HOW TO BE AN - PowerPoint Presentation

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HOW TO BE AN EVERYDAY ADVOCATE

Strategic Communications in Refugee

ResettlementSlide2

IntroductionsPresenters: Kate Nelson-

Shue

and Kara Fink

Neighbors United Strategic CommunicationsWelcoming AmericaParticipant IntroductionsSlide3

Agenda

Overview of Strategic Communications

Strategies in Action

Positive MessagingExplore how to develop messages that resonateReview Some Basic Tactics

Calls to Action – Become an Everyday AdvocateSlide4

Why Strategic Communications?

An essential tool in fostering a more positive community climate for refugees.

A means to an end: helps to engage people that will help you reach your goals.

Clarifies who we need to reach, how to speak to them, and through what channels.

Welcoming AmericaSlide5

Strategic Communication Outcomes

Build more support for your work and more goodwill for the refugees in your community.

Provide an alternative to divisive rhetoric by communicating about refugees in ways that promote unity.

Assume a proactive approach by reframing the conversation.Slide6

Principles for Communicating about Immigrants and Refugees

Localized, accurate, informative

Use trusted, credible messengers

Frame positively: speak to contributions, shared values and mutual benefitsWords matter, and so do conversationsSlide7

Identify Your Audience

If you try to try to message to

everyone

, you will end up messaging to

no one.

Unsure: The ambivalent middle 60%Untapped

: Sympathetic, would engage if asked

Tapped

Welcoming AmericaSlide8

Identifying Your AudienceUnderstanding the Unsure

Can feel a sense of loss that their culture or resources are being taken away.

May not have frequent contact with refugees and immigrants.

May be exposed to misinformation

Respond on basis of values and emotions that we can tap into.Slide9

Identifying Your Audience

Issues to Consider When Speaking to the Unsure

Start with messages and spokespeople they relate to and that speak to their beliefs

Speak to shared local values

Avoid language that sounds like entitlementsAvoid restating mythsConsider this as a way to begin an ongoing conversationSlide10
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Messaging That W

orks

Lead with Shared ValuesSlide12

Messaging That Works

Lead with Shared ValuesSlide13

Messaging That WorksStories

Stories

can play an integral role in advancing dialogue on polarized issues. People “take sides”

on an

issue, but it’s much harder to “take sides” on a story. Stories, as opposed to polemics, have qualities that enable them to connect and move people. The best stories work on multiple levels, giving viewers many ways to

connect with its characters.

Source

: http

://

www.activevoice.netSlide14

Fatima Abdalla

works on the home she and her family eventually will move

into.Slide15

Messaging that worksPositive Messaging

What is positive messaging?

Word choice

Why use positive messaging?Slide16

Avoiding Communication Landmines

Good intentions gone bad

Repeating the negative/Venting in publicSlide17
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Put Your Communication Knowledge to Work: News Article Activity

Please

read the article and imagine that you are supporters for refugees in the area in which the article is based.

1. What are the key messages you would develop to respond?

2. How would you make sure those messages were heard?3. Please take notes on your ideas and be prepared to share them with the larger group.Slide19

Time to Act

Share success stories

Follow us on Facebook

Post a picture on the Neighbors United Facebook page highlighting refugee stories, or the work you or your organization is doing!Find opportunities for meaningful contactRead, learn, share. Slide20

Acknowledgements

A tremendous thank you to Susan

Downs-

Karkos and Welcoming America for generously sharing their resources and expertise.Slide21

Questions and Comments