Final Project: Tabasco Chili Sauce - PowerPoint Presentation

Final Project: Tabasco Chili Sauce
Final Project: Tabasco Chili Sauce

Final Project: Tabasco Chili Sauce - Description


Karla Sterling and Victoria Mission Statement As we reach these consumers we want them to understand that TABASCO stands for more than just hot sauce We often say Its more than just hot and it really is When you buy TABASCO ID: 510124 Download Presentation

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sauce tabasco chili amp tabasco sauce amp chili product starter youtube brand 8b4f83ebd7878c40f6f68b4f83ebd7878c40f6f6 spice sold red aged days promotion media swot mchilhenny

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Slide1

Final Project: Tabasco Chili Sauce

Karla, Sterling and Victoria Slide2

Mission Statement

As we reach these consumers, we want them to understand that TABASCO®

stands for more than just “hot” sauce. We often say, “It’s more than just hot,” and it really is. When you buy TABASCO

®

brand products, you are getting five generations of commitment to quality standards and excellence in production.Slide3

Background

MchIlhenny Company started in 1868 by Edmund MchIlhenny.

Red signature sauce was founded in late 1860’s.

Sauce was made with red peppers and salt and aged for 30 days then added white wine vinegar and aged fro 30 more days.

Still made the same and labeled in 22 languages and sold in over 180 countries and territories. Slide4

SWOT

StrengthsTabasco brand is a well- known product throughout the world.

The McIlhenny company has a very loyal customer base.

Tabasco sauce is sold in every grocery store in the United States.

Weaknesses

Tabasco Chili Starter is not easily accessible when going into any grocery store.

Tabasco does not advertise the brand well enough.

Tabasco sauce is produced in only one location. Slide5

SWOT

OpportunitiesThe 7 spice chili starter can expand into other flavors of specialty sauce.

A campaign may be created for the 7 spice chili starter like social media and YouTube.

Threats

There is a large growing market for hot sauces.

Competitors advertise more efficiently. Slide6

Theme and Promotion

We decided to target this product towards men, who love football and are between the ages of 18-25.

Promotion will begin in the Fall of 2016 and run until Super Bowl Sunday of 2017.

The product will be advertised on YouTube, television and social media. Advertising will also run on Tabasco’s YouTube channel on how to use the product and create new recipes with the product. Slide7

YouTube Ad

http://www.bing.com/videos/search?q=tabasco+chili+starter+commercial&view=detail&&&

mid=8B4F83EBD7878C40F6F68B4F83EBD7878C40F6F6&rvsmid=8B4F83EBD7878C40F6F68B4F83EBD7878C40F6F6#view=detail&mid=8B4F83EBD7878C40F6F68B4F83EBD7878C40F6F6

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By: natalia-silvester
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