

. Slide9

Five Academic Principles

The philosophical framework of this program emphasizes Guilford’s values and the ethical dimension of knowledge based on both designers’ and users’ identity, experiences, background, access, and needs. It highlights those social and cultural factors (e.g. race, ethnicity, nationality, class, gender, ability, age) that impact the interaction between relevant people and services. XD requires skills and tools to step outside one’s limited perspective to meet specific design challenges.

Innovative, Student-centered

learning

The Experience Design sequence will be interactive in nature and focus on learning through discussion and experiential activities.

Engage

in creative and critical thinking

The nature of the subject, Experience Design, requires students to

gather disparate information to create original work.

Cultural and global perspectives

Understanding the cultural perspectives of users is a critical

requirement in the field and will be discussed in the Experience Design sequence.

Values and the ethical dimension of knowledgeEthical/unethical workplace behavior, ethical decision making, andsocial responsibility issues are discussed in the Experience Designsequence. The practical considerations of this field lend directly todesign oriented to all users, including diverse communities, Universal Design Learning (UDL), etc.Focus on Practical application

Students will apply their knowledge to realistic problems within theExperience Design classes and in the elective internship .Slide10
Slide11

Source:

outoftheinkwell.wordpress.comSlide12

Works Cited

Ketut

Sulistyawati, “Experience Design Mindmap

,”April 15, 2011, tyawatihttps://tyawati.wordpress.com/2011/04/15/experience-design-mindmap/

Nathan

Shedroff

,

Experience Design 1.1 book (design, writing, and production) (Waite Group Press, 2009/2001)

http://nathan.com/experience-design-books/ Patrick Newberry, “Experience

Design: When Innovation Isn’t Enough,” Wiredhttp://www.wired.com/insights/2014/03/experience-design-innovation-isnt-enough

/

Fredy D. Oré, “Experience Design is Shaping Our Future,” reloade, October 31, 2014.http://www.reloade.com/blog/2014/10/experience-design-is-shaping-our-future.phpOut of the Inkwellhttps://outoftheinkwell.wordpress.com/2012/11/02/living-the-experience-design/ Slide13

The Guilford Opportunity

A UX Program ProposalSlide14

Introductions

Michael Kopcsak

Director, UX

Mary

Luong

CX Strategist

Wendy Lam

Design Strategist/Innovation Leader

Guilford Class of ‘08

Integrative Studies

NCSU Class of

’14MS, Human Factors & ErgonomicsPhD, Human Factors & Applied Cognition

Guilford Class of ‘02Economics/Visual Art

Guilford Class of ‘94Art/Business ManagementNYU Class of ’99MPS, Interactive Telecom

XD@

GUILFORDSlide15

The Question at Hand

With increasing budgetary pressures and a crowded competitive landscape, how can a new degree program make a difference for Guilford and it’s students?

UX@GUILFORD

What we heard from Jane in San Francisco…Slide16

Connection to the Guilford College Mission

T

o provide a

transformative

,

practical

and excellent liberal arts education for every student that produces

critical thinkers

in an inclusive, diverse environment, emphasizing the creative problem-solving skills, experience, enthusiasm and international

perspectives necessary to promote positive change in the world.  Slide17

“The ideal [

UX

professional] is this hybrid person who's both right-brained and

left-brained, high tech and high touch…”

Donna

Farrugia

, Executive Director, The Creative Group

UX@GUILFORDSlide18

"User experience" encompasses all aspects of

the

end-user's interaction

with a

product

,

service

or physical presence.

User experience is the emotions, behaviors and attitudes that any given interaction conjure.

Anybody care to

comment/explain a great

user experience they’ve had recently?Slide19

UX Careers – An ROI in Education

2012 Report

“User Experience Designer”

Ranked #43 out of 100

Median Pay: $95,000

Top Pay: $150,000

10 year job growth: 22%

Total Jobs: 3,426,000

2015 Report

“User Experience Designer”

Ranked #14 out of 100

Median Pay: $89,000

Top Pay: $138,000

10 year job growth: 18%

“Best Jobs in America” listSlide20

Breadth of Opportunities

A recent search for “user experience”

Indeed.com20,000 employment opportunitiesLowest salary $60k with the highest being $140kLinkedin.com7581 employment opportunities

Simplyhired.com343,458 employment opportunitiesQueries specific to the NC marketThe Charlotte area: 128

The Research Triangle area: 253

Greensboro: 11

UX@GUILFORD

From 2010-2012,

QConnects

, a leading CA Based Digital Recruitment Firm saw demand for UX Designers jump 50%

+50%

Job satisfaction 5.4 on a 1-7 scale.

2014 Nielsen

Norman survey 1000+ UX designers worldwideSlide21

Largest Employment Sectors for UX

Information Technology

FinanceHealthcareEducationAdvertising/Marketing

UX@GUILFORDSlide22

Industry Analysts Views

Leading companies in every country and every industry are making CX a strategic priority, investing millions to improve how customers perceive their interactions with the firm.

The State of CX Maturity in 2014, October 1, 2014

UX@GUILFORD

What’s

the top imperative at your company? If it’s not a transformation to make the company customer experience

focused,

you’re making a mistake. Technology and economic forces have changed the world so much that an obsession with winning, serving and retaining customers is the only possible response.

Become

more Customer-Obsessed or Fail, April 6,

2015

Hundreds if not thousands of leading corporations have created chief customer officer (CCO) positions in recent years to help them become more customer-centric. Now US federal government agencies are toying with the idea of adding CCO positions and four have already taken the plunge.

The Rise of Federal Chief Customer Officers, March 6, 2015

Companies with customer-obsessed cultures — think USAA or Southwest Airlines — differentiate themselves in their industries and earn major financial benefits as a result. But customer-obsessed cultures don't just happen: To help transform a culture, customer experience professionals must develop a training and coaching curriculum that touches all employees.

The Customer Experience Curriculum, January 6, 2015Slide23

UX@College

Institutions with a UX Curriculum include major brand names…

UX@GUILFORD

Parsons The New School for Design

Carnegie Mellon University

Art Center College of Design

DePaul University

University of Michigan

Bentley University

University of Washington

Clemson University

Rutgers

University of TexasPurdue UniversityGeorgia TechSlide24

BS:

5 programs in NY, WA, NJ, CA

BFA

: 1 program in NY

MS

: 13 programs, only 1 in the Southeast (Georgia Tech

)

National View of UX ProgramsSlide25

The Opportunity for Guilford College

To become a regional leader in UX Education

Offer 3 Degree Tracks

UX Design

UX Research

CX StrategySlide26

Getting the program off the groundTo minimize costs and time to market, leverage existing courses to form the core curriculum for the UX Degree program

Tweak/slightly revise existing courses to better fit with the UX Program

Leverage Adjunct (read, “inexpensive”) faculty from industry

UX@GUILFORDSlide27

Core curriculum

(sourced from existing Guilford courses/offerings)

Psychology, Math, Csci, Business Management, Art, Sociology / Anthropology

At

least 2

internships

A thesis

project

(need to be added)

Net New Courses

(need to be added)

A mix of Greater GSO consortium sourced courses, new courses taught by industry experts, existing online courses offered by others

The Guilford UX Curriculum

UX@GUILFORD

+

+

+

VMware Internship CommitmentSlide28

What do you think?Reactions, comments, concerns?

Is there a consensus on this concept?

UX@GUILFORDSlide29

Next StepsAssess the level of interest in the Guilford Community in a UX Degree program.

Assuming there’s interest…

Formalize a UX Curriculum.Establish a timeline and a route to market.

UX@GUILFORDSlide30

Thank You