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Marketing 101 Houston 4-H CEO Marketing 101 Houston 4-H CEO

Marketing 101 Houston 4-H CEO - PowerPoint Presentation

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Marketing 101 Houston 4-H CEO - PPT Presentation

Presented by Sheryl Nolen CEA 4H WebEx Houston4HCEO2 October 7 2015 Guest Presenter Cindy Kelly with Happier at Home Guess What 3 M Company 1968 Spencer Silver invent super strong adhesive ID: 741332

customer marketing logo product marketing customer product logo http www amp people business identify good information social community ceo ideas facebook entrepreneur

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Slide1

Marketing 101

Houston 4-H CEO

Presented by Sheryl Nolen, CEA 4-H

WebEx Houston4HCEO2 October 7, 2015

Guest Presenter: Cindy Kelly with Happier at Home Slide2

Guess What?

3 M Company 1968 Spencer Silver invent super strong adhesive

Instead created a weak, pressure sensitive adhesive Acrylate Copolymer Microspheres Art Fry co-worker discovered a use Five years of rejection “Press & Peel”Post it Notes were accepted

Spencer Silver holds 22 patents

Get the whole story http

://www.todayifoundout.com/index.php/2011/11/post-it-notes-were-invented-by-accident/Slide3

Houston 4-H CEO

Career & Entrepreneur Options (CEO)

Learn about running a businessTapping into your talents Work hard and make moneyGrow your creative genius Presentation and communication skillsTrade Show exhibit and contestA chance to dream BIGSlide4

Entrepreneur?

Starts a businessInventor

Creative geniusDreamerTalentedSlide5

What’s Your Thing?

What are your dreams?

What things do you like to do?

What are you good at?

What things do other people think you are good at?

What would you like to be good at?

Do you know why you want to be good at it?What do other people think you should do when you start working?Can you make money at your thing?

http://www.teachingkidsbusiness.com/resource-center-whats-your-thing.htmSlide6

Ideas, Dreams. Visions and Concepts

Ideas - “next big idea” constantly thinkingDreams - thoughts, images, hopes

Vision – idea and dream in great detailConcepts-summary of the idea, how it will workSlide7

Clothing & Textiles

Amazing 11 year old Entrepreneur You Tube Mya Penn

https://youtu.be/BbCzizSI8mo Entrepreneur, artist, animator, fashion designer

“I started my business out of curiosity,” says Penn, whose online shop Maya’s Ideas has since expanded into a line of handcrafted accessories and clothing made from eco-friendly materials like recycled fabrics and organic cotton.Slide8

Maya Penn

TED Talk Women’s ConferenceMaya Ideas Eco Friendly Fashion

Eluxe Magazine Keen, Green and just 13

http://www.ted.com/talks/maya_penn_meet_a_young_entrepreneur_cartoonist_designer_activist

http://eluxemagazine.com/people/keen-green-and-just-13-maya-shea-penn/Slide9

Reisdorf Bath Products

All natural organic local bath bombs/salts

Alternate name Fortunate bath bombs Epsom salts, nourish body , stress reliefPopular holiday gifts Eco friendly Like fortune cookies, put fortunes in the package

Mission Statement:

O

ur company is about using natural ingredients, often organic and super-local with pure essential oils and no yucky chemicals, dyes, or scents. We want to help you feel relaxed , satisfied and fortunate when

yu

use our products, which are made by hand , just for you! Slide10

Marketing 101

Research- Identify the competition

Product or Service – Define what you offer Customers- Identify who will buy from you Plan- Describe how you will market your businessPromote- Define strategies for Markets (where) Social Media? Web? Local? Distribute- How will customers get your product

Price – What will you chargeSlide11

Marketing Preparation Steps

Identify product benefits

Write down all the benefits (not features) Write down all the problems it solvesIdentify the target customer Write down all the information on the customer you want to buy your productWhere will you find the customers?Slide12

Preparation Steps

Marketing Preparation

Steps Identify Product Benefits1- Write down all benefits (not features) People do not by because of features they by because of benefits2- Write down what problems your product will solveEmotional triggers (fear, pride, happiness guilt, jealousy

Identify

the

Target

CustomerWrite down all the information on the target customer

Where will I find these people I.E. facebook, shopping malls Slide13

Cindy & Bryan Kelly

Happier at Home (HAH) web site http://www.hahdogwalking.com/

Personalized care & immersed in the community Well defined target customerFeatured on Yelp http://www.yelp.com/biz/happier-at-home-professional-dog-walking-houstonSlogan “Your referrals make our tails wag!”

We promise you complete peace of mind that your pets will not only feel safe, content, and engaged while you’re away, but that they will look forward to each and every visit from Happier at Home. To deliver this promise, these are the three pillars we live and work by every day

: Expertise, Communication & LoveSlide14
Slide15
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Slide17
Slide18
Slide19
Slide20
Slide21

Facebook

Logo

Customer profiles Motto Customer commentsSlide22
Slide23
Slide24

Marketing Basics

What is marketing? Process of planning, concepts of pricing, promotion and distribution of ideas, goods and services

Marketing focuses on identifying the customer needs and preferences –using information to shape the goods and services to satisfy the customerSlide25

Five Ps of marketing

Product - A good or service a company makes in quantity to sell on the open market.

Price - This is how much the customer has to payPackaging - What the package the product is in looks like, the information provided and how it is presented at the place of purchasePromotion

- Advertising and promotions such as contests and coupons.

Positioning

- This can refer to where it is distributed.

http://www.teachingkidsbusiness.com/business-basics-marketing.htmSlide26

Customer

Understand your customer and communicating Individual or household that purchases goods and services for personal use. Identify customer needs:

Physiological- human body, food & water Safety – to be protected from physical harm Social- interact with other people and be accepted Esteem – feel important to other people in their livesSelf-actualization- for people to recognize their potential and achieve

http://www.teachingkidsbusiness.com/business-basics-marketing.htmSlide27

Price it Right

Product benefits and features Cost of production – materials & labor

Cost of packagingCost of marketing Overhead costs Unit costSale price Profit margin

About Money / Retail Marketing Strategies http

://retail.about.com/od/marketingsalespromotion/a/product_pricing.htmSlide28

Branding

MissionValuesVision

Ideas Logo Slogan What you want the customer to remember Slide29

Fav Cookie

Chocolate Chip

Crunchy

loaded with chips

Loaded with nuts

Soft and chewy

Is it the taste or the brand?Slide30

Logos

A logo must be describableA logo must be memorable

A logo must be effective without colorA logo must be scalable i.e. effective when just an inch in size

http://www.makeuseof.com/tag/the-quick-easy-method-to-making-a-logo-for-your-website/

A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.

Classic

Nike Swoosh (shown above). This logo was created by Caroline Davidson in 1971

it’s still a strong, memorable logo, effective without

color

and easily scalable.

It

is simple, fluid and fast, and represents the wing in the famous statue of the Greek Goddess of victory,

Nike.Slide31

Marketing Materials

Tri Fold brochure 1- page flyer

Promotional items Business Card Mail out post cards Pinterest and Instagram posts Facebook announcements MEMES Slide32

Business Card

Name of business

Contact information Website Email Logo Color scheme Slogan Slide33

Flyers & Brochures

Business Name

Owner and contact information Description of Product or Services Visually exciting – images Color scheme Web site EmailSlide34

Social Media Marketing

Facebook Twitter

Instagram Pinterest Amazon Web site You Tube Video

http://www.wordstream.com/social-media-marketingSlide35

Promotion Where and How

Grand Opening Exhibitor at community event

Farmers Market Local Library Local Chamber of Commerce Presentation to community groups Rotary, Lions Club Free Samples

New product launch

Sales, coupons, special offersSlide36

Philanthropy

Customers Social Needs Branding to your values

Promoting good work in the community Connecting to the community goodwill to fellow members of the human race; especially

:

  active effort to promote human welfareSlide37

Houston 4-H CEO Book Drive

Trade Show & Minnow Tank

All participants will collect books for children and bring to the trade show Books will be donated to Good Stewards Global Initiative Delivered to Houston Food bank for packaging and shipping

https://www.facebook.com/GoodStewardGlobalSlide38

Marketing Plan Assignment

Complete a Marketing Plan

Describe the product Identify Customer needs Calculate Cost and Profit per unit Describe marketing strategies (distribution and promotion) Philanthropy efforts Calculate marketing cost

Develop a Business Card and flyerSlide39

Are you a 4-H CEO