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Question 1b: Media  Language Question 1b: Media  Language

Question 1b: Media Language - PowerPoint Presentation

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Question 1b: Media Language - PPT Presentation

Media language Media language refers to the ways in which media producers make meaning in ways that are specific to the medium in which they are working and how audiences come to be literate in ID: 698817

meaning media signs language media meaning language signs semiotics signifier relations conventions denotation editing shot reading connotation signified signifies

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Slide1

Question 1b:

Media

LanguageSlide2

Media language

Media language refers to the ways in which media producers

make meaning

in ways that are

specific

to the medium in which they are working and how audiences come to be literate in ‘

reading

’ such meaning within the medium

..Slide3
Slide4

Media language

For example, the ‘

language of film

’,

print layout conventions

, web design and navigation conventions and rule economies in gaming. These medium specific languages will often be closely connected to other media concepts such as

genre

or

narrative

and candidates are at liberty to make such connections to a greater or lesser extent in their answers. In the examination, questions will be set using one of these concepts only.Slide5

Media language

In some

cases

you will

be describing their productions in terms of them

not

relating straightforwardly to the concept.

For

example

,

a candidate producing three websites over their two portfolios might describe ways in which websites cannot be understood easily through applying conventional narrative theory. Slide6

Semiotics

The study of codes and conventions within media textsSlide7

Semiotics

The signifier

any material thing that signifies, e.g., words on a page, a facial expression, an image.Slide8

Semiotics

The signified

the concept that a signifier refers to.Slide9

Together, the signifier and signified make up the

Sign

: the smallest unit of meaning. Anything that can be used to communicate (or to tell a lie).Slide10

SemioticsSlide11
Slide12

AUDIENCES

DECODE

MESSAGESSlide13

PREFERRED READING

(Hall 1980)Slide14

T

he

most basic or literal meaning of a sign, e.g., the word "rose" signifies a particular kind of flower.

DenotationSlide15

the secondary, cultural meanings of signs; or "signifying signs," signs that are used as signifiers for a secondary meaning, e.g., the word "rose" signifies passion.

Connotation

:Slide16

John Fiske (1982)

“denotation is what is filmed, connotation is how it is filmed”Slide17

W

here

signs get meaning from their association with other

signs

Paradigmatic relationsSlide18

W

here

signs get meaning from their sequential order, e.g., grammar or the sequence of events that make up a story.

Syntagmatic relationsSlide19

a combination of paradigms and

syntagms

that make up an oft-told story with elaborate cultural associations, e.g., the cowboy myth, the romance myth.

MythsSlide20

C

odes

that reinforce

structures

of power. Ideology works largely by creating forms of "common sense," of the

taken-for-granted

in everyday life.

IdeologiesSlide21

Mise en scene

Deconstruct your diegetic world (

diegesis

)- how does it create meaning?

Location

Setting

Character

Layout and page design

FontsSlide22

Camerawork

Angles

Shot type

Movement

Framing

CompositionSlide23

Editing (continuity)

E/S

Eyeline

match

Action match

Crosscutting

Shot reverse shotSlide24

Editing (non-continuity)

Montage

Ellipsis

Flash back forwardSlide25

EXPLAIN HOW MEANING IS CONSTRUCTED BY THE USE OF MEDIA LANGUAGE IN ONE OF YOUR COURSEWORK PRODUCTIONS

(25 marks/30

mins

)Slide26

Media language table

MEDIA LANGUAGE

EXPLANATION OF HOW THIS

CREATES MEANING

PREFERRED READING

MYTHS

EDITING

MISE

EN SCENE

DENOTATION (SIGNIFIER)

CONNOTATION (SIGNIFIED)

CODES

AND CONVENTIONS

CAMERAWORK

Paradigmatic relations

Syntagmatic relations

Media text: