for DD Councils Angela CastilloEpps NACDD Joshua Ryf StratComm Chair Texas DD Council Emma Shouse StratComm Member Tennessee DD Council 2 About StratComm StratComm Strategic Communications Subcommittee ID: 373462
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Slide1
NDEAM 2015for DD Councils
Angela Castillo-Epps
, NACDD
Joshua Ryf
,
StratComm
Chair, Texas DD Council
Emma Shouse
,
StratComm
Member, Tennessee DD CouncilSlide2
2About StratComm
StratComm
= Strategic Communications Subcommittee
Develop materials and distribute information to help DD Councils improve the effectiveness of their
communications
Members from
12
DD CouncilsSlide3
3Webinar OverviewAbout NDEAM
Get the Poster!
Easy-to-Share Content
Take Action in Your State
Conducting a Collaborative CampaignSlide4
4About NDEAMNational Disability Employment Awareness Month (NDEAM)
Started in 1945
Every OctoberSlide5
5Why Promote NDEAM?Opportunity to raise awareness about how everyone – people with disabilities, employers and communities – wins when people with disabilities have jobs in the community.Slide6
6How Do Councils Get Involved?There are multiple levels of involvement
for
Councils:
Basic: Share content via social media and email
Intermediate
:
PSAs, press releases and proclamations
Advanced
:
Conduct a campaignSlide7
7Where Can Content Come From?NACDD
DD Councils
Office of Disability Employment Policy (ODEP)
Other disability organizations
MediaSlide8
ODEP:THEME & POSTERSlide9
9Slide10
BASIC:SOCIAL MEDIA
& EMAILSlide11
11Social Media: 3 Levels
Easy Content
Search & Share
Leverage ResourcesSlide12
12Social Media: Easy ContentReview your content from the last year
Social Media Calendar (NACDD)
Sample Social Media Content (ODEP)
DEMO: How to schedule Facebook posts and TweetsSlide13
13Social Media: Search & Share
Facebook: Search & Pages to Watch
Twitter: Search hashtags & keywords
Google Alerts
DEMO: Facebook’s Pages to Watch featureSlide14
14Social Media: Leverage ResourcesProjects & grants
Council members
Staff membersSlide15
15Social Media: Accessibility TipsInclude a short prefix before posts that have photos [PIC], videos [VIDEO] or audio [AUDIO
]
Link back to pages with full captions or transcripts of the photo, video or
audio
Place
#hashtags or @mentions at the end of tweets or
postsSlide16
16EmailSend an email to your subscribers and/or listserv to make them aware of NDEAM and to encourage them to participate.
Sources of content:
NDEAM Drop-In Articles (ODEP)
Other webpagesSlide17
INTERMEDIATE:
PSAs
,
Press
Releases & ProclamationsSlide18
18PSAsPSA = Public Service Announcement
Format: video or audio
Work with a professional or create your
ownSlide19
19Press ReleasesIssue a press release to local media
Create your own or use the ODEP sample
Include contact information for employers who
employ people with disabilitiesSlide20
20ProclamationsAsk your Governor or Legislature to issue a proclamation declaring October DEAM in your state
Work with staff to develop a proclamation that includes People First language and Employment First principlesSlide21
ADVANCED:CONDUCT A COLLABORATIVE CAMPAIGN