PPT-FDA Guidelines for Advertising Copywriters

At the end of this module you will be able to recall FDA regulations related to pharmaceutical advertising with 100 accuracy MODULE OBJECTIVE Pharmaceutical companies spend millions of dollars on drug advertising . IAB Click Measurement Guidelines Page 1 of 27 Version 1.0 Final Release 5/12/2009 These guidelines are meant to establish the minimum acceptable counting prbuying currency . By: . Nidia. McBride. A copywriter . writes . copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a . product. .. What is a Copywriter?. Need a b. achelor's . 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Panel Presenters. Speakers:. Tiffany Hall . , Vice President, Senior Managing . Counsel. , U.S. Markets at MasterCard. Karen . Ressmeyer. , Associate General Counsel, . . Marketing & Prime at Amazon. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . Must carry: Note book, pen, book.. Attendance. Maintain discipline.. Mobiles MUST not ring during the lecture.. You can NOT leave or enter the lecture room at your own will, seek permission!. Assignments MUST be submitted IN time.. Susan K. Sulfaro, JD FLMI, . .. Senior Consultant. First Consulting & Administration, Inc. . Components of an Effective Program. Advertising Guidelines. Unfair Trade Practices. Advertising Law. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. BBB’ S C HILDREN ’ S S ELF - R EGULATION P ROGRAMS • S EPTEMBER 201 4 Two separate industry self - regulation programs work together to foster trust in the marketplace by promoting advertisi 1 2 I. INTRODUCTION..................................... A. Overview of the Self-Regulatory Program..................... B. CARU’s Role............................. C. Boards and Advisory Bodi Self - Regulatory Program for Children’s Children’s Advertising Review Unit Administered by the Council of Better Business Bureaus Policies and Procedures set by the Advertising Self - Regulatory Fo r the benefit of consumers, PEGI asks developers to display the assigned age rating icon and content descriptions in all advertising and marketing materials for their apps as outlined below. To products and services for advertising in the AMA’s print and digital publications. g.DAnstficne(a) General-purpose foods such as bread, meats, fruits, and(b) Special purpose foods (eg, foods for The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand