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5/3/2011 © Jody Halsted 2011 Family Rambling® 5/3/2011 © Jody Halsted 2011 Family Rambling®

5/3/2011 © Jody Halsted 2011 Family Rambling® - PowerPoint Presentation

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5/3/2011 © Jody Halsted 2011 Family Rambling® - PPT Presentation

1 STUFF Tourists Like a cyclical approach to attracting your best guest 532011 Jody Halsted 2011 Family Rambling 2 A bit about me You can find my articles at Family Rambling ID: 688184

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Slide1

5/3/2011

© Jody Halsted 2011 Family Rambling®

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S.T.U.F.F. Tourists Like

a cyclical approach to attracting your best guestSlide2

5/3/2011

© Jody Halsted 2011 Family Rambling®

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A bit about me...You can find my articles at...Family Rambling®Ireland with KidsUptake AttractionsTravelingMoms.comThe Spa Gals

... and moreSlide3

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© Jody Halsted 2011 Family Rambling®

3Slide4

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My experiment: a trip to Chicago using only social media to plan the adventureSlide5

© Jody Halsted 2011 Family Rambling®

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Yelp: a fun and easy way to talk about local businessesGowalla: Keep up with friends, share the places you go and discover the extraordinary world around you. Trips feature is great for travelers.SCVNGR

: Go places. Do challenges. Earn points. Get rewarded.Slide6

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So... What S.T.U.F.F. DoTourists Like?Slide7

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Social

Social Media

Don't forget to be social!

Create a conversation

Create a Google alert

Utilize Twitter searches

Make yourself easy to find on Facebook

But don't spam people's

Facebook accounts to

share your message!Slide8

© Jody Halsted 2011 Family Rambling®

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Setting up a Twitter search on TweetdeckSetting up a Twitter search on HootSuiteSlide9

Creating a Google Alert is easy and helps you monitor your business onlineSlide10

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Facebook is the second most popular search engine. Make yourself easy to find!Slide11

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TipsPosition yourself as the expert!Family friendlyRomanticOn a budgetSplurgeOnlinePamphletAppMobile siteSlide12

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User FriendlyRemember to KISSEye pleasing presentationDon't put too much information on the front pageIt can be overwhelmingIf everything is on the front page you lose the opportunity create an investmentDirect your guestWhat do you want them to do?Lead gently, don't pushSlide13

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Eye pleasing

Images grab

attention

Categorized information makes the site easy to navigate

Not too

busy; nicely

organized

layout

Gently leading

the guest:

Schedule

Events

Location

Travel Iowa Website

Buttons to

Easily share

infoSlide14

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Travel Planning Resources

Family Vacation Survey by WeJustGotBack.com, March 2011. Sample size 1500 participants. Full survey results can be seen at http://www.wejustgotback.com/surveys/vacation_survey_0311.pdfSlide15

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Facts & FiguresWho is your target customer?Are you accessible for those with limited mobility?What is nearby that will interest your target base?Why are you their best option?How much will their visit cost?What is included

?What is not included?Do you have any partnerships with other businesses that could save your guest money?Slide16

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FriendsPeople love to talk about their vacations!Make sure your guests know what tools to use to best share your information.Trip AdvisorFacebook pageFlickrYou Tube channelTwitterGuest blog postWatch your preferred streams.

Thank your guests for sharing their experiences.Slide17

© Jody Halsted 2011 Family Rambling®

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Owners tools on Trip Advisor are priceless!Slide18

Now the circle of S.T.U.F.F. begins anew...What is YOUR Next step?

© Jody Halsted 2011 Family Rambling®18Presentation available online athttp://www.slideshare.net/iatraveler/stuff-tourists-like