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Article Information Received date 19 May 2021 Published date 28 May 2021 Corresponding author Atit A Gawalkar Post Graduate Institute of Medical Education and Research Department of Cardiolo. Unfort unately there is limited research available on how consumers are affected by events In this article the authors develop a conceptual model for the effect of event marketing The model links buying intention to brand attitude event attitude bra 10 LARGEST AMBER ALERT ACTIVATION EVER 57375 PG 3 AMBER ALERT EXPANDS INTERNATIONALLY 57375 PG 5 brPage 2br SPRING 2014 WHATS IN THIS ISSUE OF PAGE 3 PAGE 4 PAGE 5 PAGE 9 PAGE 10 PAGE 12 AMBER AL We welcome your feedback infofrankefiorellacom Naming What Makes a Brand Name Great Developing a great brand name one that is distinctive memorable easy to pronounce and emotionally appealing is a critical element in creating a successful new bran 1 from AUGUST 2013Volume 25, Issue 4 VO , but is anybody listening? Are jurors listening to attorneys? Are attorneys listening to jurors? More often than not the answer is no. Regardless of case type Innovative Marketing, Volume 10, Issue 2, 2014commercial and social advertizing context. Consequently, despite thirty years of ongoing discussions, the impact of shock advertizing on consumers still r Special issue 1 2 In This Issue Page From the Editor Inside this issue :Projects Awarded.....2-3Kudos...............3Humour..............4Articles.............4-5..........6Wedding Bells.........6New Appointments.....6 At the outset I would like to shar Volume 5  Issue 1  1000e129J Biosens BioelectronISSN: 2155-6210 JBSBE, an open access journal EditorialBiosensors & Bioelectronics Yupapin, J Biosens Bioelectron 2014, 5:1http://dx.doi.org/10.4172/ T C THE FOURTH ANNIVERSARY SPECIAL 2 ADVERTISEMENT TQC. Issue 4. Volume 12. India./n our ϰϴth edi�on we have a teteͲaͲtete with Eolan Lewis͕ ar 'ay MARCH 2014 Braking News IN THIS ISSUE... x  PTAP Annual Conference x  Message from the President x  Hersheypark Discount Tickets x  PTAP Awards Program Annal Conference Moves to Hershey/G October 2020 ARCHIVEThis page contains an archive of Medicare Quarterly Provider Compliance newsletters Learn about how to addresscommon billing errors and other claim review findings We update this n DrAABageJournals1Durability Properties of Reactive Powder Concrete RPC International Journal of Latest Technology in Engineering management Applied Science Volume V Issue VII pp 30-332Gayatri Thakre Corresponding Author*Romano Marco, Department of Neuroscience, Catholic University of the Sacred Heart, Rome, Italy E-mail: romano@isaitaly.com Copyright: 2021 Romano Marco. This is an open-access ar