Raycraft Boston University Project Startup An innovative approach to developing communicative and global competence in the foreign language classroom and beyond College of Arts and Science ID: 508745
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Slide1
Mary Beth RaycraftBoston University
Project Startup:
An innovative approach to developing communicative and global competence in the foreign language classroom
(and beyond!)Slide2
College of Arts and SciencePardee School of Global StudiesCollege of Communication
College of Fine Arts
School of HospitalitySchool of EngineeringQuestrom School of ManagementSchool of EducationSchool of Rehabilitative MedicineCollege of General Studies
Boston University:
33,000 undergrads enrolled in 10
u
ndergraduate
s
choolsSlide3
American Sign LanguageAfrican Languages: Amharic, Hausa, Igbo, Kinyarwanda,
Pular
, Swahili,Twi, Wolof, Xhosa, ZuluClassical Studies: Ancient and Modern Greek, Latin
Modern Languages: Arabic, Chinese, German, Hebrew, Hindi, Japanese, Korean, Persian, Russian, Turkish
Romance Studies: French, Italian, Spanish, Portuguese
BU’s 28 languagesSlide4
Description of 5th-semester course “French for the Professions” which incorporates the dynamic theme of the “start-up”
Suggestions for ways to integrate this theme into beginning and intermediate classes with sample activities
Ideas for better c
onnecting with language departments and offices across campus to get the word out that “ language goes with everything”
OutlineSlide5
Weeks 1-4Faire des affaires dans
le monde francophone
Doing business in the francophone worldFocus on geography, stereotypes, business/cultural customs associated with France, Quebec and francophone Africa
Guest speaker: Business executive who works in a French company in Boston
French for the Professions
(5
th
semester course)Slide6
“Paris à tout prix” dir.
Reem
Kherici, 2013Slide7
Students explore internship opportunities via web postings and prepare :
an initial description of a company or organization that interests them
a culturally appropriate curriculum vitaeA cover lettera mock interview script and presentation
a
thank you letter
Weeks 5-8
À
la
recherche
d’un stage
Looking for an internshipSlide8Slide9
Coordinator of Paris Internship Program from BU Study Abroad Center for Career Services Team does an interactive presentation regarding students’ past, current and future engagement on campus and beyond
Guest speakers:Slide10
“
Ressources
humaines”dir. Laurent Cantet, 2001Slide11Slide12
Weeks 10-14: la startupSlide13
a new business venturea business working to solve a problem where the solution is not obvious and success is not guaranteed
a state of mind
Definition of startup:Slide14
Brainstorming about connections between the startup idea and the cultureExploring geographic, economic social, cultural factors as well as business practices in specific countries/regions
Investigating the successes and challenges of the company : via the startup website, articles in the press,
youtube clips, startup competitionsExploring the real world of startupsSlide15
Professor from School of Management specializing in entrepreneurshipPresentation regarding the concept of the startup ecosystem and all of its componentsDiscussion of startup activity in Boston and other cities around the world
Suggestions for identifying and analyzing a specific startup as a focus for oral presentation/final paper
Suggestions for contacting startup founders/teams and exploring the BU startup labGuest speaker:Slide16
Boomalang
: “
Match.com meets Skype”Slide17
From idea to successSlide18
Angels
Angel Groups
Target
Investors
Family
Alumni
Bus. Services
Advisors
Accountants
Attorneys
Mentors
Incubators
Competitions
Universities
Accelerators
Govt. Grants
YouSlide19
BarcelonaBeijingBerlinMexico City
Montreal
MoscowParisSao PauloTel Aviv
Startup
hubs around the world: Business Insider’s
list of the 20 hottest startup cities
includes:Slide20
Paris startup: consumer-focused Slide21
Cameroun medical startup: CardiopadSlide22
Arthur Zang, Inventor of CardiopadSlide23
Quebec consumer startup:
Sécuri-marcheSlide24
“
Dans
l’oeil du dragon”Slide25
Regional Startup Events in France:Slide26
In Francophone Africa:Slide27
In Quebec:Slide28
Social Enterprise on a Global Scale:
Kiva.orgSlide29
Kiva Loan CycleSlide30
Email message/interview with the founder/director of the chosen startup or Kiva entrepreneurResearch paper on the startup company with bibliography, including email correspondence with founder/startup teamGroup presentation focusing on factors influencing startup culture in a particular region or country
Shark tank
-style individual oral presentation/pitch to investorsIndividual and group projectsSlide31
create a list of the top five startups in a region and discuss their similarities and differences
w
ork on individual or small group presentations focusing on a specific startup report on a “startup weekend” event or competition
d
o an email or skype interview with a
startup founder
e
xplore projects seeking funding:
kiva.org
S
uggested
s
tartup activities for elementary or intermediate language classesSlide32
Center for Career Development in-class workshop in English regarding career explorationStudy Abroad representative presented an overview of study/internship abroad
opportunities in francophone countries
School of Management entrepreneurship specialist presentation on the startup phenomenon and startup initiatives at Boston University and in the Boston areaReaching out across campus:
Invited speakersSlide33
Careers and foreign language alumni panelFeatured alums who are using language skills in Arabic, French, Japanese, Spanish and Wolof in their careers
Events: “Language goes with everything” Slide34Slide35
Centralized foreign language website offering “one-stop shopping” Slide36
All language departmentsLanguage Center Placement test informationPeer Tutoring/Language Link
Study Abroad
Globally Speaking Mini-CoursesLanguage ResidencesCommunity Service OpportunitiesLanguage Learning at BU webpage:Slide37
Globally Speaking:
Offering free 6-week mini language courses to students, faculty and staff Slide38Slide39
Inviting incoming first-year and transfer students to meet faculty, ask questions about courses, study /internship abroad opportunities, meet leaders of student groups in an international setting with music an food
Global Café during summer orientationSlide40
Featuring representatives from all languages, student performances, international food, and a restaurant gift card giveaway
Fall Language FairSlide41
Language FairSlide42
Plans to collaborate with Study Abroad to do two alumni panels internships abroad
programs for recent graduates to teach English abroad (TAPIF,
Auxiliares, JET) More collaboration with other undergraduate schools – School of Hospitality, School of Engineering in order to develop more specialized language
courses that would appeal to those students
Exploring the possibility of embedding a mini Study Abroad trip within specific language courses. For example, weeklong-trip to Quebec for ‘French for the Professions”
Future projectsSlide43
The startup phenomenon stands at the nexus of different geographic, cultural, economic, and social factors and provides a dynamic way for students to explore language and culture.
Inviting guest speakers from other schools on campus allows for a fruitful intersection of ideas and sets the foundation for future collaborations.
Exposing students to campus resources, in particular Study Abroad and Career Services, allows them to better connect what they are doing in class with broader interests and career goals
ConclusionsSlide44
www.kiva.org (Global social enterprise)www.maddyness.com (French startup newsletter)
www.startupwestafrica.org
(West African startups)www.builtinmtl.com (Montreal startups)www.barcinno.com (Barcelona startups)www.eu-startups.com
(European startups)
www.startupnoodle.com (Beijing startups)www.techinasia.com (Japan startups)
Recommended websites:Slide45
Questions?Suggestions?
Thanks!