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Estimating Conversion Rate in Display Advertising from Past Performance Data Kua

835 Main Street Redwood City CA 94063 klee borten adasdan wliturncom ABSTRACT In targeted display advertising the goal is to identify the best opportunities to display a banner ad to an online user who is most likely to take a desired action such as

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Estimating Conversion Rate in Display Advertising from Past Performance Data Kua






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