Media language Media language refers to the ways in which media producers make meaning in ways that are specific to the medium in which they are working and how audiences come to be literate in ID: 698817
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Slide1
Question 1b:
Media
LanguageSlide2
Media language
Media language refers to the ways in which media producers
make meaning
in ways that are
specific
to the medium in which they are working and how audiences come to be literate in ‘
reading
’ such meaning within the medium
..Slide3Slide4
Media language
For example, the ‘
language of film
’,
print layout conventions
, web design and navigation conventions and rule economies in gaming. These medium specific languages will often be closely connected to other media concepts such as
genre
or
narrative
and candidates are at liberty to make such connections to a greater or lesser extent in their answers. In the examination, questions will be set using one of these concepts only.Slide5
Media language
In some
cases
you will
be describing their productions in terms of them
not
relating straightforwardly to the concept.
For
example
,
a candidate producing three websites over their two portfolios might describe ways in which websites cannot be understood easily through applying conventional narrative theory. Slide6
Semiotics
The study of codes and conventions within media textsSlide7
Semiotics
The signifier
any material thing that signifies, e.g., words on a page, a facial expression, an image.Slide8
Semiotics
The signified
the concept that a signifier refers to.Slide9
Together, the signifier and signified make up the
Sign
: the smallest unit of meaning. Anything that can be used to communicate (or to tell a lie).Slide10
SemioticsSlide11Slide12
AUDIENCES
DECODE
MESSAGESSlide13
PREFERRED READING
(Hall 1980)Slide14
T
he
most basic or literal meaning of a sign, e.g., the word "rose" signifies a particular kind of flower.
DenotationSlide15
the secondary, cultural meanings of signs; or "signifying signs," signs that are used as signifiers for a secondary meaning, e.g., the word "rose" signifies passion.
Connotation
:Slide16
John Fiske (1982)
“denotation is what is filmed, connotation is how it is filmed”Slide17
W
here
signs get meaning from their association with other
signs
Paradigmatic relationsSlide18
W
here
signs get meaning from their sequential order, e.g., grammar or the sequence of events that make up a story.
Syntagmatic relationsSlide19
a combination of paradigms and
syntagms
that make up an oft-told story with elaborate cultural associations, e.g., the cowboy myth, the romance myth.
MythsSlide20
C
odes
that reinforce
structures
of power. Ideology works largely by creating forms of "common sense," of the
taken-for-granted
in everyday life.
IdeologiesSlide21
Mise en scene
Deconstruct your diegetic world (
diegesis
)- how does it create meaning?
Location
Setting
Character
Layout and page design
FontsSlide22
Camerawork
Angles
Shot type
Movement
Framing
CompositionSlide23
Editing (continuity)
E/S
Eyeline
match
Action match
Crosscutting
Shot reverse shotSlide24
Editing (non-continuity)
Montage
Ellipsis
Flash back forwardSlide25
EXPLAIN HOW MEANING IS CONSTRUCTED BY THE USE OF MEDIA LANGUAGE IN ONE OF YOUR COURSEWORK PRODUCTIONS
(25 marks/30
mins
)Slide26
Media language table
MEDIA LANGUAGE
EXPLANATION OF HOW THIS
CREATES MEANING
PREFERRED READING
MYTHS
EDITING
MISE
EN SCENE
DENOTATION (SIGNIFIER)
CONNOTATION (SIGNIFIED)
CODES
AND CONVENTIONS
CAMERAWORK
Paradigmatic relations
Syntagmatic relations
Media text: